One of the biggest challenges roofing companies may face is reaching out to potential customers and expanding their customer base. While traditional advertising methods can help you reach a wider audience, networking and building partnerships with other businesses must be part of your holistic marketing plan.
You may know us for our inbound and digital marketing expertise, but we also coach businesses in connecting offline and online strategies for better holistic marketing success! In this blog post, we will discuss additional marketing ideas for roofing company success, including how partnering with real estate agents can help you promote your roofing services and increase your business.
Partnering with Real Estate Agents
Real estate agents constantly interact with potential homebuyers, who are often in need of roofing services. By building a partnership with real estate agents, you can connect to a targeted audience of potential customers who are already interested in home improvement services.
Here are some steps to follow when partnering with real estate agents.
1. Find Potential Real Estate Partners
Research local real estate agencies, independent agents, and real estate brokerages in your area. Look for agents specializing in selling older homes or needing repairs or renovations. These agents will be more likely to have clients who need roofing services.
2. Reach Out to Start the Relationship
Once you have identified potential real estate partners, reach out to them to introduce yourself and your company. Explain your services and how they can benefit their clients. Offer to provide them with marketing materials, such as brochures or flyers, that they can distribute to their clients.
3. Offer a Referral Program
To incentivize real estate agents to work with you, offer them a referral program. This can include a commission or a discount on your services for every client they refer to you.
Creating mutually beneficial partnerships with local real estate professionals (including property managers) can help you connect with new customers and build long-term relationships with local partners for ongoing business.
Partnering with Home Builders
In addition to real estate agents, home builders can also be great partners for roofing companies. When learning how to network your business, connecting with home builders can be an excellent way to build your brand locally.
Home builders need roofing services for new home builds! They also often have relationships with potential customers looking for roofing services, providing an excellent opportunity for roofing companies to promote their services to a targeted audience.
Here are some steps to follow when partnering with home builders.
1. Identify Potential Partners
Like looking for local real estate partners, research local home builders who work in your area. Look for builders who specialize in constructing new subdivisions and have a potential need for many new roofs.
Additionally, look for local residential investment groups or fix-and-flip investors. These companies and potential partners renovate older homes that may need roof repairs or replacements.
Connecting with these types of businesses can lead to a steady stream of new roofing projects!
2. Establish a Working Relationship
Once you have identified potential home builder partners, reach out to them to introduce yourself and your company. Explain your services and how they can meet their needs. Offer to provide them with marketing materials that they can distribute to their clients.
3. Create or Offer an Existing Referral Program
To incentivize home builders to work with you, offer them a referral program. This can include a commission or a discount on your services for every client they refer to you or a project they book with your company.
You can add them to your existing referral program if you have one or create a new one for homebuilders and investors.
Work with a Roofing Marketing Agency for a Holistic Approach
To incorporate partnership building into a holistic roofing company marketing strategy, work with an experienced roofing marketing agency like Geekly Media. An inbound marketing company with experience in the roofing industry can help you identify potential partners, develop marketing materials, and track the success of your partnership-building efforts.
They can also help you connect other marketing strategies to your offline efforts, such as social media marketing and email marketing. Promoting your referral programs and partnership opportunities on your business website can help more leads find your business. This can also help you stand out from other roofing businesses in your market.
Implement Marketing Ideas for Roofing Company Success with Geekly Media
Partnering with real estate agents and home builders can be an effective way for roofing companies to expand their customer base and promote their services to a targeted audience. By following the steps outlined in this blog post, you can build relationships with potential partners and incentivize them to refer clients to your business.
Additionally, working with our Geekly Media experts as your roofing marketing agency can help you develop a holistic marketing strategy that includes partnership building, content marketing, SEO, social media marketing, email marketing, and more. To learn more about how we can help, Speak to a Geek!
Get more ideas for marketing your roofing business! Download our free resource, "Marketing a Roofing Company Part 2: Enhancing Your Digital Strategy With Offline Efforts."