What Is a Content Offer?
A content offer is a digital asset that is a foundational element of inbound marketing, such as an ebook, guide, or a checklist. A good content offer will provide value to your prospects and help prospects find the information they are seeking or help them accomplish a goal. By giving your visitors a content offer in exchange for contact information, you can generate leads—leads that are easier to sell your services to.
When you use HubSpot for inbound marketing and your potential customers fill out a form in exchange for a content offer, you learn a lot about them. HubSpot’s marketing automation software will show you what pages your lead viewed and what they did on your site. When combined with the information they gave you downloading your offer, you have a hot lead that is easier to sell to because you know what topics they are searching for, what they need help with.
Property Management Companies Need Content Marketing
If the only focus of your property management website is selling your services, you are missing a ton of lead-generating opportunities. A content offer isn’t the only piece of content you should have on your website. Property owners come to your website looking for information, and you should provide that in many forms such as blog posts, helpful newsletters, ebooks, and how-to guides.
Converting More Leads Using Content Offers
Effective marketing strategies are built to meet your users where they are in the buyer’s journey. A user in the awareness stage is going to want different information that a user in the decision stage.
Geekly Media uses buyer personas built for your property management business to help us target the right content for the right visitors. For every content offer, we build a complete funnel with automated emails, social media posts, and a conversion-optimized landing page with a call to action that gets results.
Our time working in the property management industry has provided us with the unique experience necessary to create marketing campaigns that get leads for our clients.
Do You Need More Leads?
If your website isn’t getting the leads you need to grow your business, contact Geekly Media. We don’t only provide marketing automation for our clients; we also build custom websites that are already optimized for SEO and conversion for our clients, so you can grow your business.
Schedule a discovery call with us to see if we would be a good fit for you.
As a Diamond HubSpot Partner, we create cutting-edge online experiences that elevate brands and generate conversions.
They saved the day, big time
We worked with the Geekly team on a project that had gone off the rails. They saved the day, big time. We got great creative that "wow-ed", super fast and responsive team, friendly and fun collaboration, and made new friends. We are so grateful for Heather and the WHOLE GEEKLY team! We look forward to working with them again.
Partnered with Geekly
We partnered with Geekly to automate some of our operational systems. They were able to walk us through a process and build a ticketing system and automation for our rent collections, late rent/eviction process. We were able to move one full-time employee off of rent collections and re-positioned them elsewhere in the business.
Can't say enough about Geekly. They are truly experts at what they do and have helped our company tremendously!
Charleston Property Company
Appreciate everything you have done
Great experience, great team with a wealth of knowledge on HubSpot. Appreciate everything you have done to help us get up and running on HubSpot.
The Zadegan Group
The Geekly team has been amazing
The Geekly team has been amazing to work with. Thanks to everything that they have helped us build our day-to-day operations run smoothly and efficiently.
Renters Warehouse SE Virginia
The team at Geekly has been awesome to work with. They have top-notch talent in so many categories and have really delivered way above expectations on our projects. Our growing business has switched gears several times and they are able to roll with our changes effortlessly. We appreciate you all!
The Peak Group
Top-notch to work with
Geekly has truly been top-notch to work with. It is rare you find a consultant who communicates as well and follows through. Very happy with the process and outcome.
WOW, what more can I say about Geekly. They are experts at what they do and have helped our company tremendously! Dealing with Ross has been one of the highlights such a fantastic dedicated efficient detail orientated person. Thank you
Leon De Gruchy