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SPEAK TO A GEEK
SPEAK TO A GEEK

Sales Enablement Services

People need tools to do their jobs. Carpenters need hammers and saws. Plumbers need wrenches and pipes. Salespeople need tools too. If you want salespeople to be successful, you need to give them access to the tools they need to do their jobs each day. They also need the training to use those tools effectively. They need access to a library of resources (articles, infographics, videos, and more) to answer any questions they may have at any hour. These tools will help your sales team do their jobs of converting leads and closing more deals to help grow your business. How do you give your sales team everything they need to do their jobs every day? The answer is simply what we call "sales enablement."

SALES ENABLEMENT

Give your sales team the tools they need

You need a sales enablement strategy to scale your business and stay profitable. A sales enablement strategy can help your salespeople close more sales from a pool of qualified leads. The perfect sales enablement approach is a custom strategy allowing your sales team to sell more products or services to potential leads who are already interested. A sales enablement strategy should include reporting and analysis, sales content optimization, technology and automation, and sales enablement software.

Services-Icons_Data Reporting and Analysis
Data Reporting and Analysis
The modern seller’s world is driven by data. But a constant stream of information can overwhelm sales reps and hurt productivity. Sales enablement professionals create systems to make data a true asset. Here are some ways of doing this: standardizing reporting to ensure your sales team gets the same reports to maximize efforts, reviewing your current process to look for improvements, and a system to qualify leads before they reach your salespeople.
Services-Icons_Sales Content Optimization
Sales Content Optimization
A content audit is a critical element of any sales enablement strategy. During a content audit, you should look at all of the sales content that your company has and put it in one place. That way, your sales reps can find it quickly and share it with leads. Examples of the types of content your sales team — and potential leads — need to answer their questions: case studies, ebooks, white papers, pricing information, and product demo presentations.
Services-Icons_Technology and Automation
Technology and Automation
There was a time when sales was a very manual business. With the tools of the 21st century, the sales job can be so much easier and more efficient. However, you have to implement those tools to accomplish your goals and help your sales team sell better and faster. Here are a few ways technology and automation can impact your sales funnel: email sequences, automated prospecting, automated direct messaging, and using sales enablement software.
Services-Icons_Sales Enablement Software
Sales Enablement Software

Your team can access all of your materials and content from a centralized location using sales enablement software. This software adds new materials and resources to your library automatically. You can modify or delete existing items at any time, and the information is shared with your entire sales team instantly. Your marketing team may also access this data at any moment, allowing them to collaborate on content with sales more efficiently. Some of the more popular sales enablement software offerings include HubSpot (it's free!), Zendesk, Highspot, Outreach, and Seismic.

Ready to streamline and automate your sales process? Speak to a Geek to get started.

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How is Sales Enablement Implemented?

Focus on the Buyer Experience

Given that sales enablement is focused on assisting your salespeople in engaging the customer, it's only natural that you'd center your efforts around the customer and their journey.

There are two aspects to this: 

  • Understanding who the perfect buyer is and where they are in the sales cycle.
  • Utilizing sales techniques and training geared to the buying experience.
Data-Reporting-and-Analysis

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