SPEAK TO A GEEK
SPEAK TO A GEEK
Logo
  • Hey, Geekly! Methodology
  • HubSpot Services icon

    HubSpot Onboarding

    Our team works with you and trains your team to ensure that your portal is set up for success.

    Portal Audits

    Our team will take a deep dive into your HubSpot portal and conduct an audit.

    Sales Enablement

    Give your sales team the tools they need.

    Portal Configuration

    Pinpoint your specific needs and goals to help you configure the portal to support your business!

    Marketing Automation (Inbound Services)

    Powerful marketing automation that can help you manage your sales and marketing campaigns

    HubSpot Portal Administration

    Ongoing portal administration and maintenance services

  • Inbound Marketing icon

    Inbound Marketing

    Your Ticket to Increased Organic Traffic

    Websites

    Lead Generating Websites That Drive Results

    SEO

    They Search.  You Show Up.

    Paid Ads

    Generate the right leads, right now!

    ReGeek

    Our content repurposing methodology

  • Pricing
  • About Us icon

    About Geekly

    Group of dedicated professionals with a shared passion for online marketing and media services.

    Testimonials

    Delivering happiness to our clients

    Careers

    Browse open positions and submit your resume to express your interest in working with Geekly Media.

    Real Estate & Housing

    Industries We Know and Love

    Software & Technology

    Industries That Deliver Tech Solutions

    Professional Services

    Industries That Deliver Services for Consumers.

  • Learning Center icon

    Geekly Blog

    Free Resources

    The Geek Feed

Lead Generation for Small Businesses: Hacks When Leads Are Down

There is that moment of horror that hits countless small and mid-sized businesses: you are staring at your HubSpot dashboard or CRM database, and you realize that you don't have any leads in the pipeline. Website visits are down. Social media engagement is non-existent. Is it time to panic?

Of course not. 

The truth is that every business experiences moments when lead generation declines. Fortunately for you, lead generation for small businesses isn't rocket science. Instead, it's a matter of understanding what lead generation is, why it is so important, and what tactics you can use to increase your leads. 

We're here to tell you that there are always things you can do to increase lead generation. This may involve optimizing content, improving your CTAs, or partnering with an inbound marketing agency that understands your needs. Keep reading for insights!

What Is Lead Generation?

Lead generation is when businesses identify potential customers and begin pulling them through the sales pipeline on the way to becoming customers. Leads can come from highly advanced technological sources or old-fashioned "shoe leather" methods, including:

  • Clicks on your website that result in acquiring contact information
  • Paid social media or Google advertising
  • Business cards from networking events
  • New business listings in a chamber of commerce guide
  • Working with an inbound marketing agency to develop digital strategies that bring more traffic to your website

While a high volume of leads can be good, high quality leads are better!

Sales funnel lead generation business concept drawn on blue sticky note pinned on cork bulletin boardWhy Is Lead Generation for Small Businesses So Important?

Your small business cannot succeed unless you have a constant stream of new leads in your pipeline. Lead generation is about creating a steady flow of prospects and nurturing them from a "lead" to a "sale." 

A formal lead generation process allows you to create and maintain this pipeline. It will enable your business to focus its marketing efforts on data-driven, proven methods. This allows you to develop the best tactics for growing your business to maximize lead volume and quality. 

Remember, lead generation is about more than money. When done right, you can build trust, demonstrate expertise, and ultimately prove your value to a prospect. 

Successful lead strategies help you do much more than monetize a customer: it turns them into long-term clients, thus allowing a healthier (and more profitable!) relationship.

Critical Lead Generation Tactics

So, how can you generate leads for your business? When the pipeline seems to dry up, review these tactics (or implement them for the first time) to see more leads again!

Develop High-Quality Content 

Quality content can pull in users searching for what your business offers. High-quality content for your inbound marketing strategy must meet Google's expertise, authority, and trustworthiness requirements. This can be achieved by having well-written, well-researched, and helpful content. When combined with a call-to-action, you can use high-quality content to get information on prospective customers. 

High-quality content can also be user-generated. For example, customer reviews can increase customer support, enhance credibility, and result in more business.

Optimize Keywords

If you don't know what keywords people use when searching for your business, you can't figure out how to optimize your SEO. Marketers must first research the keywords people search for when finding your business, businesses in your local area, or your region. 

This can be done with resources, including  SEMrush or Google Analytics. Once this is done, tweak your website and enhance the presence of these keywords in your content, social media, and metadata.

Develop and Adhere to the Brand Guide

A brand guide should consist of how you talk about your business, the keywords you use, and the physical appearance of your brand. This guide can ensure a cohesive presentation of your business, thus creating a consistent brand across the internet. In addition, a consistent brand enhances your appearance as a trustworthy and relevant business.

Optimize CTAs

Some techniques ensure that your customers will be more likely to come across your CTAs and click through them. For example:

  • Make your CTAs appealing, ensure they have the correct language, and make them simple.
  • Place CTAs on the right web pages and in the right spot on each page.
  • Track which CTAs work and which don't, and adjust accordingly.
  • Consider a live or automated chat service that can allow you to collect more contact information. 

Using CTAs strategically improves click-through and conversion rates for leads!

Create Valuable Lead-Generation Offers

Lead-generation offers can give your customer a sample of your services. This can include white papers, free resources, guides, or more. 

However, the CTA should be relevant to your business and allow you to capture vital contact information. You also must ensure that the content you give out is timely, relevant, and consistently refreshed. Happy female african vacancy candidate shaking hand of hr recruiting manager congratulating hired applicant with handshake

The Right Inbound Marketing Agency is the Best "Hack" to Generate More Leads

Partnering with an inbound marketing agency is the best "hack" to generate more (and better) leads! For example, A HubSpot Diamond Agency (like Geekly Media) has the experience you need to optimize your CRM and develop inbound marketing strategies (and implement them) to generate more leads for your business. 

If you are looking for the right team, Geekly Media can help fulfill your needs. Reach out to Speak to a Geek about seeing more leads. 

Check out our free "Inbound Marketing Starter Kit" to learn more about the best ways to bring more leads to your business!

Download Now

Get our latest posts in your inbox

Subscribe to our blog to receive the most recent news and industry updates.