Did you know that retaining your existing clients can be more affordable than finding and converting new ones? That means client retention should always be a top priority! However, this is easier said than done.
Your customer retention rate is affected by both the rate of new customer acquisition and the churn rate for existing customers (either by abandoning their subscriptions, never coming back to make a purchase, or terminating their contracts). Ultimately, it all boils down to how effectively you ensure your clients are happy and satisfied with your services or products.
To achieve this, HubSpot’s Service and Sales Hubs can help. Here's what you need to know.
Finding a new customer for your business is not an easy feat. So, once you get a customer and can retain them, you’ll save on the trouble you’ll have to endure to find a new customer. It also improves return on investment, increases customer loyalty, and attracts new clients. That said, what is sales enablement? How does it help with customer retention?
For many reasons, keeping existing customers is essential to a company's development and success. Some of these reasons include:
Retaining more customers is better for your marketing budget and long-term revenue. So, using the right tools and strategies to retain clients must be an integral part of your marketing strategy.
Retaining customers starts with the initial interaction with your company and continues for the entirety of the relationship. Therefore, effective retention strategies must account for contact with a buyer from the first interaction.
Keeping customers happy takes more than just meeting their basic needs. It's necessary to provide service above and above what is expected to create brand supporters. Rather than increasing profits and shareholder value, customer value should be at the core of a corporate strategy to build customer loyalty (and your company's revenue).
Customer retention is a direct result of the quality of the buyer's journey, the sales process, customer service, marketing, and customer happiness. HubSpot makes it easy to track, optimize, and personalize these aspects of retention!
As a customer relationship management (CRM) and sales enablement, HubSpot — which provides plans suitable for small and large businesses — can help you consistently provide a delightful consumer experience across all touchpoints.
HubSpot is a customer-acquisition and lead conversion platform. As it is hosted in the cloud, information instantly updates and synchronizes across your employees and devices.
With everything in one place, scaling is simplified, and data silos within your business are eradicated, making the platform a veritable gold mine of information to help improve the customer experience. In addition, by managing everything within one platform, you avoid costly errors (and duplication) caused by inconsistent data.
HubSpot's Sales Hub provides a comprehensive suite of tools in a user-friendly environment. By handling routine activities automatically, HubSpot Sales Hub frees up your company to concentrate on strategic endeavors that will help your brand develop.
Your sales reps and marketing team will have complete freedom to build a successful sales enablement strategy that helps improve customer retention.
When using Sales Hub, you can:
How much does it cost? Sales Hub delivers robust features in several price ranges to fit your budget and needs!
Depending on the size of your marketing and sales teams and your business, start with the basics, then upgrade your plan as your business grows!
Investment in the user experience is crucial since customers now want individualized, around-the-clock service. According to research, 81% of consumers say a positive customer service experience encourages them to make a purchase.
Delivering a consistently excellent user experience is the most effective method for converting buyers into advocates. The following is how Service Hub helps businesses do this:
What's the cost of implementing Service Hub for your business? Like Sales Hub, choose a plan and features that serve you best!
As with Sales Hub, Service Hub can scale with your business as it grows!
The importance of customer retention cannot be overstated! By using HubSpot’s Service and Sales hubs, companies can seamlessly create processes to give customers a great experience. As a Diamond Partner for HubSpot, Geekly Media can help you understand "what is sales enablement" and how to make the most of the HubSpot platform. To learn more, reach out to Speak to a Geek!
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