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Home Builders

From first inquiry to sales center,
connected.

Marketing, follow-up and reporting for builders who want every community found, every inquiry answered and every closing measured.

Speak to a GeekSee what we build
A new home being framed on a residential building site

The short answer

What does Geekly Media do for home builders?

Geekly Media is a Diamond HubSpot Partner that helps home builders turn community marketing into contracts. We plan marketing community by community, build the HubSpot follow-up that answers every inquiry fast, and report on visits, contracts and closings by community and source.

What gets in the way

Where buyers drop away

  • Inquiries arrive from many places and land in different inboxes
  • New inquiries wait hours for a reply while buyers tour other builders' models
  • Sales center follow-up varies by community
  • Buyers compare you with every builder nearby, and generic follow-up does not stand out
  • Marketing cannot see which spend leads to closings
  • Buyers go quiet after a visit

What we build

A buyer journey your team can see

  • Community marketing

    Launch, grand-opening and model-home campaigns, planned community by community.

  • Search, paid and website

    SEO, paid ads and community pages that turn searches into inquiries.

  • Speed to lead

    Web, phone and campaign leads in one CRM, with a reply and a call task the moment they land.

  • Follow-up and nurture

    Sequences for visits and quiet buyers, and email for buyers still months out.

  • Buyer pipeline

    Every buyer, stage and sales counselor in one view.

  • Community reporting

    Source, visit and contract data by community, traced back to marketing spend.

Marketing

Marketing that fills your sales centers

Community demand, on a system you can measure.

We plan marketing community by community: launches and grand openings, model-home traffic, quick move-in inventory, and the buyers who are not ready yet. Every channel feeds the same HubSpot portal, so you can see which spend turns into visits, contracts and closings.

MarketingBrings buyers to your communities.

Sales follow-upTurns inquiries into contracts.

Run both from one system, or start with marketing on its own.

Explore our marketing services

  • SEO and local search

    Community, plan and inventory pages built to rank, plus a Google Business Profile for every sales center.

  • Website and content

    Community pages, area guides, plan comparisons and video that answer buyer questions and send every inquiry to the right sales counselor.

  • Paid search and social

    Ads that reach buyers searching for new homes in your markets, and retargeting that brings community page visitors back.

  • Email and lead nurture

    Nurture by community, price range and timeline, so buyers who are months out still hear from you before they hear from another builder.

  • Reviews and reputation

    A steady system for asking new homeowners for reviews and answering every one, positive or negative.

Sales enablement

Turn inquiries into contracts

Buyers shop several builders at once. Answer first.

HubSpot tracks every buyer from first inquiry through visit, contract and closing. New inquiries get an instant reply and a call task for the right online or community sales counselor, so speed to lead does not depend on who is on shift.

Speak to a Geek about sales enablement

  • Speed to lead

    Instant replies, routing by community and call tasks with due times, so every inquiry is answered before buyers move on to the next builder.

  • Lead insights and attribution

    See which sources and campaigns produce visits, contracts and closings, community by community.

  • Follow-up after the visit

    Sequences, tasks and reminders that keep your homes top of mind while buyers compare you with other builders.

Operations

From contract to closing day

Once a buyer signs, the handoffs start. We build them in HubSpot so nothing waits on a spreadsheet or a sticky note.

  1. Contract signed

    • Buyer moves to Under contract
    • Contract and options on the record
    • Build team notified

  2. Selections

    • Design center visit booked
    • Reminders sent automatically
    • Selections logged for construction

  3. Construction

    • Milestone emails to the buyer
    • Walkthroughs scheduled
    • Questions routed to the right person

  4. Closing

    • Closing date tracked
    • Final walkthrough booked
    • Welcome home email

  5. Warranty

    • Requests logged as tickets
    • Routed to the right team
    • Tracked to done
  6. Buyers who always know what happens next

How we work with home builders

Start with closings. Build HubSpot last.

We work backward from the closings each community needs, find where buyers stall, and only then build it in HubSpot.

  1. Start with the goal

    Closings per community and the pace you need.

  2. Find the constraint

    We trace recent buyers from first inquiry to contract.

  3. Fix the people and process

    One response standard for every sales center.

  4. Build it in HubSpot

    Pipeline, sequences and reports, then training.

HubSpot for home builders

One portal, every piece connected

Here is a sample HubSpot build for a home builder. Every piece writes to the same buyer record, so marketing, sales and construction work from the same facts.
  • Website and community pagesCommunity, plan and quick move-in pages with forms that tag the community
  • Paid and searchAds, SEO and Google Business Profiles tracked to the inquiry
  • Inquiry routingNew inquiries go to the online sales counselor with a call task
  • Sales center visitsAppointments booked, visits logged and follow-up queued
HubSpot One record for every buyer, from first inquiry to warranty
  • Buyer pipelineEvery buyer by stage, community and sales counselor
  • Construction handoffContract, options and buyer notes passed to the build team
  • Warranty ticketsRequests logged, routed and tracked to done
  • Community reportingSpend, visits, contracts and closings by community
A sample build. We scope yours around how your team sells and builds.

Pricing

Home builder marketing and HubSpot pricing

Pick a starting point. We'll scope the rest to your communities.

  • Marketing Strategy

    Starting at

    $4,000per month

    Speak to a Geek

    Community marketing planned and run by a dedicated strategist, and measured in HubSpot.

    Includes

    • Strategic marketing plan with flexible tactical delivery
    • Dedicated Marketing Strategist
    • SEO and AEO content strategy
    • Paid ads and demand generation
    • Reporting and analytical deep dives

  • HubSpot Onboarding and Implementation

    From

    $5,750one-time

    Speak to a Geek

    We configure HubSpot around your buyer journey, then train your sales counselors to use it.

    Includes

    • Lifecycle stage and lead status rules
    • Buyer pipeline with stages and required fields
    • Routing, follow-up tasks and stale deal reminders
    • Sales counselor and leadership dashboards
    • Four live training sessions

  • Revenue Operations Strategy

    Starting at

    $6,000per month

    Speak to a Geek

    Marketing, sales and the handoff to construction run as one system, with shared numbers for every community.

    Includes

    • Marketing Operations
    • Strategic Marketing
    • Sales Enablement
    • Sales Operations
    • Customer Success Processes
    • HubSpot Optimization
    • Website Support

Related experience

Other ways we can help

Building more than for-sale homes? We do the same work for rental communities, lease-ups and the websites that feed them.

Frequently asked questions

Questions home builders ask us

Do you handle marketing, or just HubSpot setup?

Both. We plan and run community marketing (SEO, paid ads, content, email and your website) and build the HubSpot follow-up that turns those inquiries into contracts.

Do you work with production, semi-custom and custom builders?

Yes. Production builders usually need speed and consistency across many communities. Semi-custom and custom builders have longer, more personal sales cycles. We build the process around how you sell.

How do you improve speed to lead?

We set one response standard, automate the first reply and the call task, and report on response time by community and sales counselor, so you can see where buyers wait.

Can our sales counselors use it day to day?

Yes. We keep the daily view short: new inquiries, next steps and who needs a call.

Can you report by community?

Yes. Every report can be split by community and rolled up for leadership.

Does HubSpot help after the contract is signed?

Yes. Once a buyer signs, HubSpot can pass the contract, options and buyer notes to your build team, book selections and walkthroughs, send milestone updates and log warranty requests as tickets. Your construction schedule can stay where it lives today.

What does it cost?

Marketing Strategy starts at $4,000 per month. HubSpot onboarding and implementation starts at $5,750 as a one-time project. Revenue Operations Strategy starts at $6,000 per month. HubSpot licensing is separate. We scope the final number to your communities and goals.

Speak to a Geek

Answer every inquiry. Measure every community.

Tell us how buyers reach you today. We will show you where we would start.