What is Inbound Marketing with Geekly Media?
Published January 30, 2021. Updated October 5, 2023.
You know what inbound marketing is, but you might not know what inbound marketing from Geekly Media is.
Maybe you once knew us as "RentBridge." That's still us (we're just Geeks now), and we still work with property management companies to help them generate more traffic, experience more (and better) leads, and close more deals. We also still help property managers optimize their operations through property management automation.
That's what we call our PMOS (Property Management Operating System).
However, today, we're here to talk about inbound marketing and what it means to work with our experts! Our branding and inbound marketing services help property management companies build their brands through our custom-curated blog and social media content.
What does all of this mean? Let's start with the Flywheel.
Customer acquisition costs can be high, so it is crucial to make the most of the business you have as well as the business that you could have.
A lot of marketing efforts only focus on bringing in new leads. We think this is a fundamentally flawed approach. Current clients already trust you and enjoy your services. Then, their referrals, reviews, and recommendations are some of the most powerful lead-generating opportunities you have!
Continuing to delight these clients will turn your lead acquisition strategy from a funnel to a flywheel, and our inbound marketing efforts focus on helping you build that Flywheel and keep it spinning!
What Is the Flywheel?
The "Flywheel" is a revolutionary concept in marketing, offering a fresh perspective on how businesses approach customer interactions.
Traditionally, the funnel was the go-to model, emphasizing the journey from awareness to conversion. The Flywheel, however, places the customer at its core. Instead of ending the journey after a purchase, the Flywheel continues, emphasizing ongoing engagement.
It's divided into three main segments:
By spinning this wheel with inbound marketing strategies, businesses create momentum, with satisfied customers becoming promoters, fueling further growth. This shift from linear to cyclical thinking highlights the importance of customer satisfaction, recognizing that delighted customers can be a brand's most influential marketers.
The Flywheel underscores the value of nurturing lasting relationships, leading to sustained growth for your property management business.
Working With Geekly Media
So, with the context of the Flywheel now in your head, what does that mean for property managers working with Geekly Media? We take the Flywheel concept to heart, then add in our inbound marketing and property management experience, plus a mix of additional strategies to customize lead-generating and nurturing solutions for your business.
We Deliver a Mix of Curated and Proven Techniques
Geekly Media has clients all over the US, so we've been able to gather some pretty impressive data about property management company prospects and how to reach them. We know what information is pretty universal, but we also work with you to discover what is unique about the buyer personas you work with.
This mix of proven marketing campaigns paired with custom-curated campaigns meant to advance your goals means we can deliver things we know work to get you quick wins. Then, we work with you to understand your goals and build custom campaigns to help you meet them.
This mix of proven and custom campaigns helps our clients get leads faster.
What is a Campaign?
A property management marketing campaign is a mix of inbound marketing strategies and assets that are all tied together to achieve a common goal and have a unified message. This could be a mix of landing pages, drip emails, or a content offer and the materials supporting and promoting that offer.
Some of the elements commonly found in our inbound marketing campaigns include:
Social Media Posts
What makes a campaign successful is the common messaging meant to achieve a goal. You might have a campaign to:
Announce an upcoming pricing change
Promote new services like a resident benefit package
Encourage renters to change their air filters
Delight existing owners and promote portfolio growth
Generate leads by providing helpful resources to would-be clients
As long as your campaigns deliver helpful, SEO (search engine optimized) content that engages readers (and search engines like Google), you'll experience more quality traffic and leads.
Why Choose Geekly Media?
We know we're not the only inbound marketing company for property managers but the only inbound company specializing in property management on the HubSpot platform.
We chose a proven winner. HubSpot allows us to take property management marketing to the next level with its very advanced set of tools. Sure, anyone can build a landing page to generate leads, but HubSpot lets us set behavioral triggers as part of inbound marketing that takes it to the next level.
For example, if you have a lead that has filled out a form and is in your HubSpot CRM, you can set super-smart marketing automations to customize that lead's experience on your site. Have they visited your service page 5 times? Set a trigger to send an email with more information on your services and a request to book a meeting. Has that lead already given you a set of information? Change every form they see to collect new information and make it easier for your bizdev team to understand who they are talking to before they get on a call.
Don't Just Read Our Words About Inbound Marketing
Our approach to inbound marketing for property managers is what sets us apart, but we understand if you need to see it to believe it. You can schedule a call with our team to see if Geekly Media and HubSpot are a good fit for you!
We know you're busy, so we won't take long. A discovery call with our team is usually only 15 minutes. We can also show you how we can automate property management operations and reporting to provide you with a full ecosystem that will help you manage more doors, provide better service, and do it all with less staff.
Click the button below to schedule a call!