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What Is HubSpot? The Ultimate List of HubSpot Pros and Cons

A digital marketing plan is crucial for the success of any business. As a result, companies are always looking for ways to improve their marketing and consequently partner with companies with expertise in digital marketing. 

If you have a business with an online presence, you will surely have heard of HubSpot. If by now you still ask the question, "what is HubSpot" then worry not. We will break down the platform and how it helps small businesses market better for growth. HubSpot is the ideal platform designed to scale up marketing and sales for your business with its reliable features. Keep reading for our list of HubSpot pros and cons!

What Does HubSpot Do for Your Business?

While digital marketing is an excellent way to scale up your business, it can be demanding, especially concerning time and finding the best techniques to market. Furthermore, having a team to work with sometimes is not enough. Additionally, at other times you might even lack ideas on how to do digital marketing successfully. 

Well, HubSpot is the ultimate solution to your business hurdles. The platform makes inbound marketing efforts easier while consolidating various functions through reliable software. The key role that HubSpot plays in boosting sales for your business is through inbound marketing

HubSpot is a habitat for digital marketing efforts, CRM, and sales management. Since customer interaction is the basis of business success, HubSpot gives companies the solution to consolidate, automate, and track customer interactions through their CRM software

However, the platform does not stop there; with its five hubs (including Marketing Hub and Sales Hub), HubSpot makes sales and marketing a breeze. As aforementioned, the platform also offers insights that can help you with blogging and content marketing, social media marketing, and more. 

Pros and Cons text on notebook with many light bulbsWhat are the Pros and Cons of HubSpot?

As a HubSpot Diamond partner, we are uniquely familiar with HubSpot's pros and cons. We firmly believe that it's the ultimate marketing and sales solution for real estate businesses and other small businesses ready to grow. However, it's important for business owners to understand the positives and negatives of any CRM before jumping in! 

Here is our ultimate list of the pros and cons when using HubSpot.

4 of HubSpot's "Pros"

We're big fans of HubSpot, and here are just a few things we consider its top selling points for any business considering this CRM.

1. All-in-One Platform

Finding a reliable platform for your business is never easy and can be time-consuming. Sometimes you might not even find the accurate platform that addresses your needs. Instead, you end up with several different systems that may or may not work well together to maintain your sales and marketing efforts. 

Stop searching! HubSpot is an all-under-one-roof platform that makes it easier for sales and marketing teams to work together when growing your business. 

2. Easy to Use

Marketing software can be complex, especially if you have little to no knowledge of technical systems. However, small businesses can rely on the HubSpot platform as it is relatively easy to use with drag-and-drop features and easy-to-follow navigations and systems. 

3. Some Things Are Free

HubSpot offers its users a free version of the CRM to allow businesses easy access to many features if budget is an issue. However, to experience more of what HubSpot offers as your business grows, you'll need to choose one of the tiered paid HubSpot levels. 

4. Access to Educational Resources

What could be better than finding a great marketing automation platform? Finding one that helps you learn! 

HubSpot educates its users through various knowledge base articles, blogs, and courses through the free HubSpot Academy. When going through the HubSpot onboarding process, you'll have plenty of help to get up and running successfully.  

4 of HubSpot's "Cons" 

While we could go on and on about HubSpot's best features, we realize it won't work for everyone. So here are four drawbacks that could influence your decision to choose HubSpot's CRM. 

1. Can Be Costly

Investing in HubSpot for your business can be costly. While the platform does offer some features for free and delivers different package options for different-sized budgets, you'll need to invest more money in the system to get to its best features as your business grows. 

However, investing in a great platform is always better than wasting money on lower-cost resources that don't help you grow. 

2. Template Customization Can Be Challenging

While HubSpot offers free templates for emails and landing pages, they might not be exactly what fits your needs. Users with a lack of knowledge in skill sets, such as CSS, may find it challenging to customize the templates. 

However, a HubSpot Partner agency can help you build templates that fit your brand!

3. No Split Testing on Lower Packages

Split testing is vital for businesses to fine-tune marketing and sales efforts. Varying two versions of marketing ads and determining which one might be appropriate for your brand audience is essential. 

HubSpot offers these features only on higher-tiered packages, which might be limiting if your budget doesn't quite allow you to upgrade.  

4. Using Advanced Features Might Require Help

When getting into automated workflows and building custom websites, some businesses find that they don't have the team members in-house with the right experience to maximize those features. However, working with an expert agency like Geekly Media can help you maximize every feature in your HubSpot portal, including Service Hub and the HubSpot CMS!

Red vector illustration banner recommended isolated on white backgroundWhy We Recommend HubSpot

We've said it before, but we'll say it again: we believe HubSpot is the ideal solution for small businesses ready to streamline sales and marketing efforts for growth. We cannot stress enough that you need HubSpot to walk with you and grow your business. HubSpot's many features can drive your sales up with the right amount of effort! 

While no system is perfect, HubSpot brings together ease of use and the ideal set of features to optimize marketing strategies, operations, and sales. 

What Is HubSpot? The Ideal Solution for Sales and Marketing Automation!

We recommend HubSpot because we understand the value it can offer to your business. If you're ready to learn more about "what is HubSpot," reach out to our team! 

Get insights into optimizing your inbound marketing efforts with our free "Inbound Marketing Starter Kit." 

Download Now

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