Why Should You Update Old Content?
There are reasons you should be updating your content.
Updating old content ("lengthening and strengthening," as we call it here at Geekly Media) is a critical aspect of SEO because search engines like Google favor fresh and relevant content. Therefore, when you regularly update your website content, search engines recognize that you are actively maintaining and improving your site, which can positively impact your rankings.
Additionally, updating old content helps you incorporate the latest trends, industry developments, and keyword strategies, enabling you to provide more valuable and timely information to your audience.
Even if you wrote the best blog of your life the first time around, reviewing it and updating it with SEO in mind helps more people see it and improves your organic traffic.