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What Is HubSpot (and How It Helps Your Business)

HubSpot is a comprehensive all-in-one platform designed to help businesses grow and succeed. Whether you're a small real estate or roofing business, a large enterprise, or a consulting firm, HubSpot has the tools you need to improve your inbound marketing, customer service, and overall business operations.

Keep reading for a closer look at “what is HubSpot” and explore some of the key benefits it can offer your business.

How Can HubSpot Help My Business?

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Whether you operate a real estate business, a roofing company, or need help with small business marketing and operations in general, HubSpot is an ideal platform! Here are four of the primary ways that HubSpot can benefit your business.

Inbound Marketing

HubSpot offers a range of tools and features to help you improve your inbound marketing. From SEO optimization to social media management to email marketing, HubSpot has everything you need to reach your target audience and generate leads.

Customer Service

With HubSpot's Service Hub, you can manage your customer interactions and support requests in one place. This can help you improve your customer satisfaction and loyalty while giving your sales, marketing, and customer services teams a comprehensive location to view client activity and respond to requests. 

Business Operations

HubSpot also offers tools for managing your sales and marketing operations, including CRM, project management, and workflows. Use HubSpot’s Hubs to manage contacts, track leads and sales, and optimize various operational aspects of your business. 

Website and Content Management

To market your business and rank higher on web search results, you need plenty of website content. 

HubSpot's CMS (Content Management System) allows you to create, publish, and manage your website and blog content easily and efficiently. If you’ve never worked with a CMS to create and manage marketing content, you’ll love how easy it is to use HubSpot for these functions!

How Does HubSpot Improve Your Inbound Marketing Efforts?

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HubSpot's inbound marketing tools and features can help you attract more visitors to your website, convert more leads into customers, and close more deals in the following ways:

  • The platform’s SEO tools and analytics can help you improve your website's ranking in search engines like Google, which can drive more organic traffic to your site.

  • With HubSpot, you can manage and publish content to your social media channels from one central location. You can also track the performance of your social media efforts and make data-driven decisions about your content strategy.

  • Finally, HubSpot's email marketing tools allow you to create and send targeted, personalized emails to your subscribers. You can track the performance of your emails and use the insights you gain to improve your email marketing strategy.

If you’re new to inbound marketing strategies, HubSpot makes it easy to learn through the HubSpot Academy while using the platform to enhance your efforts!

What are HubSpot Prices and Plans?

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HubSpot offers several different pricing plans to fit the needs of businesses of all sizes. These plans include various HubSpot features at different levels, allowing the platform to grow with your business as it grows. 

  • Free: The free plan includes basic marketing and sales tools, as well as a limited version of the CRM. This is an ideal way to get started with HubSpot!

  • Starter: The starter plan for the various Hubs starts at $50 per month and includes more advanced marketing and sales tools and the full version of the CRM.

  • Professional: The professional plans increase to a few hundred dollars per month or more (depending on the Hub) and include all of the marketing, sales, and service tools that HubSpot offers, as well as additional features like advanced analytics and reporting.

  • Enterprise: HubSpot’s Enterprise solutions are designed for larger businesses and include all of the features of the professional plan, as well as custom solutions and support. The enterprise plan is priced on a custom basis.

Which plan is right for your business will depend on your specific needs and budget. HubSpot offers a range of resources and support to help you choose the right plan for your business, including pricing calculators and demos.

What Are the Best HubSpot Features?

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HubSpot services offer a wide range of features and tools that can benefit your business. Through HubSpot’s Hubs (Marketing Hub, Sales Hub, Service Hub, Operations Hub, and the CMS), some of the best features of HubSpot include the following. 

The HubSpot CRM

The Customer Relationship Management (CRM) is a powerful tool for managing customer interactions and keeping track of your sales pipeline. Use the CRM to store and organize customer information, including contact information, lead scores, and purchase history.

Marketing Automation

HubSpot's marketing automation features allow you to create and manage sophisticated marketing campaigns triggered by specific actions or events (instead of manually moving things forward). This can help your sales team nurture your leads and turn them into customers more quickly and accurately!

Live Chat

HubSpot's live chat feature allows you to chat with your website visitors in real time. Businesses can use the chat feature to provide excellent customer service, answer questions, and convert leads into customers.


HubSpot's workflows allow you to automate repetitive tasks and processes, freeing up your time and improving efficiency. You can use workflows to manage your customer interactions, manage your sales pipeline, and more. Then, with HubSpot's reporting and analytics features, you can track the performance of your workflows and make data-driven decisions about your strategy.

HubSpot vs. WordPress: Which CMS is Best for Your Business?

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When considering a platform like HubSpot, WordPress is often in the same conversation. 

HubSpot and WordPress are popular content management systems (CMS) for small businesses. However, some critical differences between the two platforms can make one a better choice for your business than the other.

HubSpot is an all-in-one platform that includes a wide range of features and tools for managing your business. This includes everything from marketing and sales tools to customer service tools to website management tools.

WordPress, on the other hand, is primarily a website-building platform. While it does offer some basic marketing and sales tools, it does not have the comprehensive range of features and tools that HubSpot offers.

If you're looking for an all-in-one platform that can help you manage your business from start to finish, HubSpot may be the better choice. It’s consistently ranked among the best marketing software platforms and is ideal for small businesses, like roofing companies, real estate brokerages, SAAS businesses, consulting companies, and more!

How to Get the Most Out of HubSpot

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When investing in any CRM, it’s crucial to get the most out of it to maximize your budget and grow your business. So, how can you get the most out of HubSpot? 

  1. Use all of the features and tools: Make sure that you're using all of the features and tools that you need to manage your marketing, sales, and customer service processes.

  2. Automate your workflows: Use HubSpot's automation features to streamline your workflows and make your processes more efficient.

  3. Integrate with other tools: Integrate HubSpot with other tools and platforms, such as your email service and social media platforms.

  4. Monitor your performance: Use HubSpot's analytics and reporting features to monitor your performance and track your progress.

  5. Get support: Get support from a HubSpot Diamond Partner or HubSpot's customer support team to ensure that you're getting the most out of the platform and resolving any issues that may arise.

  6. Continuously improve: Continuously evaluate and improve your processes and use of HubSpot to ensure that you're getting the best results possible.

  7. Customize to your needs: Customize HubSpot to meet the specific needs of your business and make sure that it's tailored to your unique requirements.

  8. Stay up-to-date: Stay current on the latest features and updates offered by HubSpot to take advantage of new tools and capabilities.

  9. Believe in the product: As with any tool, believing that it can help your business encourages your team to buy into something new and give it a fighting chance to perform in a way that boosts the company’s success. If you’re a leader in your company, become an advocate for HubSpot as your team onboards into the platform and puts it to use! 

By following these tips, you can maximize the benefits of using HubSpot and achieve your marketing, sales, and customer service goals.

Why Work With a HubSpot Diamond Partner

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Diamond Partners are HubSpot experts with extensive experience working with the platform and can help you get the most out of your HubSpot investment. Some of the benefits of working with a Diamond Partner include:

  • Expertise: Diamond HubSpot Partners have extensive experience working with HubSpot and can provide you with the expert guidance and support you need to get the most out of the platform.

  • Access to exclusive resources: Diamond Partners have access to exclusive resources and training that can help you maximize your use of HubSpot. This includes access to HubSpot support, access to the HubSpot Academy, and more.

  • Customization and integration services: A HubSpot Diamond Agency can help you customize your HubSpot account to meet your specific needs and integrate it with other tools and platforms.

  • Best practices and industry insights: HubSpot Agencies have a deep understanding of the latest marketing, sales, and customer service best practices and can help you apply these insights to your own business. They can help you successfully implement crucial practices like a HubSpot marketing migration checklist!

Working with a HubSpot Diamond Partner can help you get the most out of your HubSpot investment and help you reach your business goals!

Learn More With Our Free Guide to Getting the Most Out of HubSpot! 

We’ve touched on some of the best aspects of HubSpot for a range of small businesses, but it’s not nearly everything we’d love to share! If you’d like to learn more, download our free “Guide to Getting the Most Out of HubSpot,” put together by our HubSpot Diamond Agency team. We’re also here to help with any questions if you’d like to Speak to a Geek!