Content Marketing for Real Estate, PropTech and B2B Companies
Content your buyers read and your team reuses.
- Starting at
- $3,000 per month
- Format
- Part of our marketing retainer
- Best for
- Companies that want consistent, useful content
- You get
- A content calendar and published pieces each month
The short answer
What does Geekly's content marketing include?
Geekly's content marketing turns the questions your buyers ask into articles, guides, landing pages and emails that rank in search, get cited in AI answers and move readers toward a conversation. We write for real estate, housing and PropTech audiences, plan every piece around a goal and track it in HubSpot from first visit to closed deal. Content is delivered through our marketing retainer, which starts at $3,000 per month.
Warning signs
When content stops pulling its weight
Every piece should earn its place.
Most teams we meet already publish something. The blog is active, the newsletter goes out, and very little of it shows up in pipeline reports. These are the patterns that tell us content needs a plan.
Speak to a Geek about contentPosts that rank for nothing
Articles are written around what the team wants to say, so they miss the questions buyers actually search and ask AI tools.
No path after the read
A visitor finishes an article with nowhere obvious to go next, so interest fades before it turns into a conversation.
Content sales never uses
Sales keeps writing one-off emails and decks because marketing content does not answer the questions prospects raise.
No idea what's working
Pageviews get reported, but nobody can say which pieces produced leads, deals or revenue.
What is included
A content engine for your marketing
Content marketing is how buyers find you before they are ready to talk. We plan and write around the questions your audience is asking, then connect every piece to offers and follow-up so readers become leads.
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Content strategy and topic plan
Topics chosen from search data, AI answer gaps, sales conversations and your positioning, mapped to each stage of the buyer journey.
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Articles and pillar pages
In-depth posts and pillar pages written for your audience in your voice, structured to rank in search and to be cited in AI answers.
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Guides and gated offers
Checklists, guides and templates that give buyers something worth trading an email address for, with landing pages to match.
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Email nurture
Follow-up sequences that keep new subscribers and leads engaged with the next useful piece until they are ready to talk.
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Repurposing with ReGeek
Our ReGeek approach turns one strong piece into social posts, emails and sales assets, so your best ideas reach more people.
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Reporting in HubSpot
Content tied to contacts, deals and revenue in HubSpot, so you can see which pieces bring in business and plan more like them.
How it works
From question to qualified lead
Every piece starts with a goal and a reader.
Content works when it answers a real question for a specific buyer and points them to a clear next step. We plan, write, publish and measure in that order, every month.
Set the goal
We agree on what content needs to produce, from traffic and leads to sales support or AI visibility, and for which audiences.
Research
We study search demand, AI answers, competitor content and your sales conversations to find the questions worth answering.
Plan
A topic calendar mapped to the buyer journey, with offers and calls to action planned alongside each piece.
Create and publish
Articles, guides, landing pages and emails written in your voice, optimized and published in HubSpot.
Measure and refine
Monthly reporting on rankings, citations, leads and pipeline, then we adjust the plan based on what works.
Markets we know
Content for the buyers in your market
Residential property management
Owner-focused content on rental pricing, management fees, local markets and choosing a manager, built to bring in owner leads.
Explore residential property managementCommercial real estate
Market updates, broker insights and property-type guides that build credibility with owners, tenants and investors.
Explore commercial real estateHome builders and developers
Community and neighborhood guides, buyer education and process content that keep buyers engaged through long decisions.
Explore home builders and developersPropTech
Problem-led content, comparison pages and product education that support demos and trials.
Explore PropTechResidential brokerage
Neighborhood guides, market updates and seller education that keep your agents top of mind until clients are ready to move.
Explore residential brokerageOutside real estate
SaaS, professional services and B2B content programs built the same way, around buyer questions and pipeline.
Explore outside real estate
Is this right for you?
A good fit if you have expertise to share
Good fit
- You publish content but cannot connect it to leads
- You want to show up in search and AI answers for buyer questions
- Your team does not have time to write consistently
- You have expertise worth sharing and no plan to share it
- Sales needs better material to send prospects
Better to wait
- Not a fit: You need leads this month (see Paid Ads)
- Not a fit: Your positioning is still unclear (see Positioning & Messaging)
“Can’t say enough about Geekly Media. They are truly experts at what they do and have helped our company tremendously!”
Other ways we can help
Pair content with related services
Inbound Marketing
Content, search and follow-up that turn visitors into leads.
See how inbound marketing worksSEO
Search work that helps buyers find the content you publish.
See how SEO brings in search trafficSocial Media
Share each piece where your buyers already spend time.
See how social media works
Frequently asked questions
Questions about Content Marketing
What does content marketing include?
A content strategy and topic plan, articles and pillar pages, guides and gated offers with landing pages, email nurture, repurposing through our ReGeek approach, and reporting in HubSpot that ties content to leads and revenue.
How is content marketing different from SEO?
SEO makes sure the right pages can be found. Content marketing creates the pages worth finding and connects them to offers and follow-up. We plan them together, so every piece has a search purpose and a business purpose.
Do you write for AI search too?
Yes. We structure content to answer questions directly, which helps with AI answers and featured snippets as well as traditional rankings. Our AEO Quickstart is a focused way to start.
Who writes the content?
Geekly writers who know real estate, housing and PropTech, working from your positioning and from conversations with your subject matter experts. You review and approve each piece before it is published.
How long until we see results?
Search and AI visibility build over months and keep compounding. Email and sales content can show value within weeks. We report on progress monthly against the goals we set at the start.
How much does it cost?
Content marketing is delivered through our marketing retainer, which starts at $3,000 per month. The mix of content depends on your goals and the tier you choose.
Do you publish in HubSpot?
Yes. We publish to your HubSpot blog and landing pages and connect each piece to forms, lists and reporting.
Can you repurpose content we already have?
Yes. Our ReGeek approach turns existing articles, webinars and sales materials into fresh posts, emails and social content.
Who is involved on our side?
A point person to approve content, plus occasional time with your subject matter experts. We ask most clients for one to two hours a week.
Speak to a Geek
Ready for content that works harder?
Tell us what your buyers ask. We will show you where we would start.