• Hey, Geekly! Methodology
  • HubSpot Services icon

    HubSpot Onboarding

    Our team works with you and trains your team to ensure that your portal is set up for success.

    Portal Audits

    Our team will take a deep dive into your HubSpot portal and conduct an audit.

    Sales Enablement

    Give your sales team the tools they need.

    Portal Configuration

    Pinpoint your specific needs and goals to help you configure the portal to support your business!

    Marketing Automation (Inbound Services)

    Powerful marketing automation that can help you manage your sales and marketing campaigns

    HubSpot Portal Administration

    Ongoing portal administration and maintenance services

  • Inbound Marketing icon

    Inbound Marketing

    Your Ticket to Increased Organic Traffic


    Lead Generating Websites That Drive Results


    They Search.  You Show Up.

    Paid Ads

    Generate the right leads, right now!


    Our content repurposing methodology

  • Pricing
  • About Us icon

    About Geekly

    Group of dedicated professionals with a shared passion for online marketing and media services.


    Delivering happiness to our clients


    Browse open positions and submit your resume to express your interest in working with Geekly Media.

    Real Estate & Housing

    Industries We Know and Love

    Software & Technology

    Industries That Deliver Tech Solutions

    Professional Services

    Industries That Deliver Services for Consumers.

  • Learning Center icon

    Geekly Blog

    Free Resources

    The Geek Feed

What Are Twitter Moments? Top Tips from an Inbound Marketing Agency

Twitter can be a helpful tool for real estate professionals because of the large number of potential homebuyers and sellers who are millennials and frequent the platform. 

Success on Twitter differs from other social networks like Facebook and Instagram, as users tend to mention brands in their tweets. Therefore, using the power of this social media platform for your real estate company can help you see more organic, high-quality leads and increase your conversion rate

You need the right strategy to connect with followers with the right content. As an experienced inbound marketing agency, we understand what it takes to be successful on Twitter for a high-conversion digital marketing strategy. In this blog, we'll share how you can use Twitter Moments to increase your social presence on the platform.

What are Twitter Moments?

Twitter Moments are collections of tweets that behave like regular tweets in that they may be shared, liked, pinned, and embedded. They are given a cover image and introductory paragraph to show that each released Moment is a "best of" collection.

Twitter Moments can help boost the social aspect of your inbound marketing strategy by sharing content related to current events, campaigns, or even just moments (in and of themselves) that may attract new followers.

How to Use Twitter Moments for Your Real Estate Business

Through our experience as an inbound marketing agency for the real estate industry, we understand how to use Twitter Moments best. So here are the top five ways to incorporate them into your real estate business marketing plan!

Social media and networking concept group of color signs with social media services isolated on white background

1. Create a Moment for a Specific Event

One typical use of Twitter Moments is as a post-event recap. However, Moments may also be used in real-time during an event, such as a conference or a property's open house. 

A consolidated feed of relevant tweets concerning the conference's logistics (location, speakers, schedule, safety, and real-time experiences) might make things simpler for attendees to digest than a Twitter or hashtag feed (particularly if you plan to Tweet about something other than the conference).

2. Create Moments From Past Tweets

Take advantage of Moments to collect tweets you wish to save and make available to others. It's helpful to visitors to your profile if you categorize them into subjects since this makes it easier for them to discover the information they're looking for.

3. Create Moments for Behind the Scenes

Utilize Moments to give your audience a glimpse of what goes on behind the scenes at your company. Make a curated set of tweets that readers may use to learn more about your business. The more people know about you behind the scenes as a real estate professional, the more connected they will feel to you.

4. Create Moments With Influencer Roundups

Some marketing strategies successfully apply the use of celebrities and social media influencers. Brands that partner with well-known people often find themselves at the top of popularity charts based on the latest Twitter trends

Consequently, influencer tweets in the heart of the Moment, whether for a product endorsement, event debut, or regular promotional material, may significantly impact your inbound marketing strategy.

5. Create Moments With User-Generated Content

Create a Moment that showcases the positive feedback your business receives from customers, business associates, and supporters. Brands benefit from the positive reinforcement of genuine user reviews. It's a powerful tool for creating brand loyalty and trust.\

Close up photo of young girl reading messages on a smartphone while standing on urban background

Steps to Create a Twitter Moment

As an experienced inbound marketing agencywe can help you with the exact steps you need to create a Twitter Moment. Here are the basics:

  1. In your Twitter profile, locate "Moments" in the navigation bar.
  2. To create a new Moment, hit the "Create" button.
  3. Then, give your Moment a name and a short explanation.
  4. Import Tweets to populate the Moment. Add Tweets from the following sources:
    • Tweets I've liked
    • Tweets by Account
    • Tweet Search
    • Collection ID
  5. Choose the Tweet you want to include in your Moment, then click "Add."
  6. Tap the camera icon to add a Cover Image. Select a picture as the cover and press the "Apply" button. A pop-up with all the photos from the Tweets inside the Moment should display.
  7. Crop the currently chosen picture. The cropping tool provides a picture preview on both mobile and desktop devices.
  8. Post the Moment by selecting "Publish" when your Moment is ready to go public.
  9. Determine the Moment's visibility:
    • Private
    • Public
    • Unlisted
  10. Check the box if your Moment includes sensitive material.
  11. Tweet your Moment.

Be sure to revisit Moments and track engagement to determine the Moments that best connect with your target audience.

Make the Best of Twitter Moments With the Right Inbound Marketing Agency

While there's no doubt that Twitter Moments can be extremely useful for your real estate business, it's important to apply this strategy appropriately to get the best results. The experts of Geekly Media have years of experience as an inbound marketing agency for the real estate industry. To learn more about how we can help with your social media marketing strategy, Speak to a Geek!

Get more insights into an ideal inbound marketing strategy for your real estate company. Download our free "Inbound Marketing Starter Kit!"


Get our latest posts in your inbox

Subscribe to our blog to receive the most recent news and industry updates.