Artificial Intelligence (AI) has made significant advancements in digital marketing, revolutionizing various aspects of content creation and distribution. One such area is AI-generated content, where machines use algorithms to generate written material before human intervention.
While AI-generated content offers several benefits, such as increased efficiency and scalability, it also comes with its fair share of risks. In this blog post, we will explore the four biggest risks associated with AI-generated content for inbound marketing and discuss how to mitigate them effectively when using content-generating tools.
What is AI-Generated Content?
AI-generated content refers to the process of using artificial intelligence algorithms and tools to create written material for various purposes. In the context of inbound marketing, AI-generated content involves using machines to produce blog posts, social media content, email newsletters, and more. These algorithms are trained on vast amounts of existing data and can mimic human-like writing styles and patterns.
4 Risks to Mitigate When Using AI in Digital Marketing
If you plan to use AI content marketing tools for property management marketing success, it's crucial to be aware of the risks and mitigate them. Here are four risks to watch out for!
1. No Optimization for Content
One of the biggest risks of AI-generated content is its lack of optimization for search engines and target audiences.
While machines can generate text, they may struggle to understand the nuances of SEO (Search Engine Optimization) and fail to incorporate relevant keywords, meta tags, and other optimization techniques. This can result in lower visibility and reduced organic traffic for your content.
Additionally, formatting, linking, and appropriate use of images and alt tags won't be present in AI-generated content without human input to review and optimize it.
2. Incorrect Information and "Facts"
AI-generated content relies heavily on the data it has been trained on. However, there is always a risk of inaccurate or outdated information being included in the generated content.
Machine content marketing tools may not have the ability to fact-check the information they produce, leading to potential misinformation being disseminated to your audience. This can damage your brand's credibility and trustworthiness.
Always take time to review content thoroughly for accuracy and verify all facts, even if they look reputable. Content created using AI can be very convincing!
3. Repetitive and Bland Content
Have you watched a movie with a talking robot? Even the T2 in The Terminator lacks voice inflection or the ability to give long, thoughtful responses to questions from humans.
So, with the latest AI technology, without human intervention, your blog or email marketing content might sound like a robot wrote it.
AI algorithms are excellent at pattern recognition, which can sometimes result in a repetitive and bland writing style. The lack of human creativity and intuition may lead to content that lacks originality and fails to engage and captivate readers.
Inbound marketing relies on creating compelling content that stands out, and AI-generated content may fall short in this aspect. Be sure to add your unique touch to the content during editing.
4. Lack of Personalization
An AI tool doesn't know your audience like you do.
Personalization is a crucial aspect of effective inbound marketing. Tailoring content to the specific needs and preferences of your target audience helps build stronger connections and fosters engagement. However, AI-generated content often lacks the ability to understand individual preferences, resulting in generic and impersonal content that fails to resonate with readers.
As part of your editing process, make sure the content talks to your audience and incorporates the appropriate personalization to resonate.
Don't Let AI Drive the Marketing Bus
While AI-generated content offers many advantages, overdependence on it can be detrimental to your content marketing strategy.
It's essential not to lose the ability to think critically and understand the crucial essentials and best practices of content marketing. AI can handle certain tasks but should not entirely replace human expertise and intuition. Striking the right balance between AI and human involvement is key to successful inbound marketing.
How to Use AI in Digital Marketing and Mitigate the Risks
So how can property management marketers find the perfect blend of "AI" and "human" while mitigating the risk of using these tools for inbound content?
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Identify the risks you're dealing with: Understand the specific risks associated with AI-generated content for your inbound marketing strategy. Assess the impact these risks may have on your brand and prioritize mitigation efforts accordingly.
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Review and edit everything: Implement a thorough review and editing process for AI-generated content. Assign human editors or content strategists to ensure accuracy, coherence, and optimization of the content. This step is crucial to identify and correct any inaccuracies, repetition, or lack of personalization.
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Use human and expert resources to keep your AI usage in check: Involve human writers, editors, and subject matter experts in your content creation process. Combine the strengths of AI technology with human creativity and expertise to generate high-quality, engaging content that aligns with your inbound marketing goals.
Lastly, make sure you don't rely too heavily on AI tools for sound strategic development and execution.
Before our phones had calculators, you could probably do more math in your head, right? Now with easy access to a calculator on your phone or a Google spreadsheet on your laptop, simple math without a tool probably seems much harder.
Don't let the tools drive the marketing bus. Keep growing your knowledge and applying strategies, then use AI tools to help with the work (not run the program).
Beware the Pitfalls of AI in Digital Marketing
AI-generated content has emerged as a valuable tool in digital marketing, offering efficiency and scalability. However, it is crucial to understand and mitigate the risks associated with it for successful inbound marketing.
Remember, AI is a powerful tool, but it should not replace the human touch and understanding of your target audience.
If you're ready to build a successful content marketing strategy to generate more traffic and leads while mitigating the risks associated with AI-generated content, Geekly Media can help. Our team of experts understands the property management industry, inbound marketing, content development, and the best strategies to help your business experience more leads. Reach out to Speak to a Geek and let us help you build a successful content marketing strategy that drives real results.
Getting started with AI-content-generating tools is easier with our free guide, "Top 10 Ways to Use ChatGPT for Content Marketing." Download your free copy today.
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