• Hey, Geekly! Methodology
  • HubSpot Services icon

    HubSpot Onboarding

    Our team works with you and trains your team to ensure that your portal is set up for success.

    Portal Audits

    Our team will take a deep dive into your HubSpot portal and conduct an audit.

    Sales Enablement

    Give your sales team the tools they need.

    Portal Configuration

    Pinpoint your specific needs and goals to help you configure the portal to support your business!

    Marketing Automation (Inbound Services)

    Powerful marketing automation that can help you manage your sales and marketing campaigns

    HubSpot Portal Administration

    Ongoing portal administration and maintenance services

  • Inbound Marketing icon

    Inbound Marketing

    Your Ticket to Increased Organic Traffic


    Lead Generating Websites That Drive Results


    They Search.  You Show Up.

    Paid Ads

    Generate the right leads, right now!


    Our content repurposing methodology

  • Pricing
  • About Us icon

    About Geekly

    Group of dedicated professionals with a shared passion for online marketing and media services.


    Delivering happiness to our clients


    Browse open positions and submit your resume to express your interest in working with Geekly Media.

    Real Estate & Housing

    Industries We Know and Love

    Software & Technology

    Industries That Deliver Tech Solutions

    Professional Services

    Industries That Deliver Services for Consumers.

  • Learning Center icon

    Geekly Blog

    Free Resources

    The Geek Feed

SEO Techniques: On-Page SEO and the User Experience

The fundamentals of SEO, or search engine optimization, are probably already familiar to you if your company maintains a web presence. However, are you familiar with the advanced SEO techniques you need to adapt to create a strong on-page and user experience strategy? 

This blog will review the importance of improving your website with better on-page SEO to improve the user experience, especially for real estate professionals.

What Is On-Page SEO?

Not to be obvious, but "on-page" SEO is the search engine tactics that take place "on" your website pages. It's different from the SEO elements supporting your website pages behind the scenes (like the meta description). 

Websites may increase their Google search engine rankings and attract more organic visitors by employing best practices for on-page SEO (or on-site SEO techniques). Headlines, HTML elements (like the title and header), keywords, and graphics are all a part of on-page SEO, along with posting relevant, high-quality content.

When on-page elements are missing or not functioning optimally, pages load slowly, bounce rates are high, and websites lose traffic due to a poor user experience. So, improving your on-page optimization and page speed is crucial to improving traffic, leads, and revenue!

How to Improve On-Page SEO for the User Experience

"Having" a website isn't enough for long-term business success. Businesses must optimize website pages for search engines like Google and Bing if they want to rank well and bring in new visitors. Essentially, good on-page search engine optimization techniques can greatly improve the user experience for the visitors to your website.

Create Content For Users

Quality content increases conversions and delights visitors to your website. To generate "delightful" content, start with an outline that hits on different topics you want to include on your website. Prioritize content that is helpful to visitors, answers questions, and is informational to improve your search rankings.

Customer Experience Concept, Happy Businessman holding digital Tablet

While it's tempting to make your website all about you, what you do, and how well you do it (not that those aren't important elements), far more visitors will find your site and services when your content is helpful and formatted well for search engine recognition. 

Enhance Your Webpage Experience 

Real estate professionals need to focus on local SEO. Using advanced SEO techniques will improve your search engine rankings and website page experience. Here are five ways to achieve this.

  1. Make Use of Bullet Points for Better Readability. With bullet points, the user may swiftly absorb the product or service's major characteristics, advantages, and the many ways they can address their problem or need. 
  2. Optimize Images. Page load speed optimization is a common SEO technique. User experience suffers when web pages load slowly due to large images or video files. By reducing file sizes (using a plugin or script), page load times may be improved via image optimization. 
  3. Use Short Paragraphs. Keep the paragraphs brief for online content. If your paragraphs are too long, the text can look chunky, and some visitors might give up reading the page before even starting it. Since modern readers have such a limited attention span, sentences should be no more than 35 words.
  4. Make Your Website Mobile-Friendly. Mobile phones and tablets account for more than half of all internet traffic. Therefore, consumers are more likely to bounce if your site isn't optimized for mobile devices. 
  5. Pictures Speak Louder Than Words. Images provide a visual representation of the points you make to your visitors and serve as a welcome distraction from the wall of text that would otherwise overwhelm them. Use optimized images to improve the look of a page and illustrate your points.

With these insights in mind, visitors are more likely to stay, read, and engage with your website due to a better user experience!

Understand Natural Language Processing and the User

"[The Google algorithm] is not matching questions to keywords. Google is matching questions to answers," from the Search Engine Journal. What does this mean from a marketer’s perspective? 

Google continually updates its algorithm with the sole purpose of helping users get the best results for their queries. To achieve this, they use Natural Language Processing (NLP), which enables machines to better understand and respond to text or voice data. 

Using this technology, Google has started better understanding the context of a web page and matching the best results to a visitor’s search query. Consequently, if you can answer the questions your potential audience is most likely asking, the chances of ranking improves. 

Online Shopping Website on Laptop-1

Furthermore, ensure you answer as many relevant questions as possible to make sure users can find the answers they need on your website (and through your services). 

Apply Advanced SEO Techniques With Help from the Right Team

Search engines are constantly upgrading and using new technology to improve the user experience. Users are always looking for a website that can help them the best (without having to work too hard to stay on a page or find an answer). To appease search engines and users (and leave your competitors behind), you need advanced SEO techniques! 

Geekly Media has SEO experts to enhance every aspect of your website and content to improve the user experience (and help you generate more leads). Speak to a Geek to learn how we can help you achieve your marketing goals!

Learn more about SEO techniques when downloading our free resource, "The Business Owners Guide to SEO In 2022!"

Download Now

Get our latest posts in your inbox

Subscribe to our blog to receive the most recent news and industry updates.