AI technology has made significant advancements, allowing for the creation of content through automated processes. Unless you haven't been paying attention lately, AI-generated content has become increasingly prevalent, raising questions about its reliability and trustworthiness.
As content marketing continues to evolve, it's important to understand the capabilities and limitations of AI content generators like ChatGPT and others to make informed decisions regarding their usage.
One fundamental question to ask and explore is: Can you "trust" AI content generators?
In this blog post, we will delve into what content generated using AI is, its accuracy, and how to detect it, ultimately addressing the question of whether AI content generators can be trusted enough for use in inbound marketing.
What is AI-Generated Content?
AI-generated content refers to text, articles, blog posts, and other written material created using artificial intelligence (AI) algorithms. These algorithms are trained on vast amounts of existing content to learn patterns, styles, and structures.
ChatGPT, a powerful language model developed by OpenAI, is one such example of AI technology capable of generating human-like text. However, while it's popular and one of the most well-known artificial intelligence-driven content tools, it's not the only one.
What is ChatGPT Good At?
AI content generators like ChatGPT are good at a wide range of tasks. They excel in generating creative stories, answering questions, providing explanations, and engaging in conversation. With proper input and guidance, they can produce coherent and contextually relevant content, making them a valuable tool for content creators and marketers.
Are These Tools Accurate?
For content marketing, one significant caveat when using AI-generated content is that it's not completely original. Content generators can only collect and repeat information already available within their programming, even if it's rephrased or reworded from the original sources to appear as though the tools are "writing" new content.
However, while the content created through AI can likely pass a plagiarism check, it will lack original insights, thoughts, and data. These limitations can impact the authenticity and credibility of your content.
What does this look like? Common issues you'll see with AI-generated content can include:
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Blog posts that don't make sense or have appropriate reasoning
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Content that goes beyond the intended scope (i.e., it's completely off-point)
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Made-up references that can't be verified (even if it sounds like a reliable resource)
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Fake facts that sound true (but aren't)
Allowing unchecked AI content to publish as part of your content marketing strategy with any of these inaccuracies can harm a brand's reputation. This can also hurt the effectiveness of digital marketing efforts.
What Can You Do to Ensure Accuracy?
So, should we completely throw out the AI content with the bathwater? No!
While AI-generated content may not be entirely reliable on its own, there are measures you can take to enhance its accuracy and trustworthiness. If you're using AI tools like ChatGPT, keep these measures in mind.
1. Never AI-Generate Content Without Human Intervention
To ensure the quality and accuracy of the content, it's crucial to have a human editor review and edit AI-generated material. A human touch can add context, verify facts, and ensure the content aligns with your brand's voice and messaging.
If you're wondering "how to detect AI-generated content" before search engines do, this is a critical step!
2. Feed It the Facts You Want It To Use
Don't rely on your content generator to deliver the facts you want to include in your content (or any "facts" at all).
To prevent the inclusion of false information or misleading content, provide the AI content generator with accurate and verified data you want it to incorporate in a blog post or other content piece. By carefully curating the input, you can steer the generated content toward the desired direction.
3. Check "Facts" in Every Content Output
We mentioned a human should always review content from AI, and it's crucial to always fact-check the content specifically.
Editing can improve the quality and personality of your content, but don't stop short of researching and verifying information that sounds like facts. Relying solely on AI-generated content without verifying the facts can lead to misinformation being disseminated.
4. Always Optimize AI-Generated Content
No matter which AI tool you use for content generation, and even if your ChatGPT prompt or template says the output will be "optimized," it's essential to review and optimize the output.
Edit the content for clarity, coherence, and accuracy, ensuring it aligns with your marketing goals and resonates with your target audience. Then, apply SEO (search engine optimization) best practices, including keywords, internal and external links, a meta description, images and alt text, proper structure for headings, and more.
Remember: AI-generated content should be seen as a starting point that requires human refinement for accuracy and success. Letting your AI writing tools run with the content without checks and balances can lead to inaccuracies, poor branding, and lost traffic and leads due to ineffective content.
The Best Content Marketing Tools are the Geeks of Geekly Media
While AI content generators like ChatGPT have made significant strides in producing human-like text, it's important to exercise caution and critical thinking when using AI-generated content. Asking the question, "Can you trust AI" could be a slippery slope. Still, by recognizing the limitations and potential pitfalls associated with relying solely on AI technology and putting humans into the process of creating and editing inbound marketing content, you'll find better success and more traffic!
However, if you're ready to build a successful content marketing strategy to generate more traffic and leads with the best tools available to property management companies, real estate professionals, and roofers, the Geeks of Geekly Media are here to help. Our team of experienced content creators and marketers can help you generate more leads to grow your business!
If you're still looking into AI writing tools, check out our free guide, "Top 10 Ways to Use ChatGPT for Content Marketing."
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