CASE STUDY
SFR Property Management Company
Current Geekly Client, 2016 - Present
Subject Client is the largest residential single-family property management company in their MSA (Metropolitan Statistical Area), and currently manages over 450 single-family properties, of which vacancy rates fell within the 2016 Q1 national average of only 4.3% (Source).
Subject Client retained Geekly Media, LLC (“Geekly Media”) in 2016 to evaluate and make recommendations concerning property management operations, branding, property management marketing, fee structure, and property management software (technology). The scope of the project entailed an initial evaluation and recommendation report, implementation, and ongoing coaching.
As a result of implementing Geekly Media’s recommendations and ongoing consulting, the Subject Client has realized a 27% growth in properties under management and $157,489 increase in revenue over the first 12 months.
Timeframe - 12 Months
Phase 1 Initial Analysis and Recommendations
Phase 2 Implementation
Phase 3 Ongoing Coaching and Consulting
Scope of Work and Areas of Focus
Market Positioning Demographic and Competitive Analysis
Financial Fee Structure, Expenses, Ancillary Revenue Opportunities
Operations Workflows, Policies, SLAs, Identifying Areas of Inefficiency
Technology Review Existing Technology and Potential Solutions
Branding & Marketing Website, Branding, Digital Marketing Strategies and Sales
Client Results - First 12 Months
Summary of Initiatives
Summary of Results
The Subject Client of this case study exhibited a notably strong framework, from which Geekly Media was able to identify numerous key areas to further drive efficiency, growth, and profitability.
Geekly Media focused its recommendations on the areas of market positioning, financial structure, property management operations, property management marketing, branding, and property management software. Success was definitively achieved in each category, resulting in significant growth in properties managed, total revenue, revenue per property managed, brand awareness, and operational efficiency.
The Subject Client is now well-positioned to build on the prior 12 months of success and maintain its position as the recognized leader of single-family residential property management companies in their market.
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Sometimes an outside perspective can help to identify improvements that you can’t see because you are too involved in the management of your company. If you are struggling to find the time to create a game plan for success, contact Geekly Media!
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