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Residential property management marketing and HubSpot

Win more owners.
Manage every door well.

Managing properties is your job. Growing your property management business is ours. We bring owner acquisition marketing, sales enablement, and HubSpot operations together, so you sign more management agreements and manage a bigger portfolio on systems that keep up.

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The short answer

What does Geekly Media do for property management companies?

Geekly Media helps residential property management companies win more owners and keep operations lean. We bring marketing, sales enablement, and HubSpot automation together, including PMOS, the Property Management Operating System our founders built after growing their own Dallas-Fort Worth portfolio to more than 1,000 doors.

The Owner Acquisition Lifecycle

Win owners, sign them, and keep them.

Most property management companies treat marketing, sales, and operations as separate jobs, so owner leads go cold and new doors land on a team that's already stretched. We connect the whole lifecycle in HubSpot, so every owner moves from first search to a well-managed door, and happy owners send you the next one.

  • MarketingBring in owner leads and keep them warm until they're ready to talk.See marketing services
  • Sales operations and enablementTurn those conversations into signed management agreements.See sales enablement
  • Property Management OperationsOnboard new owners smoothly, keep units leased, and give owners reasons to stay.See PMOS

PMOS, the Property Management Operating System

Five pipelines that keep your operation moving

Geekly's founders built PMOS, the Property Management Operating System, to grow their own portfolio. It manages your pipelines for owner sales and onboarding, leasing, renewals, move-outs, and collections in HubSpot, triggered by what happens in your property management software.

"We were able to move one full-time employee off of rent collections and re-positioned them elsewhere in the business."
Pete Neubig, Empire Industries

  1. Owner acquisition and onboarding

    Track owner leads from first inquiry to signed management agreement, then start onboarding automatically.

  2. Leasing and move-ins

    Keep prospects, applications and move-in tasks moving, with follow-up your team does not have to remember.

  3. Lease renewals and expirations

    Lease expiration events start renewal sequences: resident communication, owner approval, reminders and documents.

  4. Move-out and make-ready

    Move-out events open the make-ready work, so turns are tracked from notice to next lease.

  5. Collections and delinquency

    Delinquent payment events start collections outreach, with every step visible in one pipeline.

Every pipeline moves on its own, triggered by what happens in your property management system.

Learn about PMOS Speak to a Geek

Integrations

HubSpot, connected to the tools you already use

See all integrations

Workflow automation

Workflows that handle the busywork

Set it once. It works every time.

HubSpot workflows enroll records based on action, reaction, or inaction, across standard records and custom Property, Lease, Application, and Tour objects.

A four-story apartment building with balconies Speak to a Geek about automation

  • Date-based reminders

    30-day security deposit countdowns, 21-day move-in inspection reminders, and 7-day post-move-in surveys, sent on time, every time.

  • Action-based tickets

    Insurance proof reminders, rekey and cleaning tickets when a vacancy notice comes in, and move-out inspection tickets.

  • Assignment and status updates

    Records route to the right person and property statuses update automatically, so nobody has to remember the next step.

  • Built-in training

    On-the-spot knowledge transfer inside the process itself, so your team learns as they work.

HubSpot Solutions Partner Program, Diamond tier

Geekly Media is a Diamond HubSpot Partner

Our HubSpot expertise and your business goals inform your CRM setup.

Marketing services

Marketing that wins more owners

Owner leads, on a system you can measure.

Choose PMMA, the Property Management Marketing Advantage, our packaged owner acquisition program built on HubSpot, or Flex Retainer marketing services that scale with you month to month. Whether you target single-property owners, multi-property owners, DIY landlords, or agent referral networks, we build the plan around who you want and measure it against real goals.

PMOSManages your operation.

PMMA or Flex RetainersFills your owner pipeline.

Pair the two, or start with marketing on its own.

Learn about PMMA

  • SEO and local SEO

    Fast, mobile-friendly pages, on-page optimization, and a Google Business Profile backed by reviews and local content.

  • Content marketing

    Blogs, market reports, video, and guides that position you as the local expert owners trust.

  • Paid search and retargeting

    Ads that reach owners actively searching for property management, and retargeting that brings interested prospects back.

  • Email and segmentation

    Newsletters and nurture built for each audience, so clients, prospects, and leads each hear what matters to them.

  • Reviews and reputation

    A steady system for earning reviews and responding to every one, positive or negative, promptly and well.

Sales enablement

Turn owner leads into signed agreements

Chasing owner leads is tough work. We automate that.

HubSpot Sales Hub tracks every owner opportunity from first contact through contract, so follow-up is consistent and you can see what's actually driving revenue.

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  • Engagement tracking

    See when owner leads open emails and visit your site, so your team calls at the right moment.

  • Lead insights and attribution

    True revenue attribution, from cost per click to acquisition cost, so you know which marketing brings in doors.

  • Sales automation and follow-up

    Sequences, tasks, and reminders that keep communication consistent from contact creation through contract execution.

Our approach

Built around how your company actually works

One-size-fits-all technology need not apply.

Residential portfolio, institutional single-family rentals, or an HOA, we start with how your business works today and build the system that helps it scale.

  1. Discovery and process mapping

    We audit your systems, workflows, and goals, from leasing pipelines and maintenance coordination to owner and tenant communication and reporting.

  2. CRM configuration and automation

    Custom pipelines, sequences, and task routing that mirror your leasing cycles, renewal process, and owner relations.

  3. Systems integration

    HubSpot connects to your leasing, accounting, maintenance, and communication tools for one source of truth.

  4. Training and optimization

    Tailored training, then ongoing monitoring of performance and adoption so workflows keep improving.

Client results

Property managers who grew with Geekly

  • “The Geekly team has been amazing to work with. Thanks to everything that they have helped us build, our day-to-day operations run smoothly and efficiently.”
    Amy Delacruz, Renters Warehouse SE Virginia
  • “Their team played a crucial role in the successful implementation of PMOS and marketing strategies for our company. They skillfully organized our processes and significantly boosted our traffic.”
    Mark Meskauskas, Brian Properties, Inc.
  • “Our growing business has switched gears several times and they are able to roll with our changes effortlessly.”
    Kim Giles, The Peak Group
See client results

Pricing

PMOS and marketing pricing for property management companies

Flex Retainers that grow with you, month to month.

  • PMOS + HubSpot Admin

    Starting at

    $1,500per month

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    Get HubSpot and your property management software connected and optimized, without hiring an in-house expert.

    Includes

    • PMOS setup and property management software integration
    • Five standard pipeline builds
    • Workflow and automation management
    • Monthly reporting dashboards
    • Ongoing HubSpot portal optimization

  • PMOS + Marketing Admin

    Starting at

    $3,000per month

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    Everything in PMOS + HubSpot Admin, plus active marketing to fill your pipeline with qualified owner leads every month.

    Includes

    • SEO strategy and content production
    • Paid ad campaigns (Google + Meta)
    • Sales sequences and email nurture
    • Reputation and review management
    • Owner retention campaigns
    • Monthly strategy sessions

  • PMOS + Fractional CMO

    Starting at

    $6,000per month

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    Everything in PMOS + Marketing Admin, plus full strategic marketing leadership to grow aggressively.

    Includes

    • Dedicated Fractional CMO
    • Full sales enablement buildout
    • AI architecture and enablement
    • LinkedIn strategy
    • Multi-market expansion support

  • PMMA (Property Management Marketing Advantage)

    Custom quotescoped to your goals

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    Our turn-key owner acquisition program, built on HubSpot. Your messaging, campaigns, and sales follow-up work together to turn more owner leads into doors under management.

    Includes

    • Brand story, messaging, and content campaigns
    • Email sequences and templates for owner leads
    • Sales automation for lead routing and deal creation
    • Lead scoring to prioritize owner leads
    • Lead tracking and custom reporting
    • Team training and Geekly Media Academy access

Resources

Property management resources and freebies

See all resources

Frequently asked questions

Property management marketing and HubSpot FAQs

What does Geekly Media do for property management companies?

Geekly Media helps residential property management companies win more owners and keep operations lean. We bring marketing, sales enablement, and HubSpot automation together, including PMOS, the Property Management Operating System our founders built after growing their own Dallas-Fort Worth portfolio to more than 1,000 doors.

Can Geekly Media help attract new property owners?

Yes. We use inbound marketing, SEO, and targeted paid ads to put your property management company in front of the right owners, then sales automation to turn those leads into signed management agreements.

What is PMMA?

PMMA, the Property Management Marketing Advantage, is our owner acquisition package. Built on HubSpot, it brings SEO, content, paid ads, email, and reviews together to produce more property owner leads. It pairs with PMOS, or works on its own.

What is PMOS?

PMOS, the Property Management Operating System, manages your owner sales and onboarding, leasing, renewals, move-outs, and collections pipelines in HubSpot, triggered by real events in your property management software.

Does HubSpot integrate with AppFolio, Yardi, or Propertyware?

Yes. The Geekly Bridge, our middleware, syncs AppFolio, Yardi, and Propertyware data into HubSpot on a schedule. For platforms like Rentvine, Buildium, ShowMojo, and Rently, we connect through their APIs.

How does HubSpot CRM benefit property managers?

HubSpot lets property managers track leads, automate follow-ups, and manage client communications in one platform, so no opportunity is missed and the sales process moves faster.

How does marketing automation work for property managers?

Automation streamlines prospect communications, follow-up sequences, and lead nurturing, so you engage prospects and tenants without manual effort and spend more time on operations and growth.

How do I make my property management company stand out?

Define the services you do best, build a clear brand, pick the owners you want to serve, and back it with a professional marketing plan. Knowing local rental trends and your competitors makes the difference sharper.

How long does it take to see results?

It depends on the service and your goals, but many clients begin to see more leads and better operational efficiency within the first few months of working with us.

Speak to a Geek

Managing properties is your job. Growing your business is ours.

Tell us where growth feels stuck. We'll show you what PMOS, HubSpot, and the right marketing could do together, and where we'd start.