Social Media Management for Real Estate, PropTech and B2B Companies
Be the company people follow.
- Starting at
- $3,000 per month
- Format
- Part of our marketing retainer
- Best for
- Companies that want a steady social presence
- You get
- A channel plan, posts and monthly reports
The short answer
What does Geekly's social media service include?
Geekly plans, writes and schedules social content for real estate, housing and PropTech companies, and for B2B teams with the same growth goals. We pick the platforms your buyers and referral partners use, build a monthly calendar around your goals, repurpose your blog, video and email into posts, and report in HubSpot on how social supports leads. Social media is delivered through our marketing retainer, which starts at $3,000 per month.
Warning signs
When posting feels like a chore and nobody can say why it matters
Consistency beats volume.
Most teams we meet post when someone remembers to. The feed goes quiet during busy months, the tone changes with whoever is posting, and nobody can connect social to a single lead. These are the patterns that tell us social needs a plan.
Speak to a Geek about social mediaGaps in the calendar
Posts go out in bursts, then nothing for weeks. Prospects who check your profile see a company that looks inactive.
Every platform, no priority
You keep accounts everywhere because it feels expected, and none of them get enough attention to build a following.
Posts that could belong to anyone
Generic captions and stock graphics look like every other company in your market, so they give buyers no reason to follow you.
No line back to leads
Reports stop at likes and follower counts. Nobody knows whether social brings in owners, buyers, tenants or demos.
What is included
A social program with a purpose
Social media works when it ties to your goals. We choose the channels that matter to your buyers, create content for them and connect activity to your pipeline.
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Channel strategy
We choose the platforms that matter for your buyers and referral partners, from LinkedIn and Facebook to Instagram and Google Business Profile, and decide what each one is for.
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LinkedIn and social selling
A plan to reach decision makers on LinkedIn through LinkGeek, our social selling program, alongside your company page content.
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Monthly content calendar
Themes, post types and timing planned a month ahead and shared for your approval, so nothing goes out that you have not seen.
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Posts written and scheduled
Captions and graphics created in your voice and brand, then scheduled on a steady rhythm so your profiles never go quiet.
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Repurposing with ReGeek
Blog posts, videos, webinars and emails turned into social posts through our ReGeek approach, so your best ideas reach more people.
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Reporting tied to leads
Monthly reports on reach and engagement, plus the visits, contacts and deals social supports, tracked in HubSpot.
How it works
From goal to a steady monthly rhythm
Every post has a job to do.
Social works best when the plan is set before the posting starts. We agree on goals, build the calendar with you and review results every month, so the program keeps improving.
Set the goal
We agree on what social needs to do for the business, such as owner leads, referral partner awareness or demo interest.
Choose channels and themes
We pick the platforms and the themes for each one, based on where your audience spends time and what they need to hear.
Build the calendar
A monthly calendar of posts, mapped to your campaigns and content, shared with you for review and approval.
Create and publish
We write, design and schedule each post in your voice, and repurpose your existing content to keep the feed active.
Review and refine
Monthly reporting on reach, engagement and the leads social supports, with changes planned for the next month.
Markets we know
Social for the buyers in your market
Residential property management
Owner-focused posts on market conditions, rental pricing and services, plus Google Business Profile updates that support local search.
Explore residential property managementCommercial real estate
Listings, market updates and broker-led LinkedIn content that build credibility with owners, tenants and investors.
Explore commercial real estateHome builders and developers
Community highlights, construction progress and buyer education that keep interest lists engaged through long decisions.
Explore home builders and developersPropTech
LinkedIn content and social selling that reach operators and decision makers inside property management and real estate firms.
Explore PropTechResidential brokerage
Listing posts, agent spotlights and neighborhood content that keep your brokerage visible to buyers, sellers and recruits.
Explore residential brokerageOutside real estate
SaaS, professional services and B2B teams use the same approach, usually with LinkedIn at the center of the plan.
Explore outside real estate
Is this right for you?
A good fit if your buyers are on social
Good fit
- Your buyers or referral partners use social media
- You want a steady presence without a full-time hire
- You have blog, video or email content worth sharing
- You can review posts within a few days
- You want to see how social supports leads
Better to wait
- Not a fit: You need a website and messaging foundation first (see Positioning & Messaging)
- Not a fit: You need leads this month (see Paid Ads)
“They have top-notch talent in so many categories and have really delivered way above expectations on our projects. Our growing business has switched gears several times and they are able to roll with our changes effortlessly.”
Other ways we can help
Pair social with related services
Content Marketing
Blog posts, guides and email that give your social channels something to share.
See how content marketing worksInbound Marketing
Turn social attention into leads with content, search and follow-up.
See how inbound marketing worksPaid Advertising
Google and Meta campaigns that add reach to your organic posts.
See how paid advertising works
Frequently asked questions
Questions about Social Media
What does social media management include?
A channel strategy, LinkedIn and social selling through LinkGeek, a monthly content calendar, posts written and scheduled, repurposing through our ReGeek approach, and monthly reporting tied to leads in HubSpot.
Which platforms do you cover?
LinkedIn, Facebook and Instagram for most clients, plus Google Business Profile updates. We focus on the platforms your audience uses most.
Do you post for us?
Yes. We build the calendar, write and design the posts and schedule them once you approve them.
How much does social media cost?
Social media is delivered through our marketing retainer, which starts at $3,000 per month. The mix of channels and content depends on your goals.
Can social be combined with other marketing?
Yes. Many clients pair social with content marketing, SEO or paid advertising under one marketing retainer, so every channel works from one plan.
What is LinkGeek?
LinkGeek is our social selling program for LinkedIn. It helps your company reach decision makers where they already spend professional time.
How do you measure results?
Monthly reports cover reach and engagement, plus the website visits, contacts and deals social supports, tracked in HubSpot.
How long until we see results?
A consistent presence shows from the first month. Followers, engagement and leads from social build over several months, so we review progress monthly and adjust.
What do you need from us?
Access to your social accounts, a point person to approve the calendar, and photos or updates from your team when you have them. Most clients spend one to two hours a week.
Speak to a Geek
Ready to be the company people follow?
Tell us where your buyers spend time. We will show you where we would start.