Web Design for SEO
Web design isn't just for looks! Ensuring that your property management website is informative, responsive, AND beautiful is just some of what a good property management website needs to be. From the bones up, your site should be focused on a great experience for the end-user.
You'll also want to pay attention to:
- Speed: A slow website is a sure way to ruin other SEO efforts.
- Your site structure: Information should never be more than three clicks from home.
- Your components: Your meta, URL, and accessibility elements are all relevant.
- How functional your site is: User experience across devices will affect your website's rating on search engines.
A property management website that is both user friendly and fast will help not only your SEO but your leads as well.
Not sure how the end-user feels about your site? Ask them! Using heatmapping or on-page surveys will help you get user input that could identify things that are easy to miss on the other side.