Roofing Growth Strategies

• Invest in SEO and online advertising, like Google Ads, to enhance your roofing company’s digital footprint and lead generation, ensuring your website is optimized for mobile and user experience.
• Establish a strong brand and unique selling proposition (USP), and demonstrate expertise through content marketing, such as blogging and videos, to position your roofing business as a trustworthy authority.
• Maximize lead generation with tailored landing pages and powerful call-to-actions. Use customer testimonials and social media engagement to build trust and rapport with clients, encouraging a customer-centric approach.
• Develop a streamlined, efficient workflow automation platform for your roofing team, enabling your team to market, sell, and install more projects with less overhead than ever before.
• Build a roofing business in a box on the backbone of the industry's most powerful CRM, HubSpot, implemented by Geekly Media and our seasoned team of marketing technologists, growth hackers, and customer success experts.

In the modern digital age, roofing companies cannot afford to overlook the importance of a comprehensive online marketing strategy. The realm of digital marketing offers a dynamic environment that allows roofing businesses to:

• Generate high-quality leads
• Overcome traditional marketing limitations
• Achieve sustainable business growth
• Save valuable time by honing in your targeting to engage the right audience

For roofing companies looking to enhance their online relevance and visibility, a strategic investment in search engine optimization (SEO) is a smart move. As Google’s algorithms continue to evolve, mastering SEO strategies improves the chance of ranking higher in search results, ultimately leading to more website traffic and potential customers.

Another pillar of roofing marketing is paid online advertising. By leveraging platforms like Google Ads, roofing companies can efficiently reach their target audience. Coupled with a well-optimized website, roofing ads can effectively generate leads and capture the interest of potential customers. After all, a website optimized for roofing services should act as a conversion tool, turning visitors into clients.

Roofing Websites

A strong digital presence begins with a well-designed roofing website. Your website serves as an online showcase for your roofing company, presenting your services, customer testimonials, and industry certifications. But it’s not just about the content; the design also plays a pivotal role. Your website should be mobile-responsive, offering a user-friendly experience with easy navigation and quick loading times. It’s a well-known fact that Google prefers mobile-friendly websites, and with the majority of users browsing the internet on their mobile devices, you don’t want to miss out on potential leads.

But a strong digital presence goes beyond just having a well-designed website. It’s about creating a consistent brand identity across all your online platforms. The use of consistent colors, fonts, and messaging enhances your credibility with high-quality visuals and a design that exemplifies professionalism and trust. By integrating design features such as social media integration and clear contact information, you can influence lead generation, nurture visitor interest, and improve lead conversion efforts.

Mastering SEO for Roofing Contractors

Becoming proficient in SEO for roofing contractors entails developing a range of skills. It begins with meticulous keyword research to identify the right keywords and geographical regions to target. This step is crucial to improve your online visibility and connect with your target audience.

SEO isn’t just a one-time task. It requires continuous monitoring and adaptation to the frequent changes in Google’s algorithm to ensure success. This might seem daunting, but the payoff is worth it. After all, a higher ranking in search results translates into more visibility for your roofing services - and, ultimately, more customers.

SEO greatly benefits from high-quality content. Service pages and blog posts with substantial word counts and valuable information help target important keywords. Additionally, acquiring high-quality backlinks from reputable sources signals your website’s credibility to search engines, leading to better rankings. So, don’t underestimate the power of good content. It’s a key player in your SEO strategy.

Leveraging Online Advertising

For roofing companies, online paid advertising can significantly transform business operations. Platforms like Google Ads can help you appear at the top of search results, effectively reaching your target audience. But how can you ensure the success of your Google Ads campaigns? It all boils down to a set of consistent tactics: using ad extensions to lower cost-per-click, creating effective ad copy with a clear call-to-action, and targeting appropriate service areas and audiences.

But it doesn’t stop there. Tracking conversions and using call-tracking tools are critical for measuring your ad campaign’s performance. This enables you to optimize your ad spend based on data-driven insights. In addition to paid search, however, don’t underestimate the power of social media. Sponsored posts on platforms like Facebook can generate significant ROI by increasing your brand visibility among potential customers with ongoing low-cost brand awareness campaigns paired with more targeted campaigns promoting specific offers, discounts, or seasonal promotions. 

Creating a robust brand for your roofing company involves more than just designing a memorable logo. It’s about creating a brand identity that resonates with your target audience. This encapsulates everything from your company’s:

• Vision
• Mission
• Values
• Messaging

When your brand resonates with your audience, it stands out among competitors and builds a strong connection with potential clients.

Brand identity acts as the tangible expression of your roofing company’s personality and values. A cohesive look and feel across all your marketing platforms enhances your credibility and sets you apart from your competitors. This can be achieved by maintaining consistent use of your brand style guide across different platforms like your website, social media channels, and marketing materials.

A brand is more than just a visually appealing representation. It’s about establishing trust. By emphasizing your business’s commitment to industry standards through memberships in professional organizations and positive testimonials, you can communicate trust to your clients. Mentioning guarantees, high ratings, or certifications as part of your unique selling propositions can reinforce your professional image.

Defining Your Unique Selling Proposition

In the competitive world of roofing, a Unique Selling Proposition (USP) can distinguish your business from the competition. Your USP serves as a distinct message that clarifies why your roofing company should be the customer’s choice. Whether it’s your unmatched expertise, exceptional service, or unbeatable prices, your USP captures the unique value that your business brings to the table.

So, what’s the most effective way to convey your USP? One key strategy is to emphasize the tangible benefits of your services. For example, if you offer roof repairs, you can highlight how it increases home value or reduces power bills. Additionally, sharing customer stories can effectively illustrate your unique value. In fact, data suggests that 55% of people may choose a roofing business based on a positive story about their services.

Showcasing Expertise Through Content

Content marketing is an effective way to demonstrate your expertise. By maintaining a consistent and insightful blog on your website, you can significantly increase leads and dramatically improve your website’s conversion rates. Blogs provide a platform for you to share your knowledge and expertise, positioning your company as an authority in the roofing industry.

But don’t limit yourself to just written content. Diversify your content marketing strategies by incorporating different formats like videos. Case studies developed from customer testimonials can highlight your technical expertise and successful outcomes. By turning positive feedback into compelling narratives, you can validate your experience and attract potential clients.

Just like any other business, roofing companies thrive on successful lead generation. Maximizing lead generation involves a combination of strategies, including creating tailored landing pages and implementing effective call-to-actions. By tailoring your landing pages to address specific roofing services in localized areas, you can significantly improve your lead generation efforts.

But a tailored landing page is of no use if it’s not relevant to the user’s initial search. To prevent wasting ad spend on ineffective lead capture techniques, ensure that your landing pages are relevant to the user’s search. Creating separate pages for each ad group ensures users are directed to the most relevant content, increasing the chances of converting website traffic into qualified leads by optimizing your relevance score and ultimately increasing your impression share as well.

Beyond landing pages and call-to-actions, personalizing your sales approach can also maximize lead generation. Understanding the unique problems and concerns of every lead is crucial in personalizing the sales approach and increasing conversions. Whether it’s offering a free roof inspection or crafting a compelling sales pitch that speaks to the needs of a highly segmented audience, personalizing the customer experience can significantly boost your chances of converting a lead into a paying customer.

The Role of Landing Pages

Landing pages are a key component of your lead generation strategy. A perfect landing page contains:

• Persuasive but concise content
• A conversion-focused design that effectively captures leads
• Clear benefits that explain why a user should submit their information
• Enough information for decision-making
• Specificity to the roofing services being advertised

But it’s not just about the content. The design of your landing page can significantly impact your conversion rates. Implementing conversion-focused design principles like a visible phone number, a compelling call-to-action with limited options, and strategic placement of various action-oriented calls-to-action can guide users toward booking a free estimate, consultation, or inspection. Ensuring a strong headline and relevant ad content can create a seamless experience that encourages action.

Implementing Effective Call-to-Actions

Call-to-actions (CTAs) serve as potent navigational aids within your sales funnel. Effective CTAs guide users toward booking a free estimate, consultation, or inspection, motivating them to take immediate action. Whether it’s ‘Get a free quote now’ or ‘Contact us today’, your CTAs should resonate with visitor desires and extend an offer enticing enough to warrant the value of information you're requesting from them.

But a CTA is only effective if it’s visible. CTAs should stand out with action verbs, bright colors, and spatial design elements like directional cues to draw attention. Making sure they are seen as visitors scroll through the page ensures that your CTAs don’t go unnoticed.

By implementing a custom SEO strategy for your roofing services, you can greatly enhance your online visibility. This involves optimizing your website’s desktop and mobile performance, on-page content optimization, and building high-quality backlinks and higher-level linking strategy. A well-performing website that’s both fast and mobile-friendly can demonstrate your expertise and generate leads. On-page optimization can improve your website’s performance in search results, ensuring that you rank higher and attract more potential customers.

However, SEO extends beyond just your website. It also involves:

• Building high-quality backlinks from reputable sources that signal your website’s credibility to search engines, leading to better rankings
• Unlike PPC advertising, which stops working once the campaign ends, SEO continues to work overtime, delivering long-term traffic and leads to your roofing business.

Finally, measuring the success of your SEO strategy is crucial. Key performance indicators like increased purchases, email sign-ups, and leads can help you track your ROI. Tools like HubSpot's marketing and sales hubs can aid in attributing revenue and tracking these KPIs, ensuring that your SEO efforts are paying off.

Local SEO for Roofing Contractors

For roofing contractors, local SEO holds particular significance. Optimizing your Google Business Profile, formerly Google My Business, can help your business appear in the map pack and allows potential clients to:

• Compare your ratings with those of competitors
• Find accurate business details
• Identify the service radius
• Click to call your office

This can significantly optimize your visibility in local searches.

Another key aspect of local SEO is maintaining NAP (Name, Address, Phone Number) consistency across directories like Yelp, Angi, HomeAdvisor, and the RoofEstimator. Although the impact of NAP consistency on local SEO rankings may be difficult to identify, having accurate citations is crucial for optimizing your local online presence.

With the rise in voice search usage, optimizing for voice search is increasingly important. This involves targeting longer, conversational keywords that match the natural language of voice queries. Local keyword research should focus on incorporating long-tail keywords that capture specific services and location details.

Finally, here are some strategies to establish trust with Google and potential clients:

1. Publish quality content consistently on both your website and Google Business Profile.
2. Ensure compliance with Google’s Quality Guidelines to secure top rankings in local search results.
3. Acquire high-quality backlinks to boost your prominence in local search results.
4. Manage your online reputation to further enhance your credibility.

By implementing these strategies, you can improve your visibility and reputation in local search results.

Content Optimization for Roofing Keywords

To optimize content for roofing keywords, it’s necessary to:

• Use relevant keywords naturally within your content 
• Conduct meticulous keyword research to determine the most effective keywords for your roofing advertising campaigns
• Focus on high-quality, valuable content development to significantly increase your online visibility and consistently generate leads

Optimizing web content elements can also enhance user experience and search engine understanding of site structure. This includes using alt text to name your images with descriptive keywords and establishing thoughtful internal linking. In fact, optimizing these elements is one of the most important tactics you can deploy for your roofing company's SEO. As with all tactics, however, it's only one of many that should be considered, including organic social media, press releases, and other traditional efforts as well.

While the more obvious approach would be to target the shorter versions of high-value search terms, and while you should undoubtedly target those as part of your ongoing efforts, targeting long-tail roofing-specific keywords can expedite your ranking on search results. These keywords have less competition and can be optimized for local services in targeted geographical areas. So, don’t neglect long-tail keywords. They’re your secret weapon to rank higher on search results in a shorter period of time. 

Maintaining engagement with your customers is a key part of operating a thriving roofing business. Personalizing the customer journey can enhance retention and brand loyalty, establishing beneficial long-term relationships. This involves understanding evolving customer needs and boosting satisfaction by adjusting the customer experience over time. Implementing a loyalty program can also help cement long-term customer relationships, offering rewards and incentives for continued business.

Offering predefined upsell packages like a “Home Enhancement Package” can be an enticing way to engage customers and provide added value. Storm-repair packages can serve as strategic upsells in storm-impacted areas, effectively addressing specific customer needs. Monthly maintenance packages can keep your customers engaged in an intentionally crafted, strategic plan that not only offers significant value to your customers, but offers you and your team (not to mention your brand!) an opportunity to be in front of your loyal customers on a monthly, quarterly, and annual basis. When was the last time you generated revenue from a customer the month AFTER you installed their new roof? The revenue possibilities for this type of approach are endless. 

So, engage with your prospective customers, not just through your services but also by addressing their specific needs and concerns.

Utilizing Customer Testimonials

Customer testimonials can bolster your roofing company’s credibility, serving as a potent tool. They provide first-hand accounts and add a layer of authenticity that increases your company’s credibility. By proactively requesting testimonials from satisfied customers and offering incentives to encourage participation, you can gather a wealth of testimonials to showcase on your website and social media pages.

But don’t just gather testimonials. Use them effectively. Placing video testimonials near CTAs can greatly enhance their effectiveness. Visual and auditory elements create a stronger impact on viewers, compelling them to take action. So, leverage your customer testimonials and turn them into a powerful tool for conversion.

Don't forget that more often than not, however, your most powerful testimonials come from your Google Business Profile. Regularly responding to online reviews is critical for sustaining a trustworthy reputation and actively engaging with your customer base. A customer-centric approach that focuses on identifying and solving the customer’s specific roofing problems can significantly enhance engagement.

Engaging Through Social Media

Social media provides a convenient platform to interact with your customers. With a significant portion of internet users spending time on social media, roofing companies can reach potential customers more efficiently. Using hashtags and mentions can expand your reach on social media, engaging a broader audience. Actively interacting with users by responding to comments and questions can enhance engagement and improve your company’s image.

Managing your online reputation is also crucial. Here are some tips to help you maintain a trustworthy reputation:

• Address both positive and negative reviews publicly on social media
• Maintain a consistent social media presence
• Schedule posts to ensure continual user engagement

Running contests and giveaways can engage users and increase brand awareness. Posting high-quality images, like drone shots of completed projects, can also attract attention and convey the value of your services. Promoting local events can showcase community engagement, improving local customer attraction and likeability of the business. By sharing customer testimonials through team members’ networks, you can amplify positive customer feedback and foster pride within the team.

Outsourcing Social Media for Roofing: Perfect Plan or Potential Pitfall?

Many agencies boast comprehensive social media offerings, from crafting engaging content to managing your brand's online reputation and even handling the nuanced task of responding to comments and messages.

They promise to elevate your roofing business above the competition with consistent posts and fresh content, aiming to infuse your brand with a relatable personality that resonates with your target audience.

Question: Can an external team

(like the Geeks at Geekly Media)

authentically capture and convey the essence of your roofing company online?

Answer: Maybe.

Is it more likely for an agency to default to a stream of generic images and posts, rendering your roofing business as distant and impersonal, engaging only a narrow audience? Probably.

If you're not intimately involved in the initial stages of crafting and refining your social media persona, chances are slim that your audience will connect or engage with your brand meaningfully.

Your roofing company's social media presence should mirror your real-world identity—how you operate, serve your clients, and value your community. It must be genuine, approachable, and aligned with the interests and values of the clientele you wish to attract.

While challenging, managing your social media in-house often leads to deeper engagement with your ideal market, fostering a community of loyal customers, partners, and potential leads.

Elevating Roofing Through Paid Social Media Efforts

Beyond organic reach, the power of paid social media advertising is unmistakable for roofing companies. Strategic paid campaigns can:

• Enhance conversion rates by retargeting visitors familiar with your brand from other platforms.
• Drive increased website traffic by promoting valuable content.
• Boost brand recognition with cost-effective, continuous exposure campaigns.
• Attract leads and sales from potential customers who encounter your engaging, useful content on their preferred platforms.

Remember, retargeting ads are particularly effective in increasing conversion rates by re-engaging past visitors, optimizing your lead acquisition costs on platforms with extensive reach and precise audience segmentation.

In the realm of digital marketing, innovation is paramount. For roofing companies, this involves crafting effective pay-per-click (PPC) strategies, optimizing ad features, and refining ad campaigns based on performance data. A well-crafted PPC strategy can help your company appear at the top of Google’s search results, driving more traffic more customers, and establishing trust.

But it doesn’t stop there. Continuous refinement and adequate budget adjustments based on performance data ensures the cost-effectiveness of the conversion process and enables upward scaling of the ads. Expanding visibility through sponsored posts on social media not only increases traffic but also potentially generates significant ROI by targeting a large and relevant audience.

Crafting High-Converting Ad Campaigns

The creation of high-converting ad campaigns requires the implementation of multiple strategies. One effective strategy is using dynamic text replacement. This technique tailors the landing page text to match the user’s search query, significantly enhancing PPC campaign conversions. Coupled with compelling ad copy that emphasizes the unique benefits of your roofing services along with a strong call-to-action, you can effectively drive conversions.

Incorporating high-quality, relevant imagery within your ads can also capture user attention and support effective message delivery. Conversion rates are improved when your ads direct potential customers to a focused landing page that communicates clearly and presents a single, strong offer. Positive reviews can significantly enhance both Google and Facebook ad campaigns, building trust and credibility with potential roofing service customers.

Finally, don’t forget about mobile users. The high volume of users accessing Facebook on mobile devices necessitates creating ads that perform well on these platforms.

Here are some tips for creating effective ads for mobile users:

• Use eye-catching visuals and concise, compelling copy to grab attention quickly.
• Optimize your ads for mobile viewing by using a vertical or square format.
• Make sure your landing page is mobile-friendly and loads quickly.
• Use audience targeting to reach the right people on mobile devices.
• Consider using enticing offers, like free roof inspections or referral rewards, to encourage engagement.

By following these tips, you can create ads that effectively reach and engage mobile users on Facebook.

Assessing marketing success is a critical practice for all businesses, roofing companies included. Key performance indicators (KPIs) for roofing contractors include:

• Number of Sessions
  • The total number of visits to your website. 
• Number of New, Unique Visitors
  • The total number of visitors that visited your website from a unique IP address. 
• Session to Contact Ratio
  • The number of sessions divided by the number of new contacts created from those sessions. 
• Contact to Customer Ratio
  • The number of contacts divided by the number of new customers created from those contacts. 
• Closing Ratio
  • The percentage of leads that became customers in a given time frame. 

These metrics help measure campaign and sales pipeline efficiency, sales conversion rates, and financial performance.

Software like HubSpot, which features enhanced reporting and revenue attribution for monitoring reports on business performance metrics, can effectively track these KPIs. A successful PPC campaign can significantly enhance sales and make your roofing company more profitable by efficiently attracting new customers. In fact, if pay-per-click advertising campaigns are set up properly, they can be extremely profitable and yield an incredible return on investment. But if you don't have your systems set up to appropriately monitor and track these efforts and their results, how will you know? 

So, don’t just focus on implementing marketing strategies. Make sure you’re also tracking their success. By measuring your marketing success, you can ensure that your efforts are paying off and that your roofing business continues to grow.

Setting KPIs for Roofing Marketing

By establishing key performance indicators (KPIs) for your roofing marketing initiatives, you can better monitor your progress. Profitability per job (sometimes referred to as Net Profit Margin) and return on investment (ROI) are critical KPIs for understanding your financial performance. By tracking these KPIs, you can ensure that your marketing efforts are profitable.

KPIs for Paid Ads

We are often asked specifically about the metrics that should be measured for paid ad campaigns. KPIs for PPC campaigns, include:

• Impressions
  • This measures how many times your ad was displayed. A high number of impressions may indicate a well-targeted audience.
• Impression Share
  • This is the percentage of total available impressions that your ad received. A low impression share could indicate that your ads are not showing as often as they could.
• Cost per Click (CPC)
  • This measures how much you are paying for each click on your ad. It's important to keep this cost low in order to maximize ROI.
• Click-through rate
  • This is the percentage of people who saw your ad and clicked on it. A high CTR indicates a strong ad and effective targeting.
• Conversions
  • The number of people who completed the action directed by your CTA.

These KPIs are essential for optimizing the performance and effectiveness of your roofing advertisements and paid campaigns. By tracking these KPIs, you can refine your PPC strategies and maximize your return on ad spend.

Lead Generation and Sales KPIs 

In addition to tracking KPIs for paid ads, it is important to also monitor lead generation and sales KPIs. These metrics will help you understand the effectiveness of your overall marketing efforts, including organic strategies such as SEO and content marketing. Some key lead generation KPIs include:

• Website Traffic
  • This measures the number of total visitors that reached your website 
• Organic Search Rankings
  • Position history will tell you where your company has been ranking in search results for each keyword over a period of time
• Conversion rate
  • The number of conversions is divided by the number of visitors (per campaign, per CTA, per page, etc.)
• Closed-Lost Reason
  • This helps you understand why leads are lost and identify areas for improvement
• Cost per lead
  
  • The cost of all lead generation efforts involved in generating a specific lead or group of leads
• Cost of Acquisition
  • This metric calculates the cost associated with the full customer lifecycle from the time their contact was created to the time they signed on the dotted line.
• Customer Lifetime Value (CLV)
  • The total revenue your company could generate over the lifetime of an individual customer
• Net Promoter Score
  • This measures customer loyalty and the likelihood of recommending your company to others.

These metrics can give you valuable insights into the success of your marketing tactics and allow you to make data-driven decisions for future campaigns. Essential for assessing client satisfaction and the overall success of your marketing and sales efforts, these KPIs are a great starting point for diving into your most important metrics.

Analytics form the backbone of informed decision-making in your roofing company. Here are some key areas where analytics can truly make a difference:

• A/B testing in PPC ads
  • This allows you to identify the most effective elements in driving conversions.
• Monitoring Quality Scores
  • This is crucial as it impacts both the cost and positioning of your PPC ads.
• Choosing the optimal bidding strategy for your PPC campaigns:
  • Whether you opt for automated bidding focusing on metrics like clicks or manual bidding offering more cost control, it’s essential to choose a strategy that aligns with your business goals.

By utilizing analytics in these areas, you can improve your ad performance and make data-driven decisions for your roofing company.

Utilizing Analytics for Informed Decisions

Regular weekly analytics reviews of your PPC campaigns are recommended to stay on budget and hit your target metrics. Tools like Google Analytics can help understand audience behavior and tailor your website and marketing strategies for greater lead generation efficiency. Data-driven modifications of CTAs based on A/B split testing results can enhance the effectiveness of your customer conversion strategies.

Finally, tracking metrics such as profit margins, customer satisfaction ratings, and employee productivity can give you insight into your overall business progress. Efficient cost analysis on labor, equipment, and materials can lead to the discovery of inefficiencies and reduce costs without lowering work quality. In the end, analytics serve as the foundation for making informed strategic decisions not only for your roofing marketing efforts, but also in roofing operations, customer satisfaction, and company growth.

Remember, what gets measured gets managed. 

Roofing companies stand to gain lasting benefits from collaborating with marketing agencies. Marketing agencies offer specialized services for roofing businesses, including:

• SEO
• Website design
• PPC
• Retargeting
• Social media marketing
• Campaign and Content Creation
• RevOps 
• Operational Automation

Roofing SEO agencies leverage their extensive experience with various roofers to produce superior SEO results. Collaborating with a roofing marketing agency provides access to a team that includes:

• Internet marketing specialists
• Content creators
• PPC experts
• Web designers
• Social media specialists

This not only saves you the cost of maintaining an in-house marketing team but also allows you to tap into a wealth of expertise and experience.  Marketing agencies can assist roofing companies in overcoming various challenges, such as stagnant roofing sales, inconsistent marketing results, insufficient lead generation, and limited budgets. So, don’t hesitate to collaborate with a marketing agency. It could be the key to unlocking your business growth.

The Right Choice

Choosing the right roofing marketing agency can be a daunting task. With so many options available, it can be overwhelming to determine which agency is the best fit for your specific needs and goals.

However, there are some key factors to consider when selecting a marketing agency for your roofing business:

• Industry Experience
  • It is important to choose an agency that has experience working specifically with roofing companies. This ensures that they understand the unique challenges and target audience of the industry, and can tailor their strategies accordingly.
• Services Offered
  • Not all marketing agencies offer the same services. Some may specialize in PPC advertising, while others may focus on social media management or web design. Consider the areas where you need the most help and look for an agency that offers those services.
• Track Record of Success
  • Look for case studies and client testimonials to see the results that the agency has achieved for other roofing businesses. This will give you an idea of their capabilities and whether or not they can deliver on their promises.
• Communication and Collaboration
  • You want to choose an agency that values communication and collaboration with their clients. They should be willing to listen to your ideas and concerns and work together with you to develop a personalized marketing strategy.
• Budget
  • Marketing agencies offer a range of pricing options, so it’s important to find one that fits within your budget. Keep in mind that choosing the cheapest option may not always yield the best results, but also consider if the services offered are worth the investment.

At Geekly Media, we are often faced with the question of whether or not roofing companies should hire an in-house marketing team and, more specifically, how they know when it's time to make their first marketing hire.  While there is no one-size-fits-all answer, we have found that for many roofing companies, outsourcing their marketing efforts to an agency can be a more effective and cost-efficient solution.

One of the main benefits of hiring a marketing agency is the expertise and resources they bring to the table. A reputable agency will have a team of experienced professionals who specialize in different areas, such as SEO, social media, content creation, and graphic design. By working with an agency, you can tap into this pool of talent without having to hire individual employees with specific skill sets. No need to find a unicorn when an agency can fill that role and many more. 

Additionally, outsourcing your marketing allows you to focus on running your business while leaving the marketing tasks to the experts. As the adage goes, just because you can (hire an in-house marketing team) doesn't mean you should. Weigh the costs, look at the benefits, and let us know if you have questions. 

Broadening the scope of your services can notably enhance the growth of your roofing company. By diversifying your service offerings to include different roofing materials, related housing services, and varying combinations of your service offerings, you can cater to a variety of customer preferences and budgets. Whether it’s asphalt roofing, metal roofing, roof repair, gutter cleaning, siding maintenance, or a rewards program that includes some of these products, offering a wide range of services can attract a wider clientele.

Expanding your service offerings to include related home exterior solutions can create additional revenue streams and upsell opportunities. Some examples of these services include:

• Siding installation
• Siding repair
• Window installation
• Window repair
• Gutter upgrades 
• Gutter repairs
• Roof maintenance programs
• Holiday lights installation

Providing a comprehensive range of services not only appeals to clients seeking full home exterior packages but also enhances the likelihood of upselling, given the higher probability of making a sale to an existing customer.

By incorporating HubSpot into your roofing marketing activities, you can make your operations more efficient. Geekly Media and our team of roofing geeks provide comprehensive training to ensure all users, regardless of their technical proficiency, can effectively utilize the CRM.

Effectively marketing roofing services is crucial for staying ahead of the competition and attracting potential clients. HubSpot’s Marketing Hub emerges as an ideal platform for this goal. Roofing companies can connect with potential clients and position themselves as industry leaders by:

• Sharing engaging and customized content on blogs, social media, or newsletters
• Crafting content that is optimized for search engines
• Initiating targeted social media campaigns, such as Facebook ads to display roofing projects to the appropriate audience or LinkedIn ads to market their services to local business groups and homeowners

HubSpot’s marketing automation provides roofing professionals with the ability to:

• Develop personalized email campaigns and conversion tools that resonate with the preferences and behaviors of homeowner leads and prospective clients, enhancing engagement and loyalty efforts
• Elevate customer relationship management
• Streamline marketing operations
• Simplify day-to-day marketing tasks
• Offer comprehensive tracking of client interactions and the effectiveness of campaigns
• Trace the true revenue attribution from cost-per-click to the final cost of acquisition

API integrations with HubSpot offer several benefits for roofing companies, including:

• Centralization of leads and data from various platforms
• Streamlining reporting and operational decision-making processes
• Support for ongoing refinement of sales processes and workflows

These integrations can help roofing companies adapt their strategies and improve efficiency in dynamic business environments.

By integrating HubSpot, you can ensure that your marketing efforts are not only effective but also efficient.

Sales Process Enhancement with HubSpot Sales

Sales are pivotal in any sector, but particularly in the roofing industry. Fortunately, Geekly Media uses the HubSpot Sales Hub to assist in refining your sales processes and bolstering lead tracking, nurturing, and conversion. With HubSpot Sales, roofing businesses can:

• Monitor email opens and website visits to ensure effective engagement with leads
• Gain detailed insights into each lead’s interactions with your company using lead management and revenue attribution tools
• Implement sales automation features to ensure consistent communication and follow-up, so no prospects are missed

HubSpot Sales Hub offers additional benefits for roofing companies:

• Enables the creation of video content, offering roofing companies a competitive edge
• HubSpot's advanced analytics and performance tracking tools offer invaluable insights into your marketing efforts and their impact on sales outcomes
• Integrates with digital marketing campaigns and manages traditional media within HubSpot Sales, broadening opportunities for brand visibility
• Provides an efficient and automated sales enablement process that tracks your deals and your sales team's performance from the initial contact to the execution of the contract and beyond

HubSpot Sales Hub stands as an ideal solution for roofing companies aiming to enhance their sales strategies and build a truly powerful revenue-generating system. By measuring everything from ad views to link clicks to follow-up frequency and phone call rhythm, you can make data-driven decisions to refine your marketing and sales strategies. Equipped with the right tools and data, your roofing business can navigate towards success in the roofing industry by selecting the correct partner to assist in the growth, scaling, and efficient operation of your profitable roofing company.