Connect with us
Connect with us
Logo
  • What We Do icon

    Inbound Marketing

    Your Ticket to Increased Organic Traffic

    HubSpot Services

    The most powerful marketing, sales, service, and CMS platform on the planet.

    Websites

    Lead Generating Websites That Drive Results

    SEO

    They Search.  You Show Up.

    Paid Ads

    Generate the right leads, right now!

    ReGeek

    Our content repurposing methodology

  • Who We Serve icon

    Roofing

    Specializing in Marketing and Growth Strategies for Residential and Commercial Roofing Companies. 

    Property Management

    Specializing in Marketing and Growth Strategies for Single Family Residential, Multifamily Residential, and Commercial Property Management Companies. 

  • Who We Are icon

    About Geekly

    Group of dedicated professionals with a shared passion for online marketing and media services.

    Testimonials

    Delivering happiness to our clients

    Careers

    Browse open positions and submit your resume to express your interest in working with Geekly Media.

    Pricing

    How much does it cost to work with Geekly?

  • Learning Center icon

    Geekly Blog

    Free Resources

    The Geek Feed

featured_image

Property Management Message Mapping

Cohesive Messaging Makes Property Management Marketing More Effective

What Is Property Management Message Mapping?

What is Message Mapping? Message Mapping is the Geekly Media process of getting to know your business, your messaging, your brand story—everything that makes up the essence of your company.

First, we start by gathering information about why your property management company exists. Your company culture and values are more than a section on your “about us” page; they are the reason that buyers ultimately connect with you. Focusing your messaging to include the “why” helps buyers to form an emotional connection with your brand.

According to The Golden Circle, messaging needs to be built from the “why” out. Your mission, vision, and values help answer the why, how, and what of the message and help create your brand story.

Property management marketing should always start with a message map and review of your brand story.

Building Your Brand Story and Campaigns

After we learn about your property management business, we are able to write your brand story and plan your campaigns. By understanding your brand story, we are able to create content that helps your prospects feel a connection with your brand—and ultimately convert.

The Message Mapping Process

The initial message mapping process is made up of three steps, defining your "why", building your brand story, and clarifying your home page messaging to ensure it tells a cohesive narrative. From there we continue to message map for you in quarterly sprints to ensure your messaging remains on target and your metrics look healthy.

  1. Messaging usually focuses on what you do, not why you do it. Letting your customers know why they should choose you is the first step to getting more property management leads. We learn your why and include it throughout our content.
  2. We build your brand story so we can focus your messaging to showcase your why. We share the brand story with you to get your feedback and build a framework to develop your custom content around.
  3. Now that you have a clearly defined why and brand story, does your property management website reflect that message? It should. We take your message map and use it to optimize your website content, so users convert, not leave confused.

Ready to Get Started?

Does message mapping sound like something your marketing efforts could benefit from? Schedule a meeting with us using the form below and we'll get in touch with you! Looking for more information? Learn all about Property Management Marketing Automation here!

Get our latest posts in your inbox

Subscribe to our blog to receive the most recent news and industry updates.