Skip to content
Speak to a Geek

Build-to-Rent

Win the investors. Fill the homes.
One system for both.

Investor relations, lease-up marketing and leasing follow-up for build-to-rent developers and operators who need capital partners confident and every new community leased on pace.

Speak to a GeekSee what we build
A newly built rental community with balconies and young street trees

The short answer

What does Geekly Media do for build-to-rent companies?

Geekly Media is a Diamond HubSpot Partner that helps build-to-rent developers and operators with the two jobs that decide whether a portfolio grows: raising capital and leasing up communities. We build the investor CRM and updates that keep capital partners informed, run lease-up marketing for each new community, and set up the leasing follow-up, resident communication and renewal reminders that keep homes occupied, all in one HubSpot portal.

What gets in the way

Where scaling a portfolio gets hard

  • Investors ask for an update, and someone rebuilds the same report from three spreadsheets
  • Capital partner conversations live in one person's inbox
  • Each community launch starts from a blank page
  • Leads arrive from listing sites, the website and the phone, and land in different places
  • Tours and applications need follow-up that nobody owns
  • Renewal conversations start too late, so residents move out before anyone asks
  • Leasing numbers and investor reporting never quite match

What we build

An investor system and a leasing system

Build-to-rent companies sell to two audiences: the capital partners who fund each community and the renters who fill it. We build for both, in the same HubSpot portal.

  • Investor CRM

    Every capital partner, conversation and commitment on one record, so the raise does not depend on one person's inbox.

  • Investor updates

    Quarterly and milestone updates built from approved templates, sent to the right investors and tracked for opens and replies.

  • Community launch playbook

    Pages, search, paid and email templates ready for each new community, so launch number five is easier than launch number one.

  • Lead capture from every source

    Listing sites, web forms, chat and phone leads in one CRM, tagged by community and source.

  • Leasing follow-up

    Tour and application sequences with a named owner for every prospect.

  • Resident experience and renewals

    Move-in, check-in and renewal communication on a schedule, so residents hear from you well before their lease is up.

Lease-up marketing

Marketing that fills new communities

Every launch, on a playbook you can repeat.

Build-to-rent portfolios launch community after community, and each one has an absorption target. We plan marketing per community: pre-leasing interest lists, launch campaigns, listing sources, search and paid, and the nurture that brings prospects back. Every channel feeds the same HubSpot portal, so you can see which spend turns into tours and signed leases.

Resident marketingBrings renters to each community.

Investor marketingBrings capital to the next one.

Run both from one HubSpot portal, or start with one.

Explore our marketing services

  • Community launch pages

    A page for every community with interest list forms, floor plans, pricing and tour booking, built to rank in local search.

  • Paid search and social

    Campaigns timed to each launch and adjusted to leasing pace, with retargeting that brings page visitors back to book a tour.

  • Listing source tracking

    Leads from listing sites tagged by source and community, so you know which listings produce tours and which only produce clicks.

  • Email nurture

    Interest lists that hear from you from groundbreaking to move-in, so prospects are ready when the homes are.

  • Investor marketing

    Offering pages, investor newsletters and event invitations that build interest before the next raise, with every response logged in HubSpot.

  • Reviews and reputation

    A steady system for asking residents for reviews after move-in and answering every one, positive or negative.

Leasing follow-up

Turn prospects into residents

Renters tour several communities at once. Answer first.

HubSpot tracks every prospect from first inquiry through tour, application and signed lease. New leads get an instant reply and a task for the right leasing agent, and no-shows and unfinished applications get follow-up automatically, so lease-up pace does not depend on who is working that day.

Speak to a Geek about leasing follow-up

  • Speed to lead

    Instant replies, routing by community and call tasks with due times, so every inquiry hears back before the prospect books a tour somewhere else.

  • Tour and application follow-up

    Reminders before the tour, follow-up after it, and nudges for applications that stall halfway.

  • Source and leasing reports

    See which sources and campaigns produce tours, applications and leases, community by community.

The resident journey

From first inquiry to renewal

Lease-up is only the start. We build every stage in HubSpot, from the first inquiry to the renewal conversation, so occupancy holds after the launch team moves on.

  1. Inquiry

    • Instant reply
    • Tagged by source and community
    • Assigned to a leasing agent

  2. Tour

    • Tour booked online
    • Reminders before the visit
    • No-show follow-up

  3. Application

    • Unfinished application reminders
    • Status visible to the team
    • Lease sent on approval

  4. Move-in

    • Move-in date tracked
    • Welcome sequence
    • First-month check-in

  5. Residency

    • Requests logged as tickets
    • Community updates
    • Review requests

  6. Renewal

    • Reminders before lease end
    • Offer and response tracked
    • Move-out reasons logged
  7. Occupancy you can report to investors

Investor relations

Keep capital partners informed and ready

Your next raise starts with your last update.

Build-to-rent developers raise capital community by community, and investors judge the next deal by how well you kept them informed on the last one. We build the investor CRM in HubSpot: every LP, family office and capital partner with their conversations, interests and commitments, plus updates that go out on schedule. Your team keeps approval over anything investors see.

HubSpot deal pipeline board with records organized by stage Speak to a Geek about investor relations

  • Capital raise pipeline

    Prospective investors by stage, from first conversation to soft circle, commitment and funded, so leadership sees capital raised against target without a spreadsheet.

  • Investor updates

    Quarterly updates, construction milestones and lease-up progress sent from approved templates to the right investors, with opens and replies logged.

  • Follow-up that does not slip

    Tasks when an investor asks a question, goes quiet before a close, or has not heard from you in a quarter.

  • Lease-up numbers investors can read

    Tours, leases and occupancy by community, pulled from the same portal your leasing team works in.

HubSpot Solutions Partner Program, Diamond tier

Geekly Media is a Diamond HubSpot Partner

HubSpot is a tool, not our starting point. We build it around how you raise capital and lease homes.

How we work

Full homes and confident investors first. Software last.

We start with the numbers your investors watch: lease-up pace, occupancy and renewals. Then we fix the process behind them. HubSpot comes last, built to support what already works.

  1. Start with the goal

    The communities you need to lease, the pace each one needs, and the capital you need to raise next.

  2. Find the constraint

    We follow a prospect from first inquiry to signed lease, and an investor from first call to funded.

  3. Fix the people and process

    A launch checklist, a response standard for leasing and an update calendar for investors.

  4. Build it in HubSpot

    Templates, sequences and reports that copy to the next community and the next raise.

HubSpot for build-to-rent

One portal, investors and residents connected

Here is a sample HubSpot build for a build-to-rent operator. Investor relations and leasing live in the same portal, so the numbers you report to capital partners come from the work your leasing team does every day.
  • Community pagesInterest lists, floor plans and tour booking for every community
  • Paid, search and listingsEvery lead tagged by source and community
  • Lead routingNew prospects assigned to a leasing agent with a call task
  • Leasing pipelineEvery prospect by stage: inquiry, tour, application, lease
  • Resident communicationMove-in, check-in and renewal sequences by community
HubSpot One portal for residents and investors
  • Investor CRMEvery capital partner with conversations, interests and commitments
  • Capital raise pipelineInvestors from first call to funded, rolled up against the target
  • Investor updatesApproved templates sent by fund or community, with opens logged
  • Property management softwareLease and resident data synced where your platform supports it
  • Portfolio reportingLease-up pace, occupancy and capital raised on one dashboard
A sample build. We scope yours around how you raise capital and lease homes.

Pricing

Build-to-rent marketing and HubSpot pricing

Pick a starting point. We'll scope the rest to your communities and your next raise.

  • Marketing Strategy

    Starting at

    $4,000per month

    Speak to a Geek

    Lease-up and investor marketing planned and run by a dedicated strategist, with spend tied to tours, leases and investor interest.

    Includes

    • Strategic marketing plan with flexible tactical delivery
    • Dedicated Marketing Strategist
    • SEO and AEO content strategy
    • Paid ads and demand generation
    • Reporting and analytical deep dives

  • HubSpot Onboarding and Implementation

    From

    $5,750one-time

    Speak to a Geek

    We configure HubSpot around your leasing process, then train your team to use it. Add a capital raise pipeline for $1,500.

    Includes

    • Lifecycle stage and lead status rules
    • Leasing pipeline with stages and required fields
    • Lead assignment, follow-up tasks and stale lead reminders
    • Leasing and leadership dashboards
    • Four live training sessions

  • Revenue Operations Strategy

    Starting at

    $6,000per month

    Speak to a Geek

    Marketing, leasing, resident communication and investor reporting run as one system you can copy to every new community.

    Includes

    • Marketing Operations
    • Strategic Marketing
    • Sales Enablement
    • Sales Operations
    • Customer Success Processes
    • HubSpot Optimization
    • Website Support

Resources

Fresh thinking for build-to-rent teams

See all resources

Other ways we can help

Other ways we can help

Raising capital, managing homes or building to sell as well? We do the same work for the teams around build-to-rent.

Frequently asked questions

Questions build-to-rent teams ask us

What is build-to-rent marketing?

Build-to-rent marketing has two audiences. Renters need to find each new community, tour it and sign a lease before the absorption target slips. Investors need to see the portfolio leasing on pace so they back the next community. We plan and run marketing for both, and track it in HubSpot.

Can HubSpot manage investor relations for a build-to-rent company?

Yes. HubSpot works well as an investor CRM: every capital partner on one record with their conversations, interests and commitments, a pipeline for each raise, and updates sent from approved templates. It does not replace your fund administrator or investor portal for documents, K-1s and distributions. We connect HubSpot to those where an integration exists.

Do you work with Juniper Square or other investor portals?

HubSpot has a marketplace integration with Juniper Square, and we can configure it. It is a good starting point, but it does not sync everything, so we test it against your process first. If the native sync falls short, we scope a custom integration.

How do you help with lease-up?

We build a launch playbook you can copy for every community: pages with interest lists and tour booking, search and paid campaigns timed to the launch, listing sources tracked by community, and leasing follow-up in HubSpot so every prospect has an owner. Then we report tours, applications and leases against the absorption target.

How do you help with renewals and resident retention?

We set up renewal reminders well before lease end, track each renewal offer and response, and send check-ins and community updates during the lease so residents hear from you for reasons other than rent. Move-out reasons are logged, so you can see what to fix.

Do you also help with day-to-day property management?

Yes. If you manage your own homes, our property management work covers leasing, maintenance requests, resident communication and owner reporting, all built in HubSpot.

Can you connect HubSpot to our property management software?

Often, yes. We connect HubSpot to platforms such as AppFolio, Buildium, Rentvine and Propertyware so lease and resident data shows up where your team works. If your platform has no marketplace integration, we scope a custom one.

Do we need to be on HubSpot already?

No. We can set up HubSpot from scratch or take over and clean up a portal you already have. If you are moving from another CRM, we plan the data migration as part of the project.

Can we start with one community?

Yes, and it is a good way to start. We build the playbook on one community, fix what does not work, then copy it to the next launch.

How much does it cost?

HubSpot onboarding and implementation starts at $5,750 one-time. Marketing strategy starts at $4,000 per month, and revenue operations strategy starts at $6,000 per month. A capital raise pipeline adds $1,500. HubSpot licensing is separate. We scope the rest after a call.

Speak to a Geek

Fund and fill the next community.

Tell us about your portfolio and your next raise. We will show you where we would start.