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Multifamily Developers

Lease-up with a
system behind it.

Marketing and leasing follow-up for new communities, with reporting on lease-up pace that owners and investors can read.

Speak to a GeekSee what we build
A multistory apartment building with balconies

The short answer

What does Geekly Media do for multifamily developers?

Geekly Media is a Diamond HubSpot Partner that helps multifamily developers lease up new communities on schedule. We run launch marketing, build the HubSpot follow-up that gets prospects from interest list to signed lease, and report lease-up pace in a form owners and investors can read.

What gets in the way

Where lease-up slows down

  • Marketing and leasing follow-up sit in separate tools
  • Campaigns are hard to compare across properties
  • Prospects tour once and never hear back
  • Owners and investors ask for lease-up pace and the answer takes days

What we build

A lease-up process you can repeat

  • Launch marketing

    Pages, search and paid campaigns for each new community.

  • Leasing follow-up

    Sequences for inquiries, tours and applications.

  • Property comparison

    One set of reports across every property.

  • Owner and investor reporting

    Lease-up pace and marketing results in a regular update.

Lease-up marketing

How we fill a new community

Every piece has one job: get qualified renters to a tour, then get tours to a signed lease.

  • Paid ads

    Search, social and retargeting

    Google search campaigns for renters looking in your submarket, Meta and Instagram ads built inside housing ad rules, and retargeting for people who viewed floor plans but did not book. Budget moves each week toward the channels producing tours and leases, not clicks.

  • Website

    A property site built to book tours

    Floor plans, pricing, amenities and neighborhood pages with tour booking and interest list forms where renters need them. Every form feeds HubSpot, so you know where each prospect came from.

  • SEO and AEO

    Show up where renters search and ask

    Local SEO, Google Business Profile and neighborhood content so the property ranks for apartment searches in your area. We also structure pages so AI answer tools like ChatGPT and Google AI Overviews can find and cite them.

  • Lead nurture

    Follow-up from interest list to application

    Automated sequences for interest list signups, tour no-shows and unfinished applications, timed to your pre-leasing and move-in dates. Prospects hear from you while they are still comparing properties.

  • Leasing team handoff

    Ready leads go straight to your agents

    Lead scoring, assignment rules and task alerts in HubSpot, with source, floor plan interest and move-in date attached to every record. Your leasing team spends its time on tours, not data entry.

  • Reporting

    Lease-up pace in one dashboard

    Leads, tours, applications and signed leases by source and by community, tracked against your absorption target. One link you can send to owners and investors every week.

Leasing follow-up

From interest list to signed lease

Every prospect moves through the same stages in HubSpot, so your leasing team knows who to call next and you can see where lease-up is slowing.

  1. Pre-leasing

    • Interest list form on the property site
    • Source and floor plan captured
    • Nurture timed to opening

  2. Inquiry

    • Instant reply
    • Assigned to a leasing agent
    • Call task with a due time

  3. Tour

    • Tour booked online
    • Reminders before the visit
    • No-show follow-up

  4. Application

    • Unfinished application reminders
    • Status visible to the team

  5. Lease signed

    • Move-in date tracked
    • Welcome sequence
    • Counted against the absorption target
  6. Lease-up pace you can report every week

HubSpot for multifamily

One portal for the whole lease-up

Here is a sample HubSpot build for a multifamily lease-up. Every piece writes to the same prospect record, so marketing, leasing and owner reporting work from the same numbers.
  • Property websiteFloor plan, pricing and amenity pages with tour and interest list forms
  • Paid and searchSearch, social and retargeting tracked to tours and leases
  • Interest list nurtureSequences timed to pre-leasing and move-in dates
  • Lead assignmentReady prospects go to the right leasing agent with a task
HubSpot One record for every prospect, from interest list to signed lease
  • Leasing pipelineInquiry, tour, application and lease stages in one view
  • Leasing softwareSynced where your platform supports it
  • Lease-up dashboardLeases against your absorption target, by source and community
  • Residents and renewalsResident updates and renewal reminders once the building is full
A sample build. We scope yours around your communities and your leasing stack.

How we work

We work back from your stabilization date

  1. Set the absorption target

    Leases needed per week to stabilize on schedule, by community and floor plan.

  2. Find where prospects stall

    We trace prospects from first ad click to signed lease and find where they drop off.

  3. Fix the leasing handoff

    A response-time standard and clear owners on the leasing team, on every shift.

  4. Build it in HubSpot

    Campaigns, sequences and dashboards you can clone for the next community.

Pricing

Lease-up marketing and HubSpot pricing

Pick a starting point. We'll scope the rest to your communities and your absorption target.

  • Marketing Strategy

    Starting at

    $4,000per month

    Speak to a Geek

    Lease-up marketing planned and run by a dedicated strategist, with spend tied to tours and leases.

    Includes

    • Strategic marketing plan with flexible tactical delivery
    • Dedicated Marketing Strategist
    • SEO and AEO content strategy
    • Paid ads and demand generation
    • Reporting and analytical deep dives

  • HubSpot Onboarding and Implementation

    From

    $5,750one-time

    Speak to a Geek

    We configure HubSpot around your leasing process, then train your leasing team to use it.

    Includes

    • Lifecycle stage and lead status rules
    • Leasing pipeline with stages and required fields
    • Lead assignment, follow-up tasks and stale lead reminders
    • Leasing and owner dashboards
    • Four live training sessions

  • Revenue Operations Strategy

    Starting at

    $6,000per month

    Speak to a Geek

    Marketing, leasing and reporting run as one system you can clone for every new community.

    Includes

    • Marketing Operations
    • Strategic Marketing
    • Sales Enablement
    • Sales Operations
    • Customer Success Processes
    • HubSpot Optimization
    • Website Support

Related experience

Other ways we can help

The same lease-up thinking carries into for-sale homes, rental communities and the property management that runs the building once it is full.

Frequently asked questions

Questions multifamily developers ask us

When should we start marketing a new community?

Earlier than most teams do. We like to have the property website, an interest list form and the first search and social campaigns live before pre-leasing opens. That way you build a list of renters while the building is still going up, and that list becomes your first wave of tours instead of a cold start on day one.

What do you report on during lease-up?

The numbers owners, lenders and investors ask about: leases signed against your absorption target, and the funnel behind them. That means leads, tours, applications and approvals by source and by community, plus cost per lease by channel, not just cost per click. When a channel is not producing tours, budget moves to one that is.

Do you replace our leasing team or our management company?

No. We build the marketing and the follow-up system. Your onsite leasing team or third-party management company still runs the tours and signs the leases. We set up the handoff so every new lead lands with the right leasing agent, with source, floor plan interest and move-in date attached, and we train the team on how to use it.

Do you connect HubSpot to our leasing software?

Usually, yes, though how depends on the platform. Some property management and leasing tools have native HubSpot integrations, some have an API we can work with, and some need a middleware tool in between. We confirm what your stack supports during discovery, before anything is scoped, so you know exactly which data will sync and which will not.

How do you handle fair housing rules in ads?

Housing ads on Meta and Google run under special category rules that limit targeting by things like age, gender and ZIP code. We build campaigns inside those rules from the start and keep ad copy and landing pages in line with Fair Housing guidelines, so your campaigns do not get paused mid lease-up.

Can the setup carry from one community to the next?

Yes, and that is the point. We build templates for property pages, campaigns, nurture sequences and dashboards, then clone and adjust them for each new community. Your second lease-up starts with a working system and the data from the first one, not a blank portal.

What happens after the property stabilizes?

The focus shifts from filling units to keeping them full. We scale back launch spend, keep the website and local search working for ongoing vacancies, and can set up resident communication and renewal reminders in HubSpot. If the asset is sold or refinanced, the marketing and leasing history is already in one place.

Do we need to be on HubSpot already?

No. As a HubSpot Diamond partner, we set up new portals from scratch and clean up existing ones. If you already have HubSpot, we start with an audit of what is there. If HubSpot is not the right fit for where you are, we will tell you.

What does it cost?

Marketing Strategy starts at $4,000 per month. HubSpot onboarding and implementation starts at $5,750 as a one-time project. Revenue Operations Strategy starts at $6,000 per month. HubSpot licensing is separate. We scope the final number to your communities and your lease-up timeline.

Speak to a Geek

Fill the building with a process you can repeat.

Tell us about your next community. We will show you where we would start.