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Best Practices for Pay-Per-Click Landing Pages

Are Google ads pay-per-click? Yes, they are. 

While it's "free" to place Google Ads, when a user clicks on your ad, you pay for that click — even if they decide to leave the landing page without taking action. 

When optimizing paid ads, we rarely think about the landing pages and how effective they need to be to increase conversions. However, even if a user clicks on your ad, they may exit your landing page if it's too complicated or doesn't provide enough information. 

As one of the best pay-per-click ad agencies for property management companies, we've compiled some best practices marketers should follow when optimizing landing pages for your paid ads.

The Benefits of Paid Ads for Property Management Companies

Are Google PPC campaigns (pay-per-click) effective? Yes! 

Have you started a new company? Have you recently updated your website? Are you using an outdated website that doesn't appear in Google's search results? In any of these situations (and many others), pay-per-click advertising is an excellent way to generate more traffic faster while your website SEO works organically. 

Improving your organic search rankings takes time and effort, but the rewards are worthwhile. However, small businesses can fill the void with sponsored advertisements while building a content library and Google reviews for your Google Business Profile page to increase traffic organically. 

To rank among the first results for keywords and bring in high-quality traffic, paid advertising is a must. In addition, paid ad targeting is highly customizable, allowing you to focus on the precise demographics and geographic locations of potential customers who have an interest in your company.

Sales funnel business concept drawn on yellow sticky note pinned on cork bulletin board

Furthermore, did you know that companies can get an 80% boost in brand recognition by running paid ads? Utilizing text advertisements (search ads) that show at the top of people's Google search results or display banners on the Google Display Network helps increase your brand awareness. 

How to Create Effective Landing Pages for Paid Ads 

Landing page best practices help businesses create the most effective landing page for converting traffic from paid ads into quality leads. Here are a few tips to help you create a high-conversion landing page using Google's PPC advertising platform

Ensure the Page Is Mobile Friendly

As with any other type of advertising, your landing pages must be accessible from any gadget and on any screen size. To be on the safe side, it's recommended that you place your buttons and forms in the middle of a full-size page with a single-color backdrop. This will help ensure that your page's essential elements survive resizing and repositioning on various display devices your site may encounter.

Keep It Simple

Good landing pages have one primary objective: remove any distractions that might cause visitors to leave to ensure a high conversion rate. Therefore, links to different aspects of your site, such as the site's navigation, extra calls to action, or even the homepage, should not be included on the landing page.

Promote Only One Thing on Each Landing Page

You might be tempted to add multiple offers and attractions on your landing page, but that's not recommended for high-conversion pages. Your landing page must be a step along the way to your ultimate offer. Avoid anything else that can distract a potential buyer from completing the desired action. 

Content Should Be Clear and Concise

The instructions on your landing page should be easy to follow. Use bulleted lists rather than long paragraphs of text. While larger material (and thus longer landing pages) may be required for some services, shorter is generally better.

Website landing page development – sketch on math book

Your chosen text must be understandable and simple, directing the reader to the desired action. In addition, using "you" and "your" in the text to make the reader feel like they are part of the conversation is another technique used by persuasive writers to hook the reader.

Make Proper Use of the "Above the Fold" Space

If a visitor to your landing page is interested in making a quick purchase, they should be able to discover your contact form without any trouble. When a contact form is "above the fold," users can see the complete form without needing to scroll down the page. This placement on your landing pages for PPC ads increases conversations. 

Hire One of the Best Pay-Per-Click Ad Agencies for Property Management Companies

Businesses can't afford to overlook paid advertising's crucial role in bringing in new customers and expanding their revenue. The options, platforms, paid ad varieties, and campaign varieties are extensive. As one of the top pay-per-click ad agencies for property management companies, we can help you get the best results from your paid ads. Speak to a Geek for more information about how we help companies use paid ads with high-conversion landing pages to generate more leads. 

Download our free "Paid Ads: The Definitive Guide for Any Business" for more insights into pay-per-click strategies!

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