Skip to content
Speak to a Geek

Commercial Brokerage

A growth process
brokers will use.

One source of truth for prospecting, follow-up, deals and commissions, built around how brokers work, with reporting your leadership can trust.

Speak to a GeekSee what we build
Modern glass office building

The short answer

What does Geekly Media do for commercial brokerages?

Geekly Media is a Diamond HubSpot Partner that builds the sales process and CRM commercial brokerages run on. We set up a HubSpot deal pipeline that follows how a sale actually moves, from owner prospecting and the listing pitch through marketing, LOI, contract and close. Then we connect listing inquiries from LoopNet, Crexi and your website, automate broker follow-up, and give leadership one view of every listing and deal.

What gets in the way

Where brokerage growth slows down

  • Prospecting depends on each broker's own list
  • Follow-up with owners, tenants and investors lives in personal inboxes
  • Deal status is hard to see across the team
  • Monthly reporting takes hours to assemble by hand

What we build

One system for the whole brokerage

  • Shared prospect databaseOwners, buyers and investors in one CRM, visible on the terms your firm sets.
  • Outreach sequencesOwner and buyer follow-up that keeps going when the week gets busy.
  • Deal pipelineStages from prospecting to close, with one owner per deal.
  • Website and inbound captureListing pages and forms that send every inquiry to the right broker.
HubSpot One record for every owner, listing, buyer and deal
  • LoopNet and Crexi inquiriesListing inquiries land in HubSpot tied to the property, not in a broker's inbox.
  • BuildoutProperty and listing data synced, so nobody retypes it.
  • Commission trackingCommission details on the deal record instead of a separate spreadsheet.
  • Leadership dashboardsActivity, pipeline and results without a monthly scramble.
We scope every piece to your firm. Most brokerages start with the one slowing deals down.

Deal pipeline

A pipeline that follows how a sale closes

Each column is a deal stage in HubSpot, from owner prospecting to closing. Under each one are the owner and buyer milestones that move a listing forward, so brokers know the next step and leadership can see where every deal stands.

  1. Prospecting

    The broker researches ownership and starts owner outreach.

    • Owner identified
    • Outreach sequence started
    • Valuation requested

  2. Listing pitch

    The broker presents a valuation and marketing plan to the owner.

    • Broker opinion of value delivered
    • Listing presentation
    • Exclusive listing agreement signed

  3. Marketing

    The listing goes live and buyer activity is tracked on the deal.

    • Listing inquiry from LoopNet, Crexi or your site
    • Confidentiality agreement signed
    • Offering memorandum reviewed
    • Property tour

  4. Offers and LOI

    Offers come in and the broker negotiates terms for the owner.

    • Letter of intent received
    • Best and final round
    • LOI accepted

  5. Under contract

    The purchase agreement is signed and due diligence starts.

    • Purchase agreement signed
    • Earnest money deposited
    • Due diligence and financing

  6. Closed

    The sale closes and the commission is recorded on the deal.

    • Closing and funding
    • Commission recorded
    • Owner and buyer moved to nurture

How we work

A process brokers help design

  1. Step 1

    Start with the goal

    Revenue target, market focus and team size set the plan.

  2. Step 2

    Find the constraint

    We trace a handful of recent deals from first contact to close and find where they slowed.

  3. Step 3

    Fix the people and process

    Brokers and leadership agree on stages, owners and handoffs in plain language.

  4. Step 4

    Build it in HubSpot

    We set up the CRM, sequences and dashboards, then train the team.

Marketing for brokerages

Marketing that brings in listings and buyers

Your brand should help brokers win the listing pitch.

Owners look up a brokerage before they take the meeting, and buyers want listings they can act on. We build marketing that does both, then tie it to the deals it creates in HubSpot.

Request a marketing consultation

  • Websites and listing pages

    Listings that publish to your site from HubSpot and send every inquiry to the right broker.

  • Content, SEO and AEO

    Market updates and property-type content that help owners and buyers find you in search and in AI answers.

  • Owner and buyer email

    New-listing alerts, market updates and owner newsletters sent from HubSpot to the right lists.

  • Reporting tied to deals

    See which campaigns produced listing appointments and closed deals, not just clicks.

Why Geekly

Why brokerages choose Geekly Media

We build the process with your brokers, not around them.

We don't hand you a playbook and leave. We map how your deals move, build it in HubSpot, train the team and stay to refine it.

Speak to a Geek

  • Roots in real estate

    Geekly started as RentBridge, an automation company built for the housing industry. Co-founder Michael Park spent more than 18 years in property management, real estate and real estate law.

  • Diamond HubSpot Partner

    We configure HubSpot around how your brokers sell, with pipelines, sequences, dashboards and integrations to tools like Buildout and LoopNet.

  • Built for adoption

    Brokers help set the stages and handoffs before we build, and training is part of every project.

  • We stay after launch

    We keep refining pipelines, reports and campaigns as your team and goals change.

Pricing

HubSpot and marketing pricing for commercial brokerages

Pick a starting point. We'll scope the rest to your goal.

  • HubSpot Onboarding and Implementation

    From

    $5,750full-service implementation

    Speak to a Geek

    We configure HubSpot around your brokerage's sales process, then train your team to run it.

    Includes

    • Deal pipeline built on your sales process
    • Lifecycle stages and lead statuses
    • Follow-up tasks and stale deal reminders
    • Broker and leadership dashboards
    • Four live training sessions

  • Sales Enablement Workshop

    Project

    $15,000one-time

    Speak to a Geek

    For brokerages that want the process designed before it's built. We map how deals move today, find the gaps and build the fix.

    Includes

    • Everything in HubSpot Onboarding
    • Current process review and gap analysis
    • Review of the tools you use today
    • Import of up to four data sources
    • Up to five marketplace integrations
    • E-sign quote setup

  • Marketing Strategy

    Starting at

    $4,000per month

    Speak to a Geek

    A dedicated strategist and a plan that brings in listings and buyers, measured against the deals it creates.

    Includes

    • Strategic marketing plan with flexible delivery
    • Dedicated Marketing Strategist
    • SEO and AEO content strategy
    • Paid ads and demand generation
    • Website optimization
    • Reporting and analytical deep dives

Resources

Fresh thinking for brokerage teams

See all resources

Other industries we serve

Other ways we can help

Brokerage is one part of commercial real estate. Here's how we help the teams around it, from investors and acquisitions to the managers who run the buildings.

Frequently asked questions

Questions brokerage leaders ask us

Will brokers use it?

We design the process with the people who will use it and keep it as light as the work allows. Brokers help set the stages, owners and handoffs before we build anything, and training and adoption are part of the project, not an afterthought. A system brokers skip does not help anyone.

What deal stages should a brokerage pipeline have?

We build it around your sales process, not a leasing workflow. Most brokerages land on stages close to prospecting, listing pitch, marketing, offers and LOI, under contract and closed. Buyer activity like listing inquiries, signed confidentiality agreements, offering memorandum reviews and tours is tracked on the deal, so you can see which listings are drawing real interest.

Can brokers keep their own relationships?

Yes. The goal is a shared system where relationships and activity are visible to the team on the terms your firm sets. Brokers keep ownership of their contacts, and leadership still gets one source of truth for the pipeline.

Can HubSpot track commissions?

Yes. We can build commission tracking into HubSpot alongside your deal pipeline, so commission details live on the same record as the rest of the deal instead of in a separate spreadsheet.

Does HubSpot connect with Buildout, LoopNet and Yardi?

Yes. We connect HubSpot to the platforms your firm already uses, syncing property data from Buildout, leads from LoopNet and tenant status from Yardi, so listing inquiries reach the right broker fast and nobody retypes data.

Can our listings publish to our website automatically?

Yes. With the HubSpot content management system, listings can push to your website automatically, so your property showcase stays current and every inquiry lands in the CRM.

Can we start with reporting only?

Yes. We scope to the constraint. If reporting is the step holding you back, we start there, with dashboards for activity, pipeline and results that replace the monthly scramble.

How much does HubSpot for a brokerage cost?

Full-service HubSpot onboarding and implementation starts at $5,750. Our Sales Enablement Workshop, which adds a process review and gap analysis before the build, is $15,000. Ongoing Marketing Strategy starts at $4,000 per month and Revenue Operations Strategy at $6,000 per month. We scope every engagement to your goal.

Why Geekly for commercial real estate?

We are a Diamond HubSpot Partner with roots in real estate. Geekly started as RentBridge, an automation company built for the housing industry, and our co-founder Michael Park spent more than 18 years in property management, real estate and real estate law. We stay with your team after launch, refining pipelines, reports and campaigns as your goals change.

Speak to a Geek

Give your brokers a process worth following.

Tell us how deals move today. We will show you where we would start.