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A Guide to Property Management Marketing: Blogging

Blogging is a great way to drive inbound leads, nurture them, build your brand, and drive traffic! Plus, a blogging strategy is usually something affordable that you can do on your own when starting a property management company.

The bloggers at Geekly Media have learned a lot about blogging for property management websites in the years that Geekly Media has been on the scene doing our thing, and our blogs drive thousands of visits to our site. They are a crucial part of our marketing strategy, and we think they should be a part of yours as well!

Whether you have just started building your property management marketing strategy or you're looking for ways to improve, we've put together a collection of information for you to bring your blogging game to the next level.

Blogging on your own website is essentially 'free' marketing space, so be sure to take advantage of this to up your traffic!

Blogs Are a Pillar of Smart Inbound Campaigns


Blogging is an important part of any good marketing campaign! Blogging helps you create a steady stream of repeat visitors to your property management website that will spend time on your site, click through multiple pages, and send those good signals to Google that your site is relevant.

Blogging is also a great way to nurture potential clients into leads through education! Learn more about blogging as an important pillar of your inbound marketing strategy here:
Picture of Heather Park
Heather Park Jul 9, 2019   |   icon 3 min read

Blogging: The Mitochondria of Your 'Property Management Cell'

Here at Geekly Media—a HubSpot Platinum Partner—we always suggest content, content, content when it comes to campaigns! New material not only brings ...

Creating Great Blog Content


Property management blogging begins with great content! What is great content? Usually, it is content that answers the questions that property owners have when they are considering whether they need to hire a property manager, and then who to hire (you, if you answer their questions!). 

Usually, you can start with your sales team and answer their most common questions, but where do you find content for your property management blog?

We give some great blog idea-generating tips in these posts from the inbound experts:
Picture of Heather Park
Heather Park Jul 10, 2023   |   icon 5 min read

How to Come Up with Blog Post Ideas for Property Managers

Published July 21, 2020. Updated July 10, 2023. Even when you have a wealth of knowledge and property management expertise, it is reasonable to run ...
Picture of Heather Park
Heather Park Jun 23, 2023   |   icon 4 min read

Property Management Marketing: Generating Great Content for Your Blog

Published November 28, 2019 Updated June 23, 2023 Posting often to your property management blog is an ideal way to keep generating traffic for your ...

Turning a Blog Into So Much More!


Content is king in the inbound marketing world—but it can be hard to keep coming up with fresh ideas week after week over time. The good news is you can take the ideas that have already worked for you and turn them into additional content more easily than you might realize!

Learn how to turn every blog you write into multiple pieces of inbound-worthy content in this blog:
Picture of Heather Park
Heather Park Jul 16, 2019   |   icon 4 min read

Content Repurposing: How to Repurpose Content Correctly to Engage Multiple Clients

If you’re someone who believes in the inbound marketing approach, you know that a big chunk of your efforts will go toward content creation. However, ...

Vlogging and Your Property Management Blog


Vlogging is one of the many ways to turn your existing blog ideas into more content, and adding a video to your blogs is incredibly easy! If you already wrote the blog, you'll be familiar with the content, so recording a quick two-minute video to add to your blog will be a piece of cake.

  • You can post that vlog to your YouTube channel, share it on social media, and more.
  • Plus, of course, adding it to your blog post gives those who would rather watch than read exactly what they're looking for.

Plus, adding a video and updating your blog post leads us to our next point: updating your blogs regularly for more SEO juice!

First, learn more about vlogging in this blog:
Picture of Heather Park
Heather Park Dec 5, 2019   |   icon 4 min read

Video Blogging: Increasing Traffic For Property Management Websites

Video blogging (vlogging) is a great way to reach out to your client base. While "traditional" blogs are still the standard, video blogs: Offer a new ...

Updating Your Property Management Blog Posts for SEO


It is important to keep your content relevant and up-to-date, or you'll risk losing hard-earned placement to your competitors who are keeping their content fresh.

  • Google regularly releases algorithm updates meant to improve their search results and help users find the best information.
  • The best information is not only relevant but timely—and a blog post from two years ago is going to be older information than one from two weeks ago.
  • Google recommends keeping your blog posts up to date and removing content that is no longer accurate.

That post about a concert from two years ago? You can probably get rid of it. The post about a new legislative update? You should revisit it to ensure the content is still accurate.

When updating blog posts for SEO, use these tips:
Picture of Heather Park
Heather Park Jan 6, 2020   |   icon 3 min read

How to Update Old Property Management Blog Posts for an Easy SEO Boost

The most important element of a smart inbound marketing strategy is content. After all, the other common term for inbound marketing is content ...

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