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Home Services

From the first call to the finished job,
connected.

Marketing, follow-up and reporting for home service companies that want every call answered, every estimate followed up and every job traced back to where it came from.

Speak to a GeekSee what we build
A new home being framed on a residential building site

The short answer

What does Geekly Media do for home service companies?

Geekly Media is a Diamond HubSpot Partner that helps home service companies turn local demand into booked jobs. We plan local marketing, build the HubSpot follow-up that answers every call and form fast and keeps estimates from going cold, and report on sold jobs and revenue by service, location and source.

What gets in the way

Where jobs slip away

  • Calls, web forms and Angi or Google leads land in different places
  • New leads wait for a callback while homeowners call the next company on the list
  • Estimates go out and nobody follows up
  • Follow-up depends on which rep or office manager picked up the phone
  • Marketing cannot see which spend turns into sold jobs
  • Happy customers never get asked for a review or a referral

What we build

A customer journey your team can see

  • Local marketing

    Seasonal campaigns planned by service and service area, ready for busy months and slow ones.

  • Search, paid and website

    SEO, Local Services Ads, paid search and service pages that turn searches into calls and forms.

  • Speed to lead

    Calls, forms and lead-service leads in one CRM, with a reply and a callback task the moment they land.

  • Estimate follow-up

    Sequences and tasks for every open estimate until it is sold or closed out.

  • Job pipeline

    Every lead, estimate and sold job by service, location and rep in one view.

  • Source reporting

    Sold jobs and revenue by source and service, traced back to marketing spend.

Marketing

Marketing that fills your schedule

Local demand, on a system you can measure.

We plan marketing by service and service area: the busy season, the slow season, emergency calls and the bigger projects homeowners research for months. Every channel feeds the same HubSpot portal, so you can see which spend turns into estimates, sold jobs and revenue.

MarketingBrings homeowners to your phone and your website.

Sales follow-upTurns estimates into sold jobs.

Use both from one system, or start with marketing on its own.

Explore our marketing services

  • SEO and local search

    Service and service-area pages built to rank, plus a Google Business Profile for every location.

  • Website and content

    Service pages, project galleries, cost guides and FAQs that answer homeowner questions and send every inquiry to the right person.

  • Paid search and social

    Local Services Ads, paid search and social that reach homeowners in your service area when they need you, and retargeting that brings visitors back.

  • Email and lead nurture

    Seasonal reminders, maintenance offers and follow-up for homeowners who are still deciding, so you are the company they call when they are ready.

  • Reviews and reputation

    A steady system for asking customers for a review after every finished job and answering every one, positive or negative.

Sales enablement

Turn estimates into sold jobs

Homeowners call more than one company. Answer first.

HubSpot tracks every homeowner from first call through estimate, sold job and finished work. New leads get an instant reply and a callback task for the right rep or office, so speed to lead does not depend on who is answering the phones.

Speak to a Geek about sales enablement

  • Speed to lead

    Instant replies, routing by service and location, and callback tasks with due times, so every lead hears back before they call someone else.

  • Lead insights and attribution

    See which sources and campaigns produce estimates, sold jobs and revenue, service by service.

  • Follow-up after the estimate

    Sequences, tasks and reminders that keep open estimates moving while homeowners compare quotes.

Operations

From sold job to five-star review

Once a job is sold, the handoffs start. We build them in HubSpot so nothing waits on a whiteboard or a sticky note.

  1. Job sold

    • Deal moves to Sold
    • Scope and notes on the record
    • Production team notified

  2. Scheduling

    • Job date confirmed with the homeowner
    • Reminders sent automatically
    • Job details shared with the crew

  3. In progress

    • Updates sent to the homeowner
    • Change requests logged
    • Questions routed to the right person

  4. Complete

    • Sign-off logged
    • Review request sent
    • Referral ask queued

  5. Ongoing service

    • Seasonal maintenance reminders
    • Warranty and service requests logged as tickets
    • Repeat work tracked to the same record
  6. Customers who call you again and tell their neighbors

How we work with home service companies

Start with booked jobs. Build HubSpot last.

We work backward from the jobs and revenue you need each season, find where leads stall, and only then build it in HubSpot.

  1. Start with the goal

    Booked jobs and revenue by service and season.

  2. Find the constraint

    We trace recent leads from first call to sold job.

  3. Fix the people and process

    One response and follow-up standard for every rep and office.

  4. Build it in HubSpot

    Pipeline, sequences and reports, then training.

HubSpot for home services

One portal, every piece connected

Here is a sample HubSpot build for a home service company. Every piece writes to the same customer record, so marketing, the office and the field work from the same facts.
  • Website and service pagesService and service-area pages with forms that tag the service and location
  • Paid and searchLocal Services Ads, paid search, SEO and Google Business Profiles tracked to the lead
  • Lead routingNew calls and forms go to the right rep or office with a callback task
  • EstimatesAppointments booked, estimates logged and follow-up queued
HubSpot One record for every customer, from first call to repeat work
  • Job pipelineEvery lead and estimate by stage, service and rep
  • Production handoffScope, notes and job details passed to the crew
  • Service and warranty ticketsRequests logged, routed and tracked to done
  • Source reportingSpend, estimates, sold jobs and revenue by service and source
A sample build. We scope yours around how your team sells and does the work.

Pricing

Home services marketing and HubSpot pricing

Pick a starting point. We'll scope the rest to your services and service area.

  • Marketing Strategy

    Starting at

    $4,000per month

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    Local marketing planned by a dedicated strategist and measured in HubSpot.

    Includes

    • Strategic marketing plan with flexible tactical delivery
    • Dedicated Marketing Strategist
    • SEO and AEO content strategy
    • Paid ads and demand generation
    • Reporting and analytical deep dives

  • HubSpot Onboarding and Implementation

    From

    $5,750one-time

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    We configure HubSpot around how you sell and schedule, then train your team to use it.

    Includes

    • Lifecycle stage and lead status rules
    • Lead and estimate pipeline with stages and required fields
    • Routing, follow-up tasks and stale estimate reminders
    • Rep and leadership dashboards
    • Four live training sessions

  • Revenue Operations Strategy

    Starting at

    $6,000per month

    Speak to a Geek

    Marketing, sales and the handoff to your crews work as one system, with shared numbers for every service.

    Includes

    • Marketing Operations
    • Strategic Marketing
    • Sales Enablement
    • Sales Operations
    • Customer Success Processes
    • HubSpot Optimization
    • Website Support

Related experience

Other ways we can help

Your customers own homes. We do the same work for the companies that build and manage them, and for the websites that bring them leads.

Frequently asked questions

Questions home services ask us

Do you handle marketing, or just HubSpot setup?

Both. We plan and manage local marketing (SEO, Local Services Ads, paid search, content, email and your website) and build the HubSpot follow-up that turns those leads into sold jobs.

What kinds of home service companies do you work with?

Roofing, HVAC, plumbing, electrical, remodeling and restoration companies, plus other trades that sell to homeowners. Emergency calls and big-ticket projects sell very differently, so we build the process around how you sell.

How do you improve speed to lead?

We set one response standard, automate the first reply and the callback task, and report on response time by service, location and rep, so you can see where leads wait.

Can you help us follow up on open estimates?

Yes. Every estimate gets a stage, an owner and a follow-up sequence, so it stays in front of your team until it is sold or closed out.

Do we have to replace our field service software?

No. Your field service software can keep handling scheduling, dispatch and invoicing. HubSpot handles marketing, lead follow-up and reporting, and we plan how the two share information when we scope the work.

Can you report by service and location?

Yes. Every report can be split by service, location and source, and rolled up for leadership.

What does it cost?

Marketing Strategy starts at $4,000 per month. HubSpot onboarding and implementation starts at $5,750 as a one-time project. Revenue Operations Strategy starts at $6,000 per month. HubSpot licensing is separate. We scope the final number to your services and goals.

Speak to a Geek

Answer every call. Follow up on every estimate.

Tell us how homeowners reach you today. We will show you where we would start.