Blogging to Support Your Inbound Efforts
To successfully use inbound marketing to grow your property management website traffic and leads, you need to have a variety of relevant, useful content on your website.
Blogging is a great way to continue to create relevant content that keeps property owner leads coming back to your website over time. Generally, a lead will come to a website when they first realize they need help managing their investment. They will likely visit a few different sites while learning about the options they have. By writing an interesting blog, you give that lead a reason to return again and again as you post new content that will help them solve their problems with their rental property.
Geekly Media includes property management blog posts in all of our inbound marketing packages because this content format brings consistent traffic growth to our client’s websites.
Why Property Management Companies Need a Blog
Blogging answers questions, increases SEO, and builds trust. By creating an audience of interested readers, you create return visitors. Return visitors begin to see you as the go-to expert on the topic they are interested in: the management of their property.
Regularly updating your property management blog will not only help position you as the property management expert in your area, it also improves your SEO and can help you place higher on search engine results pages (SERPs). How does regular blogging for property management increase SEO?
Keywords
Blogging is a smart way to naturally increase the number of keywords your property management website ranks for. Instead of trying to awkwardly add keywords to your website, adding new posts to your blog that answer the questions your leads are asking naturally increases your keywords and the relevance of your site to your leads. It also helps you get found for location-based searches by adding location keywords to your site.
New Unique Content
Search engines look for websites that are updated regularly. It is a signal that the site is still active, and users can stay up to date by reading it. Adding more content on a subject to cover the topic thoroughly also increases relevance, showing the search engines how much your website is a resource about real estate investing.
Other SEO Benefits
Great content serves many purposes. When done right, a blog will have internal and external links. A blog should have relevant images with alt attribute tags. Blogs that help your SEO efforts instead of hurting them will have 100% unique content that is a great resource for your leads.
Keywords
Blogging is a smart way to naturally increase the number of keywords your property management website ranks for. Instead of trying to awkwardly add keywords to your website, adding new posts to your blog that answer the questions your leads are asking naturally increases your keywords and the relevance of your site to your leads. It also helps you get found for location-based searches by adding location keywords to your site.
New Unique Content
Search engines look for websites that are updated regularly. It is a signal that the site is still active, and users can stay up to date by reading it. Adding more content on a subject to cover the topic thoroughly also increases relevance, showing the search engines how much your website is a resource about real estate investing.
Other SEO Benefits
Great content serves many purposes. When done right, a blog will have internal and external links. A blog should have relevant images with alt attribute tags. Blogs that help your SEO efforts instead of hurting them will have 100% unique content that is a great resource for your leads.
Geekly Media offers an Original Content Guarantee to all of our marketing clients. This means your blog content will not be copied from other sites, it will be curated and written for your business by our expert team of property management professionals. Schedule a consultation to learn more about how blogging can help your property management business.
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Geekly Media has proven to be an invaluable partner
Their team played a crucial role in the successful implementation of PMOS and marketing strategies for our company. The proficiency and dedication of the Geekly team were evident as they skillfully organized our processes and significantly boosted our traffic. Working with Geekly Media has been a highly positive and productive experience.
Meskauskas, M.
Brian Properties, Inc.
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We worked with the Geekly team on a project that had gone off the rails. They saved the day, big time. We got great creative that "wow-ed", super fast and responsive team, friendly and fun collaboration, and made new friends. We are so grateful for Heather and the WHOLE GEEKLY team! We look forward to working with them again.
Kelsey Galarza
Orange Marketing
Partnered with Geekly
We partnered with Geekly to automate some of our operational systems. They were able to walk us through a process and build a ticketing system and automation for our rent collections, late rent/eviction process. We were able to move one full-time employee off of rent collections and re-positioned them elsewhere in the business.
Pete Neubig
VPM Solutions
Truly experts
Can't say enough about Geekly. They are truly experts at what they do and have helped our company tremendously!
Amy Carroccia
Charleston Property Company
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Great experience, great team with a wealth of knowledge on HubSpot. Appreciate everything you have done to help us get up and running on HubSpot.
Jonathan Zadegan
The Zadegan Group
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The Geekly team has been amazing to work with. Thanks to everything that they have helped us build our day-to-day operations run smoothly and efficiently.
Amy Delacruz
Renters Warehouse SE Virginia
Awesome team
The team at Geekly has been awesome to work with. They have top-notch talent in so many categories and have really delivered way above expectations on our projects. Our growing business has switched gears several times and they are able to roll with our changes effortlessly. We appreciate you all!
Kim Giles
The Peak Group
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Tim Shoultz
SMARTCAP, Inc.
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Leon De Gruchy
VPM Solutions