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What is HubSpot CMS? Everything You Need to Know

You might know the answer to "what is HubSpot," but did you know that HubSpot's CMS Hub can help you increase the revenue of your business? While the HubSpot Content Management System (CMS) has been around for some time, it has traditionally been seen as a tool best employed in tandem with the HubSpot Marketing Hub. However, that changed when HubSpot reintroduced the content management system as an independent service in April 2020.

Although the HubSpot CMS Hub contains just a small number of brand-new features, it now includes many of the same resources that were previously available exclusively by purchasing the Marketing Hub. In this way, HubSpot's content management system (CMS) can stand on its own, making it an attractive option for businesses that require a robust CMS but don't want to switch marketing automation systems.

So, what is HubSpot CMS, and why do you need it? This blog has the insights you need about its most useful features to help businesses create and manage marketing content for growth!

What Is HubSpot CMS Hub and How Does It Work?

Small businesses need a visually beautiful and simple website to attract and retain clients. This helps attract website traffic and the visitors you need while offering helpful content and several options for contacting you.

With HubSpot CMS, it's simpler than ever to manage your website, boost your website's traffic, and keep it up to date. It's a robust alternative to other CMS programs that accomplish what they're supposed to do but need more work and upkeep to deliver consistent optimized content. The HubSpot content management system has several benefits, including speed, security, and scalability.

CMS Hub also consolidates the necessary steps to expand your web presence into a single, intuitive interface. Users can maintain their site with just one account, run A/B tests to see what's working, and get succinct, actionable feedback.

Moreover, as it allows you to retain your blog on WordPress while migrating your primary website and landing pages to the CMS, the user experience is improved in both places.

The logo of HubSpot displayed on the screen of a laptopHow to Design a Website Using HubSpot CMS Hub

Now that we've covered the basics of CMS Hub, it's time to learn how to develop a website on the platform. CMS Hub's easy drag-and-drop capabilities make it versatile for marketers to construct sites and release content. You may also use templates and modules, which are crucial for creating a one-of-a-kind website. 

Further, CSS files, templates, and modules may all be used by developers to create unique themes.

HubSpot's content management system provides cutting-edge front-end features without requiring you to build anything from scratch. That's great news since it frees up time and resources for marketing, development, and the company to concentrate on client acquisition rather than infrastructure.

How to Add Specific Functions on a Website Using HubSpot CMS

The HubSpot CMS provides several pre-built themes and templates and an Asset Marketplace full of unique modules. When choosing modules from the marketplace, users don't have to worry about platform security due to HubSpot's rigorous screening process. 

What Are the Benefits of HubSpot's CMS?

So, what are the benefits of CMS Hub? It's designed to streamline operations for small businesses requiring content management and marketing tools all in one place. Here are a few of the best reasons to choose HubSpot's CMS!

It's Fast

Site speed is a significant factor in your site's ranking ability. With the HubSpot CMS, businesses don't have to worry about a content delivery system that slows down a website. It delivers speed and functionality as part of the system. 

It's Stable

HubSpot has a team dedicated to monitoring the speed, stability, and security of the CMS. As a result, HubSpot delivers 99% uptime (or better)! 

It's Secure

HubSpot is dedicated to providing the best data security you can find. Business websites are a constant target for hackers, but with CMS Hub, hackers stand little chance of getting into your system. 

It Has the Data You Need

With seamless integration into Sales Hub, Marketing Hub, and Service Hub, marketers have the data they need to make smart decisions about content. In addition, CMS fits into the HubSpot platform to deliver insights for optimal results. 

Are There Drawbacks to Using CMS Hub?

While the benefits are many, there are a few restrictions on what you can do using CMS Hub. When selecting a CMS for your company, keep these restrictions in mind.

Design and Theme Limitations

HubSpot Content Management System's theme collection is limited. Working with HubSpot developers might be helpful if you want to build your custom theme from the ground up. 

A Steep Learning Experience (for Some)

HubSpot's template language is called HubL. Becoming familiar with that language and getting acquainted with the design manager, content staging, custom modules, and any other tools that may be necessary can take some time. However, the time spent studying pays off in the end!

How Much Does HubSpot CMS Hub Cost?

HubSpot offers various pricing plans and options to fit your budget! Here's what you need to know to find the best plan for your business. 

  • HubSpot CMS Hub Starter. This plan starts at $23 per month, or you could get a discount by choosing to pay yearly at $270.
  • HubSpot CMS Hub Professional. This package starts at $360 per month or $4,320 per year and has a 14-day trial period. 
  • HubSpot CMS Hub Enterprise. This plan starts at $1,200 per month or $14,400 per year and has a 14-day trial period. 

Which plan is right for you? If you're not sure, a HubSpot Solutions Partner (like Geekly Media) can help you review the available features and help match a package to your budget and needs.
 

HubSpot vs. WordPress: What's the Difference?

Any marketing strategy must have a well-built website and excellent SEO-driven content. Using a CMS is the most efficient way to create a company website. WordPress and HubSpot are excellent examples of CMS software, but which is best for your company?

HubSpot is a clear winner if you're looking for more speed and better overall performance. Some businesses prefer WordPress for a better design experience. However, when considering CMS Hub's integration into HubSpot's other Hubs and the impact that can have on your business's growth, CMS Hub takes the lead! 

Real estate website mock up on laptop screen, tablet and smartphoneTop HubSpot CMS Website Examples

Do you want to know whether HubSpot's content management system is the best website development option? Here are three fantastic websites created using CMS Hub that you can check out for yourself.

1. Integra Care

Integra Care's website enhances the user experience with clear pathways for visitors to follow and easily navigate through the site. Creating this website in CMS Hub improved opportunities for lead generation throughout the website.

2. Pressboard

Pressboard's website does an excellent job showcasing its content creation tools with a media monitoring platform. It's sleek, beautiful, and full of vivid colors.

3. Geekly Media

As believers in HubSpot as an ideal solution for inbound marketing and website design, we use HubSpot's CMS for our own website! CMS allows us to customize every element to showcase our services, distribute engaging content, and convert more leads. 

Get More Answers to "What is HubSpot CMS" and How Your Business Can Use It!

If you're ready to learn how CMS Hub can revolutionize your website and help you grow your business, it's time to connect with a HubSpot Partner agency like Geekly Media! We have the answers to "what is HubSpot CMS" and how it can help you become more visible online. Reach out soon to Speak to a Geek!

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