Guide
Guide to Getting the Most Out of HubSpot
How to set up, use and get more value from the HubSpot tools you already pay for.
Grow your door count without adding more chaos.
A growth process brokers can use and leadership can see.
Connect the path from inquiry to home sale.
Lead follow-up and agent pipelines that keep up.
HubSpot, connected to the property systems you already use.
Get cited in AI search.
Answer engine optimization for companies that compete in search.
Scoped builds, fixed where it makes sense.
HubSpot administration, optimization and marketing support that stays after go-live.
Explore partnershipsThe order every engagement follows.
Deal flow and investor relationships in
one system.
HubSpot systems and marketing for sponsors, funds and acquisitions teams. Track deal sourcing, investor relationships, capital raises and investor updates in one place, so nothing depends on who remembers.

The short answer
Geekly Media is a Diamond HubSpot Partner that builds the systems investment and acquisitions teams use to source deals, manage investor relationships, run capital raises and send investor updates. We configure HubSpot around how your firm raises and deploys capital, then add the marketing that keeps investors and deal sources engaged between raises, backed by 20+ years in property management and real estate.
What gets in the way
Why Geekly
Raising capital and sourcing deals are both relationship businesses. Your system should remember every relationship, not only the ones someone wrote down. We bring real estate operating experience and deep HubSpot expertise to both sides of your firm, and we do the work, not just the plan.
Our founders built and sold a property management company and practiced real estate law. Deal stages, LPs and capital calls are not new vocabulary to us.
Our client list includes financial services firms and investment funds, so we know how investor records, raises and reporting need to fit together.
The same person can be an investor, a broker and a deal source. We structure HubSpot so that history lives on one record, not three spreadsheets.
Pipelines, custom objects, integrations and reporting are our daily work. We build HubSpot around how your firm raises and deploys capital.
We build the pipelines, write the investor emails and train your team. You get a working system, not a slide deck.
Tell us where deals or investors slip through, and we'll show you where we'd start.
What we build
Track every opportunity from first look through underwriting, LOI and close, with the broker or source attached.
Segment investors by check size, asset class interest, accreditation and past participation.
Quarterly updates, capital call and distribution notices, and new deal announcements built from approved templates and sent on schedule, with every send logged to the investor record.
Emails, landing pages and content that keep investors and deal sources engaged between raises.
Soft circles, commitments and funded amounts for each raise, with follow-up tasks the whole team can see.
Deal flow, capital committed and investor activity in one view for leadership. Dashboards are on demand and always up to date, so nobody waits on a monthly report.
Marketing for investment firms
Don't only call when you need capital.
Investors commit to sponsors they already trust. Consistent, useful communication between raises builds that trust, so your next raise starts with warm investors instead of a cold list. The same goes for brokers and deal sources: the firms that stay top of mind see the off-market deals first.
Speak to a Geek about investor marketingMarket commentary, portfolio news and new offering announcements, sent to the right investor segments on a steady schedule.
Articles and pages that answer what investors and sellers search for, in Google and in AI answers, so your firm is the one they find.
A page and form for each raise or webinar that captures interest and drops new prospects straight into your capital raise pipeline.
Regular buy box updates and check-ins to brokers, lenders and sellers, so your criteria stay in front of the people who bring you deals.
How HubSpot fits in
Sourcing often lives in a spreadsheet, investors in someone's inbox and updates in a folder of Word docs. HubSpot sits in the middle and connects them, so a broker's deal, an investor's commitment and the update you sent last quarter all live on the right record.
HubSpot automation
Set it up once. It runs every quarter.
The work that slips during a busy closing is the routine work: the follow-up, the notice, the reminder. HubSpot workflows handle it based on what happens on each deal and investor record, and your team keeps approval over anything investors see.
Speak to a Geek about your HubSpot setup
Notices built from approved templates and sent to the right investors in each fund or deal, with a follow-up task when someone does not open.
Tasks when an opportunity sits too long in underwriting or LOI, and a note to the broker when a deal they sent moves forward.
Soft circles, commitments and funded amounts roll up to the raise, so leadership sees capital raised against target without a spreadsheet.
Geekly Media is a Diamond HubSpot Partner
HubSpot is a capability, not our starting point. We build it around how your firm raises and deploys capital.
Sales enablement for investor relations
Close the gap between a first meeting and a wire.
Raising capital is a sales process, even if nobody on your team has sales in their title. Clear stages, ready-to-send materials and visible follow-up help your investor relations team move more conversations to commitment, without adding headcount.
Speak to a Geek about sales enablementDefined stages from first meeting to soft circle, commitment and funded, with required fields so every record tells the same story.
Approved emails for intros, offering follow-up and post-meeting recaps, so every investor hears the same accurate message.
Capital raised against target, deal flow by source and team activity, on demand and always up to date for your Monday meeting.
How we work
Your investors and deal sources come before the software.
We start with the capital you need to raise and the deals you want to see, map how both move through your team today, and only then build HubSpot around it.
How much capital you need, by when, and how many deals you need to see to close the ones you want.
We trace how an opportunity moves from source to close and how an investor moves from first meeting to funded, and find where each one stalls.
Clear owners for sourcing, investor relations and reporting, plus who approves what goes out to investors.
Deal and capital raise pipelines, investor segments, update templates and dashboards, then training so your team uses them.
Pricing
Pick a starting point. We'll scope the rest to your goal.
Includes
Includes
Includes
Resources
Guide
How to set up, use and get more value from the HubSpot tools you already pay for.
Get the guide
Blog post
A simple way to size up your firm's strengths, gaps and next moves before you plan the year.
Read the post
Template
Plan a campaign from first touch to follow-up, the same way you would for an investor raise.
Get the template
Related services
Prospecting, follow-up and deal tracking that fit how brokers work.
See how brokers use a deal pipelineRenewals, collections and investor reporting in one system after the deal closes.
See PMOS for commercial propertyPipelines, segments and dashboards configured for your team, then training.
See how we build HubSpot around a goalFrequently asked questions
Yes. Investors are contacts in HubSpot with their own properties for check size, asset class interest, accreditation status and past participation. Every email, meeting and commitment is logged on the record, and you can segment investors for updates and new offerings. For fund-level data like capital accounts, HubSpot connects to the investor portal or fund administrator you already use.
Yes, and it is one of the best reasons to use HubSpot. We set up a deal sourcing pipeline and a capital raise pipeline side by side. Brokers, lenders and investors are all contacts, so if someone sends you a deal and also invests with you, you see both on one record.
We build email templates for quarterly updates, capital call notices, distribution notices and new deal announcements, plus lists that pull the right investors for each fund or deal. Your team writes or approves the content. HubSpot sends it on schedule, logs it to each investor record and creates a follow-up task for anyone who does not open.
You do. We build the templates and the schedule, and your team keeps final approval on anything that goes to investors. If updates go through compliance or counsel first, we build that review step into the workflow.
No. Investor portals and fund administrators handle capital accounts, tax documents and distributions. HubSpot handles the relationship: who you are talking to, what they care about and where they are in a raise. We connect the two where it makes sense, starting with marketplace integrations like Juniper Square, and scope a custom integration when the native sync is not enough.
HubSpot can share documents and links to your data room and show you who opened them and when. It is not a virtual data room. Keep your data room where it is, and use HubSpot to track who received access and how engaged each investor is.
Yes. We map your current data first, then import and segment investors, deal sources and open deals from spreadsheets or another CRM. Our Sales Enablement and Operations Strategy project includes imports from up to four data sources.
It depends on scope. Kickoff is scheduled within one to two weeks of signing, and the first session is a working session where data mapping starts. We give you a timeline when we scope your build, and we plan around your raise calendar so go-live does not land in the middle of a close.
HubSpot Onboarding and Implementation starts at $5,750, a Sales Enablement and Operations Strategy project starts at $15,000, and Marketing Strategy starts at $4,000 per month. HubSpot licensing is separate. We scope every engagement to your goal, so you only pay for the work that moves it.
Yes. Many teams come to us with a HubSpot account that was set up quickly and never fit how they raise capital. We start with an audit of your current setup, then clean up pipelines, properties and automation instead of starting over.
Real estate is where our team comes from, so sponsors, funds and acquisitions teams in real estate are a natural fit. We also work with financial services firms and investment funds outside real estate when the problem looks the same.
With the goal. Tell us the capital you need to raise and the deals you need to see. We find the step holding each one back and change that first.
Speak to a Geek
Tell us what you are building. We will show you where we would start.