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SPEAK TO A GEEK
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    Pinpoint your specific needs and goals to help you configure the portal to support your business!

    Marketing Automation (Inbound Services)

    Powerful marketing automation that can help you manage your sales and marketing campaigns

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    Ongoing portal administration and maintenance services

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    Inbound Marketing

    Your Ticket to Increased Organic Traffic

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    They Search.  You Show Up.

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    Generate the right leads, right now!

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    Our content repurposing methodology

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The Five Fundamentals of the Perfect Inbound Marketing Website

Building a successful inbound marketing website is a carefully orchestrated balance of science, art, and a little technology. Crafting an eye-catching website that also attracts the right kind of visitors begins with five fundamental components.

  • Sales -Focused
  • Geek-Out Over Your Customer
  • Driven by Search
  • The Ultimate Experience
  • Be in the know with CRO
  • Sales -Focused
  • Sales--Focused03

    Your website should be your new best salesperson. So how do you focus on sales?

    You might believe that your website it a marketing tool … Our Geekly experts will train you to shift your mindset toward sales. Your website should be a sales-generating machine. It won’t take a vacation and it never gets sick. The best way to ensure that your website becomes the revenue generator you know it can be is to ensure that your sales team views it as the valuable resource that it is - and your website visitors should feel the same. If your sales team asks your marketing team for information before they check your website, you have likely missed a critical step in creating the perfect inbound website. You should view your website as your own personal library of useful information that will attract, nurture, and convert visitors through the simple use of the words on the page.

  • Geek-Out Over Your Customer
  • GeekOut04

    When creating a customer-driven site, there are a few simple rules you must follow:

    Make the customer the hero
    Your website visitors don’t want to know about you. They want to know what you will do for them.

    Focus on providing value
    Fluff is just noise. Your website is the most valuable real estate you own. Every word on every page should be meaningful and impactful.

    Use video
    People buy from people, not businesses. And they only buy from people they know, like, and trust. Words on a page can tell a story, but video allows your customers to form an early relationship with your company.

    Be their best resource
    Don’t answer the questions you want to answer. Answer ALL of the questions your customers are asking. Even the questions that make you squirm. Trust is earned through honesty and transparency. Your website should provide that for your customers and serve as a valuable resource. Our Hey, Geekly! Methodology guides you toward creating the right content to answer your customer’s questions. Learn more about Hey, Geekly! and other helpful tips about creating powerful customer-driven websites.

  • Driven by Search
  • Driven by Search03

    They’re Searching, But Are They Finding You? SEO is a powerful strategy to ensure that search engines like Google will rank your website higher than your competitors.  To stay on top (literally), your website will need:

      User Engagement
    Google is smarter than you think. It looks for strong indications that your site visitors are getting their questions answered, and it ranks you accordingly

      Fresh Content
    Updating your website on a consistent basis factors heavily into Google’s search ranking criteria. You need valuable, relevant, and frequently updated content on your site to stay ahead of the curve.

      Fast Site Loading Speeds, Mobile First, and Responsive Designs
    Google no longer tolerates sites that load slowly or are not optimized for mobile devices. The trend of visitors viewing your website from a phone or tablet is not going away. Lean into this trend or you may be left behind.

      Site Security
    The requirement for an SSL certificate isn’t new, but it is not longer optional. This is critical for your overall ranking, not to mention actual security. 

  • The Ultimate Experience
  • The Ultimate Experience02

    Your customers want your service and they want to work with you, but they don’t want to spend too much time with you to accomplishing their goals. Just like Staples with the ‘Easy Button’ and Geico with a promise that you’ll ‘Save 15% in 15 minutes or less’, your customers are looking for a smooth and simple process from start to finish. In order to draw them in, lead them to what they need, and provide a delightful experience, your website should have:

      Easily identifiable ‘paths’
    The breadcrumbs should be more like boulders. Provide a self-identification opportunity at eye-level, above the fold. Allow your customers to recognize themselves as your ideal client and then lead them down a custom curated path to fulfill their needs.

      ‘Wow’ them at every turn
    If you’ve ever purchased or sold a car through Carvana, or if you’ve ever needed to return a pair of shoes to Zappos, you know what we mean. Your customers shouldn’t be able to help but share the news of how incredibly easy it is to do business through your website.  Use your website to create walking, talking billboards through your customers.

  • Be in the know with CRO
  • CRO-02
    Conversion Rate Optimization that is

    Begin with the end in mind. Like most businesses, you likely want your site to generate revenue - and a lot of it. To do that, you need conversions at scale. What better way to do that than create a site that allows users to convert without a salesperson's help? Your new inbound site will do exactly that.

    • A self-selection tool creates the feeling of a customized experience while walking your visitors through a predefined path that leads them exactly where you want them to be - the final conversion location. 
    • Every page of your site should have the same goal - to move visitors toward the most logical next step in their journey with you, no matter what that might be. 
    • Improving your site's ability to convert means you need to make it insanely easy for them to get what they want from you, exactly the way that they want it. 
    • Tools like buying paths, chatbots, and live chats (to name a few) allow your user to access the right person or department within your team exactly when they need to.
    • Sales -Focused
    • Geek-Out Over Your Customer
    • Driven by Search
    • The Ultimate Experience
    • Be in the know with CRO
    Sales--Focused03

    Your website should be your new best salesperson. So how do you focus on sales?

    You might believe that your website it a marketing tool … Our Geekly experts will train you to shift your mindset toward sales. Your website should be a sales-generating machine. It won’t take a vacation and it never gets sick. The best way to ensure that your website becomes the revenue generator you know it can be is to ensure that your sales team views it as the valuable resource that it is - and your website visitors should feel the same. If your sales team asks your marketing team for information before they check your website, you have likely missed a critical step in creating the perfect inbound website. You should view your website as your own personal library of useful information that will attract, nurture, and convert visitors through the simple use of the words on the page.

    GeekOut04

    When creating a customer-driven site, there are a few simple rules you must follow:

    Make the customer the hero
    Your website visitors don’t want to know about you. They want to know what you will do for them.

    Focus on providing value
    Fluff is just noise. Your website is the most valuable real estate you own. Every word on every page should be meaningful and impactful.

    Use video
    People buy from people, not businesses. And they only buy from people they know, like, and trust. Words on a page can tell a story, but video allows your customers to form an early relationship with your company.

    Be their best resource
    Don’t answer the questions you want to answer. Answer ALL of the questions your customers are asking. Even the questions that make you squirm. Trust is earned through honesty and transparency. Your website should provide that for your customers and serve as a valuable resource. Our Hey, Geekly! Methodology guides you toward creating the right content to answer your customer’s questions. Learn more about Hey, Geekly! and other helpful tips about creating powerful customer-driven websites.

    Driven by Search03

    They’re Searching, But Are They Finding You? SEO is a powerful strategy to ensure that search engines like Google will rank your website higher than your competitors.  To stay on top (literally), your website will need:

      User Engagement
    Google is smarter than you think. It looks for strong indications that your site visitors are getting their questions answered, and it ranks you accordingly

      Fresh Content
    Updating your website on a consistent basis factors heavily into Google’s search ranking criteria. You need valuable, relevant, and frequently updated content on your site to stay ahead of the curve.

      Fast Site Loading Speeds, Mobile First, and Responsive Designs
    Google no longer tolerates sites that load slowly or are not optimized for mobile devices. The trend of visitors viewing your website from a phone or tablet is not going away. Lean into this trend or you may be left behind.

      Site Security
    The requirement for an SSL certificate isn’t new, but it is not longer optional. This is critical for your overall ranking, not to mention actual security. 

    The Ultimate Experience02

    Your customers want your service and they want to work with you, but they don’t want to spend too much time with you to accomplishing their goals. Just like Staples with the ‘Easy Button’ and Geico with a promise that you’ll ‘Save 15% in 15 minutes or less’, your customers are looking for a smooth and simple process from start to finish. In order to draw them in, lead them to what they need, and provide a delightful experience, your website should have:

      Easily identifiable ‘paths’
    The breadcrumbs should be more like boulders. Provide a self-identification opportunity at eye-level, above the fold. Allow your customers to recognize themselves as your ideal client and then lead them down a custom curated path to fulfill their needs.

      ‘Wow’ them at every turn
    If you’ve ever purchased or sold a car through Carvana, or if you’ve ever needed to return a pair of shoes to Zappos, you know what we mean. Your customers shouldn’t be able to help but share the news of how incredibly easy it is to do business through your website.  Use your website to create walking, talking billboards through your customers.

    CRO-02
    Conversion Rate Optimization that is

    Begin with the end in mind. Like most businesses, you likely want your site to generate revenue - and a lot of it. To do that, you need conversions at scale. What better way to do that than create a site that allows users to convert without a salesperson's help? Your new inbound site will do exactly that.

    • A self-selection tool creates the feeling of a customized experience while walking your visitors through a predefined path that leads them exactly where you want them to be - the final conversion location. 
    • Every page of your site should have the same goal - to move visitors toward the most logical next step in their journey with you, no matter what that might be. 
    • Improving your site's ability to convert means you need to make it insanely easy for them to get what they want from you, exactly the way that they want it. 
    • Tools like buying paths, chatbots, and live chats (to name a few) allow your user to access the right person or department within your team exactly when they need to.

    Grow your business the smartest way, set an appointment today!

    Our team is made up of experts in the field who are ready to help your business grow. So if you're looking for someone who can handle all your marketing and sales automation needs, schedule a meeting to Speak to a Geek today!

    As a Diamond HubSpot Partner, we create cutting-edge online experiences that elevate brands and generate conversions.

    Kelsey-Galarza
    Group 10471

    They saved the day, big time

    We worked with the Geekly team on a project that had gone off the rails. They saved the day, big time. We got great creative that "wow-ed", super fast and responsive team, friendly and fun collaboration, and made new friends. We are so grateful for Heather and the WHOLE GEEKLY team! We look forward to working with them again.

    Kelsey Galarza

    Orange Marketing

    Pete-Neubig
    Group 10471

    Partnered with Geekly

    We partnered with Geekly to automate some of our operational systems. They were able to walk us through a process and build a ticketing system and automation for our rent collections, late rent/eviction process. We were able to move one full-time employee off of rent collections and re-positioned them elsewhere in the business.

    Pete Neubig

    VPM Solutions

    Amy-Carroccia
    Group 10471

    Truly experts

    Can't say enough about Geekly. They are truly experts at what they do and have helped our company tremendously!

    Amy Carroccia

    Charleston Property Company

    Jonathan-Zadegan
    Group 10471

    Appreciate everything you have done 

    Great experience, great team with a wealth of knowledge on HubSpot. Appreciate everything you have done to help us get up and running on HubSpot.

    Jonathan Zadegan

    The Zadegan Group

    Amy-Delacruz
    Group 10471

    The Geekly team has been amazing

    The Geekly team has been amazing to work with. Thanks to everything that they have helped us build our day-to-day operations run smoothly and efficiently.

    Amy Delacruz

    Renters Warehouse SE Virginia

    Kim-Giles
    Group 10471

    Awesome team

    The team at Geekly has been awesome to work with. They have top-notch talent in so many categories and have really delivered way above expectations on our projects. Our growing business has switched gears several times and they are able to roll with our changes effortlessly. We appreciate you all!

    Kim Giles

    The Peak Group

    Tim-Shoultz
    Group 10471

    Top-notch to work with

    Geekly has truly been top-notch to work with. It is rare you find a consultant who communicates as well and follows through. Very happy with the process and outcome.

    Tim Shoultz

    SMARTCAP, Inc.

    Leon de Gruchy
    Group 10471

    Wow

    WOW, what more can I say about Geekly. They are experts at what they do and have helped our company tremendously! Dealing with Ross has been one of the highlights such a fantastic dedicated efficient detail orientated person. Thank you

    Leon De Gruchy

    VPM Solutions

    Hundreds of happy clients: