We've talked about how maintaining an updated and relevant website is crucial for property management businesses and real estate companies to stay competitive and engage their audience effectively. However, doing this consistently requires a process!
A well-defined website content update process allows you to prioritize content to refresh, keep track of your content updates, ensure consistency, and enhance your website's performance.
What's the best approach to a "lengthen and strengthen" process for your site's content? In this blog, we provide a step-by-step guide to help you create and implement one for property management websites or any other online platform.
What Is a Website Content Updating Process (and Why Do You Need One)?
A content updating process is a systematic approach to regularly managing and refreshing your website's content. Without a defined process, it becomes challenging to keep track of the updates you have made, identify the content that needs refreshing, and ensure timely updates.
By implementing a content updating process, you can maintain a well-organized website, improve user experience, and enhance your search engine rankings.
What Are the Benefits of Updating Website Content Regularly?
Regularly updating your website content brings several benefits, including:
-
Improved search engine visibility: Fresh content signals search engines that your website is active and relevant, leading to better rankings and increased organic traffic.
-
Enhanced user engagement: Fresh and informative content keeps your audience engaged, encourages them to return to your website, and establishes you as a reliable source of information.
-
Increased conversions: Updated content can provide new insights, address customers' concerns, and guide them toward taking desired actions, resulting in higher conversion rates.
-
Strengthened brand reputation: Consistently updated content demonstrates your commitment to staying current and offering value to your audience, fostering trust and credibility.
We can't stress enough the importance of adding this strategy to your site and blogs for content marketing. It's one of the best things you can do to drive more organic traffic to your pages and convert more leads!
Create Your Process (and Stick To It)
The best way to make a lengthen and strengthen (i.e., content refreshing) strategy to your property management marketing plan is to create and stick to a process. When creating an effective website content updating process, follow these steps.
1. Start with an Audit
Conduct a comprehensive content audit to evaluate your existing website content.
Identify outdated, irrelevant, or underperforming content that requires updates. Then, prioritize updates for pages or blog posts that have the potential for improved search engine optimization (SEO) and user engagement.
2. Assign Content Updates to Team Members
Delegate content updates to team members who possess knowledge of blogs for content marketing, SEO, SEO tools, and the subject matter. This ensures that the updates are well-informed, tailored to your target audience, and aligned with your content marketing strategy.
3. Review and Target Crucial SEO Updates
Analyze each piece of content and identify areas where SEO improvements can be made. Update meta tags, optimize headings, incorporate relevant keywords, and improve internal linking to enhance search engine visibility and drive organic traffic.
4. Finalize and Republish
After implementing the necessary updates, review the content to ensure accuracy, clarity, and coherence. Make necessary revisions, proofread, and then republish the updated content on your website.
5. Let People Know
One of the crucial aspects of a content updating process is informing your audience about the new content. Chances are, they won't recognize that you're sending out an "old" blog with new content. They might not have seen it the first time it was published, so pushing out the refreshed content to your audience again is an excellent way to generate more engagement.
Promote the updates through your social media channels, newsletters, or email campaigns. Encourage your audience to revisit your website to explore the fresh content.
6. Monitor Results
Track the performance of your updated content using analytics tools. Monitor traffic, engagement, and conversion metrics to evaluate the impact of your updates. Measure the success of your content marketing efforts and identify areas for further improvement.
7. Rinse and Repeat
Remember that updating content for better digital marketing success is an ongoing process. Revisit your content periodically, ideally annually, and make smart updates to keep it relevant, accurate, and appealing to your target audience.
Routinely and Strategically Update Blogs for Content Marketing Success
Implementing a website content updating process is crucial for maintaining an engaging, relevant, and high-performing website. By regularly updating your content and following a structured approach, you will experience the benefits of improved search engine visibility, increased user engagement, and enhanced brand reputation.
If you're ready to build a successful content marketing strategy and apply a "Lengthen and Strengthen" approach to your content, Geekly Media can help. Our team of experts understands the importance of regularly updating website content and can assist you in creating a tailored process that aligns with your goals and target audience.
With our expertise in the property management industry, content marketing, and SEO, we can ensure that your content updates are well-informed and optimized for maximum impact. Our team utilizes industry-leading SEO tools and techniques to identify areas for improvement and implement crucial SEO updates that boost traffic and rankings.
Reach out to our team to learn about our content updating services! Or get started on your own with our free resource, "How to Update Website Content for Better SEO."
4 min read
