Can I "AI" My Way to Successful Inbound Marketing?
Everyone's talking about it, so here we go!
Artificial Intelligence (AI) has emerged as a powerful tool in various industries, including marketing. AI-generated content and chatbots have become increasingly popular, promising to revolutionize the way businesses engage with their audience and attract leads.
So, with everything AI can do, can you "AI" your way to inbound marketing success? Let's find out! In this blog, we will explore the capabilities of ChatGPT, an AI language model, and its role in inbound marketing.
What is ChatGPT?
ChatGPT is an AI-powered language model developed by OpenAI. It is trained on a vast amount of data and can generate human-like text based on the provided prompts. This technology has been leveraged to create chatbots, content generators, and other AI-driven tools that assist businesses in automating certain aspects of their marketing efforts.
Can AI Take Over My Inbound Marketing Efforts?
While ChatGPT and other AI writing tools can generate content and automate specific tasks, they cannot completely take over your inbound marketing efforts.
So, before you tell your marketing team to pack up and join another department, here are a few things to know about AI tools.
What Can't AI Do?
Artificial intelligence can do a lot of things, and it seems like it's doing more every day. From writing content to driving vehicles, AI might feel like it's everywhere and doing everything.
However, when it comes to marketing, it can't do some critical things small businesses (like roofing companies, property management businesses, and real estate brokerages) need for inbound marketing success.
It Can't Reason
AI may appear to provide thoughtful insights, but it can only act based on the information it has been given.
For example, if you ask ChatGPT to "create my inbound marketing plan," it will deliver text —but it may not be strategically sound or specific to your business.
AI lacks the ability to reason and make informed decisions based on complex business contexts and objectives. So, while it could deliver content outlines or a list of marketing tasks, it cannot physically conduct keyword research, market research, or provide the depth of strategy businesses need to drive more organic traffic.
It Can't Think
Although AI tools may seem like they are thinking, they are essentially aggregating data and formulating responses based on pre-programmed instructions or the information provided to them.
As realistic as a conversation or output might be, AI tools lack the cognitive capabilities and intuitive thinking that humans possess, which are crucial for developing effective marketing strategies tailored to a specific target audience.
It Can't Stay Up to Date
An AI marketing tool like ChatGPT has access to vast amounts of information. Still, they can't learn new information without being explicitly provided with it or programmed to search and aggregate it.
As SEO and inbound marketing strategies evolve, AI tools may not be equipped to help you learn or apply critical new strategies to find new leads. They have information limitations that require human intervention and expertise to overcome.
However, when combined with human-driven insights and strategies, ChatGPT can be a valuable asset in implementing your inbound marketing strategy.
What Can AI Do?
While AI has its limitations, it does offer several benefits when used in conjunction with human expertise. Give them good direction, and you might be surprised at what ChatGPT, Jasper, or other AI marketing tools can do for your inbound strategies.
If you haven't tried it yet, you should! With a few short commands, AI tools like ChatGPT, Jasper, and others excel at generating content.
You can provide specific prompts or instructions, and they can create blogs, emails, CTAs (calls to action), social media posts, and more that align with your inbound marketing campaign strategies. This can save time and resources for businesses, enabling them to focus on other critical aspects of their marketing efforts.
Understand What You Tell It
It can feel strange to have a conversation with your computer or an app, but ChatGPT can comprehend and respond to your instructions, allowing for an ongoing conversation to refine its outputs.
Although there may be occasional missteps, providing continuous direction helps the tool improve and meet your specific needs. This iterative process can lead to more accurate and tailored content generation.
Talk to Customers
Implementing an AI-driven chatbot, such as HubSpot chat solutions, on your website enhances personalization and interaction with clients and potential customers.
While the chatbot doesn't possess human-like consciousness, it can simulate conversation and assist in addressing customer queries, offering recommendations, and guiding them through the buyer's journey. This additional level of personalization can help you convert more leads as part of your inbound marketing plan.
Pair AI With Expert Strategies for Inbound Marketing Success
AI can perform many tasks but cannot replace the human strategic elements crucial to successful inbound marketing, generating more organic traffic, and closing deals.
For successful inbound marketing, it is essential to remember that AI is a tool, not a complete solution. It is most effective when combined with human-driven insights and strategies.
For assistance in developing the best results from your inbound marketing efforts, Geekly Media is here to provide expert guidance and support! We can help you find the right blend of AI marketing tools, inbound marketing strategies, and implementation to drive more leads to your business. Learn more by Speaking to a Geek!
Learn how to use ChatGPT for your business marketing with the insights in our free guide, "Top 10 Ways to Use ChatGPT for Content Marketing."